Mo Wilson
Summary
Highly effective marketer with humor, style, and a track record of establishing a brand's identity seeking to join a growing company.
Overview
10
10
years of professional experience
Work History
Event Marketing Coordinator
Elsewhere / Popgun Presents
07.2022 - Current
- write weekly newsletter outlining venue programming for 180k+ subscribers
- reach out to all artist teams with marketing to-dos, field questions, launch initiatives to address concerns
- edit all newsletters and visual assets for accuracy
- run in-venue screen displays highlighting upcoming shows and venue initiatives
- build all dark and dedicated ads for shows on META, earning highest ROAS in the venue's career
Quality Control Associate
Vestiaire Collective
02.2021 - 07.2022
- Write product descriptions for a variety of luxury fashion clothes, shoes, bags, and accessories
- Review customer product descriptions and photos for inaccuracies
- Coordinate customer service, authentication, and logistics departments to solve problems
Co-Founder
Booked By Grandma
08.2016 - 10.2021
- Worked to establish Booked By Grandma brand through social media, email marketing, PR, and more
- At peak activity in 2019, organized 3 unique live events a month
- Liaised with co-founders, talent, and venues to coordinate efforts
Writer
Freelance
02.2014 - 12.2019
- Pitched and wrote stories about noteworthy musicians, queer culture, and nightlife
- Created a weekly email newsletter with 30-60% open rate and 15-30% click through rate
Education
Associate of Arts - Communications
Millsaps College
Jackson, MS05.2014
Skills
- Microsoft Excel
- META advertising
- Social Media Content
- Email Marketing / Newsletters
- Slack
- Adobe Photoshop
- Journalism
- Problem Solving
- Editing
- Event Promotion
- Public Relations Campaigns
Bylines
- Pitchfork
- NYLON
- PAPER
- MEL Magazine
- WUSSY Magazine
- INTO More
- NewNowNext
Timeline
Event Marketing Coordinator
Elsewhere / Popgun Presents
07.2022 - Current
Quality Control Associate
Vestiaire Collective
02.2021 - 07.2022
Co-Founder
Booked By Grandma
08.2016 - 10.2021
Writer
Freelance
02.2014 - 12.2019
Associate of Arts - Communications
Millsaps College