Summary
Overview
Work History
Education
Timeline
Miranda Eglé

Miranda Eglé

Metairie,LA

Summary

Knowledgeable and seasoned Field Marketing Manager 9 years of management and leadership experience in the home remodeling industry, providing sucessfull lead generation events or campaigns specifically for bath remodels background in promoting brand engagement and enhancing customer experience. Successfully facilitated numerous retail and event campaigns and developed process for every aspect in running a highly sucess Feild Marketing Department, with a provable track reckord. Well versed in providing new and exciting oppturnites in providing successfull lead generation events or campaigns, extremely knowledgeable in organizing high performing home shows or events and obtaining new retail partners. I have also developed and organized alternative lead generation campaigns by hoasting customers appreciation events, along with managed several RSVP events. have a quarter promote brand awareness and drive lead generation in connection with retail partners, highly skilled at implementing sucessfull partnerships partners via retain and eve to avenues. I can manage each project from start to compleation and have developed systems and measurements to insure sucess, backed by data. department from ground 0. to boost brand visibility. Demonstrated strong interpersonal and communication skills while effectively managing public interactions and promotional events.

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels

Overview

2020
2020
years of professional experience

Work History

Brand Ambassador

MaxHome
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.

Marketing Manager

MaxHome
  • Identified emerging market trends with in-depth analysis to inform business decisions.
  • Enhanced product visibility with targeted campaigns through detailed market assessments.
  • Motivated diverse teams with clear communication and shared goals for project success.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, grand opening events, campaigns, and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track retail and event campaign success, and refine tactics as needed.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones. Tracked all field staff KPIs and metrics to provide coaching opportunities as needed, and shared what is working across all offices.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
  • Monitored competitor activities, adapting strategies to maintain competitive advantage.
  • Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
  • Oversaw budget allocation for field marketing event initiatives, ensuring cost-effective spending, and financial accountability.
  • Presented projected vs. actual metrics to executive team and department managers, providing transparency across all departments and implemented relevant feedback to insure favorable COM for all events.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Continually maintained and improved company's reputation and positive image in markets served.

Retail & Events Marketing Manager

Re-Bath
  • Conducted cost-benefit analyses for proposed retail and event marketing projects.
  • Identified emerging market trends with in-depth analysis to inform business decisions insuring ramp up of field marketing visibility in targeted zip codes.
  • Analyzed competitive landscape for strategic insights on positioning and differentiation.

Assistant Marketing Manager

MaxHome
05.2017 - 03.2019
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Enhanced customer engagement with targeted social media efforts and email marketing strategies.
  • Completed projects on time and under budget by collaborating with sales and customer relations departments.
  • Established strong relationships with key industry influencers, securing valuable partnerships for co-marketing opportunities.
  • Successfully managed multiple vendor relationships, including agency partners and technology providers, ensuring timely delivery of assets necessary for marketing initiatives.
  • Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
  • Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
  • Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.

CASA Director

Child Advocacy Services
01.2006 - 09.2016
  • Streamlined workflows to boost productivity across multiple functions.
  • Implemented performance metrics for consistent evaluation and improvement.
  • Cultivated high-performing teams by implementing leadership development programs.
  • Engaged teams in change processes to minimize resistance and promote acceptance.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Managed budgets and allocated funding from grants effectively to ensure optimal use of resources, while maintaining financial stability.
  • Strengthened internal controls by reviewing existing policies and procedures, maintained awareness of relevant laws regarding child welfare on a state and federal level, ensuring compliance with regulatory requirements.
  • Optimized staff and CASA volunteer performance by designing comprehensive recruiting, screening, training, development, retention, and recognition programs tailored to individuals, along with team needs, holistically.

Education

Master Of Science - Sociology

Tulane University, New Orleans, LA

Bachelor of Science, Social Work South Eastern University, Hammond LA

• Ceritifacations & licenses

  • ° LCSW, (Licensed clinical social worker) NCCFI, (National Certified Child Forensic Interviewer)

• Concentration of study - graduate program

  • ° Childhood post trauma and anxiety related disorders

• Specific duties performed relating to concentrated studies

  • ° Provide holistic clinical treatment with the family, coupled with individualized treatment for the child.
  • ° Conduct forensic interviews with children, provide detailed report of findings to all relevant parties at the state and local levels while maintaining the integrity of the Louisiana’s children’s code. (Laws governing the care and protection of children in the state of Louisiana.)

Timeline

Assistant Marketing Manager - MaxHome
05.2017 - 03.2019
CASA Director - Child Advocacy Services
01.2006 - 09.2016
Brand Ambassador - MaxHome
Marketing Manager - MaxHome
Retail & Events Marketing Manager - Re-Bath
Tulane University - Master Of Science, Sociology

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Miranda Eglé