Misty Durham

• Black Networking Alliance
• Latino Connection
• Women in Action
• True Ability
• Pride
• Planet

Create and manage processes that improve team efficiency. Manage high priority product launches and initiatives. Market marketing to our stakeholders.

Operational Leadership - Design and execute initiatives that contribute to long-term operational excellence

• Improved efficiency by creating an on demand roadmap that was later adopted by the DTBU organization.
• Manage a 6-figure budget and ROI reporting for a 15 person team
• Created our Services Partner Marketing metrics dashboard so that executives have a single pane of glass view of our sales and partner engagement.
• Developed best practices for the entire services organization on MS Teams and Sharepoint
  

Project Management - Ensure key projects have clear milestones and success measures

• Project manage an average of 12 high priority projects a year including tools migrations, Dell Technologies World, Tier 1 product launches and new innovation initiatives
• Adobe Experience Manager platform subject matter expert for the team. Providing critical assistance in publishing our marketing assets.

Communications - Own, develop and support clear, insightful communication to the team, executives and stakeholders

• Streamline services updates to the Partner Portal site to drive better engagement, higher traffic and greater click through rates.
• Integrate services messages into Global Channel communications
• Drive awareness with our stakeholders

Responsible for positioning Services Support and Deployment offers into the channel for tier one service marketing launches. This included developing a channel-messaging bill of materials: internal/partner sales collateral, and internal/partner training for a minimum 71 countries in 15 languages. I also executed worldwide internal launch events in 28 countries, and produced online and social media copy.

Evangelize and support Dell PartnerDirect Certified Channel Partner Program working cross-functionally with Dell Channel Sales Teams, training/enablement teams, and marketing teams in support of the channel program’s growth and revenue goals. Manage budget, procure 3rd party funding, negotiate with vendors, provide content development and execution for customer events, obtain customer/sales feedback on events and apply continuous improvement.

Responsible for the growth and sales of 700+ reseller accounts, building relationships and improving their spend each to over attain the quarterly quota. Aligned customer needs with products and services positioning Dell as a competitive solution.