Miri Duvall
Columbia Sportswear Company
Happy Valley,OR
14
years of professional experience
Results-driven Site Content Specialist with over 10 years of experience in digital operations and cross-functional project coordination. Expertise in gathering business and technical requirements, managing timelines, and optimizing workflows. Strong analytical skills in QA testing and documentation, with a focus on continuous improvement in remote environments.
Work History
eCommerce Site Content Specialist II
6 Years 9 Months- Coordinate day‑to‑day execution of website updates, ensuring accurate product data, pricing, and visual content across digital channels.
- Partner with marketing, buying, and optimization teams to align on project goals, timelines, and deliverables for digital initiatives.
- Translate business needs into actionable requirements through creative briefs and structured documentation.
- Perform QA testing from staging through production to ensure seamless rollouts and mitigate risks prior to launch.
- Support end‑to‑end A/B testing efforts to evaluate UX changes and optimize conversion-driving workflows.
- Analyze web performance data to identify workflow gaps, uncover growth opportunities, and recommend improvements.
- Manage external vendors for UGC, product reviews, and translation services, ensuring quality and timely delivery.
- Maintain and update the site calendar to support operational visibility and cross-team planning.
Training & Quality Specialist
4 Years- Led process improvement initiatives enhancing online returns, internal search functionality, and POS integration.
- Streamlined issue tracking and resolution using JIRA, improving visibility and reducing turnaround time.
- Designed and delivered interactive training programs tailored to diverse learning styles, improving agent readiness.
- Audited digital interactions and provided coaching to uphold service quality and user satisfaction.
- Acted as subject matter expert for internal systems and tools, supporting 100+ agents and improving operational consistency.
- Collaborated with warehouse, leadership, and customer care teams to ensure operational alignment and resolve workflow bottlenecks.
Customer Service Rep I-II
3 Years- Delivered high-touch support across customer channels, resolving escalated issues and enhancing brand loyalty.
- Provided system knowledge support and troubleshooting guidance to customer care teams, strengthening internal workflows.
- Fostered collaboration across departments to ensure smooth operational flow and timely issue resolution.
Education
Associate of Science - Business Management
Skills
Salesforce Commerce Cloud
Adobe Analytics
Amplience
JIRA
A/B testing
Workfront
Adobe analytics
Smartsheet
Microsoft Office Suite
Timeline
eCommerce Site Content Specialist II
Columbia Sportswear Company
01.2020 - CurrentRead More
Training & Quality Specialist
Columbia Sportswear Company
01.2016 - 01.2020Read More
Customer Service Rep I-II
Columbia Sportswear Company
01.2013 - 01.2016Read More
Mt. Hood Community College
Associate of Science from Business Management
Read More