Miriam Daniel
Tampa,FL
Summary
Client Success and Marketing Operations professional with 8+ years of experience bridging client needs and operational execution to drive marketing performance and revenue growth. Skilled in translating complex business challenges into scalable systems across marketing automation, lifecycle strategy, and CRM workflows.
Known for identifying gaps in processes, lead management, and reporting, and building clear, repeatable solutions that improve conversion, alignment, and visibility across teams. PMP-certified with a track record of leading cross-functional initiatives, optimizing HubSpot environments, and delivering data-driven insights that support strategic decision-making.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Client Success & Marketing Project Manager
Senior Living SMART
Remote
07.2022 - Current
- Designed and implemented a standardized client onboarding system including SOPs, templates, and workflow structures that accelerated launch timelines and improved operational clarity.
- Built scalable marketing operations frameworks that reduced rework, improved campaign coordination, and increased execution consistency across teams.
- Managed marketing technology systems including HubSpot automation workflows and CRM processes supporting lead management and lifecycle campaigns.
- Leveraged marketing performance data and funnel insights to prioritize initiatives and guide strategic marketing decisions.
- Led cross-functional collaboration between marketing, design, and leadership teams to execute integrated marketing initiatives.
- Developed structured project roadmaps including dependencies, resource planning, and risk mitigation strategies to support operational delivery.
Marketing Project Manager
Reel Axis
06.2021 - 07.2022
- Optimized marketing automation workflows across HubSpot, Active Demand, and ActiveCampaign to improve campaign execution and operational efficiency.
- Led cross-functional marketing initiatives ensuring alignment across strategy, creative, and delivery teams.
- Managed marketing program timelines, budgets, and resource allocation across multiple concurrent initiatives.
- Implemented improved marketing workflows that increased operational clarity and campaign execution speed.
Project Manager and Marketing Specialist
Windstar Homes
Tampa, FL
10.2019 - 06.2021
- Delivered marketing and operational projects with a 95% on-time and on-budget completion rate.
- Developed structured project planning frameworks that improved execution consistency across marketing initiatives.
- Coordinated internal teams and external partners to execute integrated marketing campaigns and operational improvements.
- Built partnerships with local realtors through targeted outreach and education on marketing processes.
Education
Bachelor of Science - Public Health
University of Arkansas
Fayetteville, AR7 2016
Skills
- Marketing Operations
- Customer Retention
- CRM management
- Systems & Process Design
- Analytics & Performance
- Project Management
Certification
Project Management Professional (PMP)
Timeline
Senior Client Success & Marketing Project Manager
Senior Living SMART
07.2022 - Current
Marketing Project Manager
Reel Axis
06.2021 - 07.2022
Project Manager and Marketing Specialist
Windstar Homes
10.2019 - 06.2021
Bachelor of Science - Public Health
University of Arkansas