Mitul Patel
Palmetto Bay
Summary
Dynamic leader with extensive experience at adm Group, excelling in solution development and client management. Proven track record of implementing new business deals in excess of $50+ million, and leading technology strategy initiatives. Adept at project management and critical thinking, delivering innovative solutions that enhance operational efficiency and client satisfaction.
Overview
20
20
years of professional experience
Work History
Vice President, Strategic Solutions
adm Group
04.2025 - Current
- Reporting directly to CEO, part of the Senior Leadership Team and lead for Strategic Solutions
- Responsible for developing Solutions for new and existing clients to support our growth objectives
- Lead for implementation execution, planning and delivery of all solutions in collaboration with global
- Lead for Technology Solutions within the Americas, currently leading team of 5+
Group Director, Technology Solutions
adm Group
07.2023 - 04.2025
- Reporting directly to CTO and lead for Technology Solutions in the Americas region
- Responsible for managing a team of 8+ specialist in development, solutioning and project management
- Successfully developed and executed technology solution for Uber North America and Global regions
- Business partner and liaison for our global IT team for all regional technology solutions and spring prioritization
- Lead for Technology strategy and improved ways of working in the Americas region
Business Development, Solutions Director
adm Group
07.2019 - 07.2023
- Supported CRO and CEO to secure new business acquisitions increasing our annual revenue by $45+ million
- Member of the Operational Management team and overall responsible for all regional Solutions & Implementations
- Head of Solutions and Implementations, managing team of 4+ FTE’s, in addition to leading project teams of 10+
- Successfully developed solutions and implemented several new clients including KDP, Labatt, Vita Coco and Uber
- Developed complex processes for new clients POS, Print and Gifting needs, executed training to 100+ users
Account Director (Bacardi Americas)
adm Group
05.2017 - 06.2019
- Member of the Bacardi management team responsible for the Americas region. Managed spend $30+ million
- Lead for strategic client relationships with Bacardi Global Brand Team and Grey Goose Global Brand Team
- Expanded our partnership with Bacardi working with regional brands such as Patron and D’usse
- Developed several strategic value journey initiatives to support Bacardi’s global productivity agenda
Account Director (Bacardi Global)
adm Group UK
06.2014 - 04.2017
- Responsible for managing the Bacardi Global POS Catalogues. Managed spend of $10+ million
- Achieved KPI and SLA targets for each contract year surpassing savings targets year on year
- Hired, developed and trained team to manage global POS catalogues
- Developed strategy to maximise operational efficiencies across adm group
- Worked closely with Bacardi North America to support global expansion and support adm US growth
Senior Account Manager (TWE)
The Zoo Republic
09.2013 - 04.2014
- Company Overview: Australia
- Responsible for managing the TWE portfolio including Matua, Rawson’s Retreat, Yellowglen and more
- Project managed key projects including the development of a strategic training video showcasing TWE drinking occasion. Involved in all aspects from brief to completion, working closely with production teams, copy writing, script development, narrator selection and final editing teams.
- Oversaw the development of a new website for Rawson’s Retreat working closely with key stakeholders and internal technology development team
- Organized giveaway campaign for Nestle Australia providing innovative solutions which enabled stakeholder to maximize their ROI whilst attracting a new audience
- Australia
Regional Account Manager (Diageo Global)
adm Group
01.2012 - 07.2013
- Key point of contact for all global and local market BTL POS request for Captain Morgan and Baileys
- Managed a budget of over $5 million spend across both brands
- Responsible for developing the Baileys & Captain Morgan global pos brand catalogues. The latter went onto becoming the largest POS catalogue to date reaching $3 million in the first order window
- Managed the total end-to-end point of sale requirements, from initial brief through management of tender process, quotes, proof approvals, quality standards to successful delivery of all items
Account Manager (Diageo Innovation)
adm Group
01.2011 - 01.2012
- Responsible for driving innovation throughout Diageo GB, constantly researching new ideas and trends and designing new POS solutions
- Managed a budget of $2million throughout the course of the year
- Developed a patented serving tool which allowed the use of dry ice safely within beverages. The product went onto becoming the most sought after promotional bar item during Halloween 2011.
- Developed and sourced a unique shaped glass for Jeremiah Weed which was then used as a hero shot for their ATL campaign throughout the UK. Since launching in a few outlets the brand went national
Account Executive (Diageo GB)
adm Group
02.2009 - 01.2011
- Supported account managers on daily basis, this included procuring key promotional goods, managing project trackers, providing admin support including invoicing projects
- Worked on the launch of Smirnoff Flavours in GB which went onto achieve a 400% sales increase. Diageo hit 15% of their update target after just two days of launching
- Played an integral role in the development of the new Guinness glassware and helped support the Guinness brand team to achieve their tight deadlines for the glassware campaign
Marketing & Distribution Manager
Real World Magazine
09.2006 - 01.2009
- Acquired more than 25,000 new users to Real World (over 18 months)
- Responsible for the distribution of over 300,000 Real World magazines
- Secured presence at over 70 exhibitions using strong negotiation skills and generating contra deals
- Represented company at 50+ exhibitions, promoting latest magazines and acquiring new user adoption
- Employed and trained 100+ students across the UK, setting team and individual goals, ensuring targets were met
Marketing Assistant
Start Easy Career
02.2006 - 06.2006
- Company Overview: Spain
- Used website content management system to upload content and images for launch of new website.
- Responsible for the design and creation of 3 detailed careers brochures for students.
- Spain
Education
BA (Hons) - Business Management Degree
Kingston University
England, UK01.2004
GNVQ Advanced - Business Studies
Newham Sixth Form College
England, UK01.2001
Rokeby Comprehensive Secondary School
England, UK01.1999
Skills
- Solution development
- Technology strategy
- Client management
- Business development
- Change management
- Critical thinking
- Decision-making
- Project management
References
References and examples of previous work available upon request.
Personal Information
- Date of Birth: 06/15/83
- Gender: Male
Timeline
Vice President, Strategic Solutions
adm Group
04.2025 - Current
Group Director, Technology Solutions
adm Group
07.2023 - 04.2025
Business Development, Solutions Director
adm Group
07.2019 - 07.2023
Account Director (Bacardi Americas)
adm Group
05.2017 - 06.2019
Account Director (Bacardi Global)
adm Group UK
06.2014 - 04.2017
Senior Account Manager (TWE)
The Zoo Republic
09.2013 - 04.2014
Regional Account Manager (Diageo Global)
adm Group
01.2012 - 07.2013
Account Manager (Diageo Innovation)
adm Group
01.2011 - 01.2012
Account Executive (Diageo GB)
adm Group
02.2009 - 01.2011
Marketing & Distribution Manager
Real World Magazine
09.2006 - 01.2009
Marketing Assistant
Start Easy Career
02.2006 - 06.2006
BA (Hons) - Business Management Degree
Kingston University
GNVQ Advanced - Business Studies
Newham Sixth Form College
Rokeby Comprehensive Secondary School
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