Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition, and retention.
Hi, I’m
Moesha Spencer
Summary
Overview
5
years of professional experience
Work History
Self Employed WebUtah
Freelance Social Media Manager
01.2023 - Current
Job overview
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Created and implemented impactful strategies to increase company brand awareness and engagement by over 50%.
- Increased customer engagement through social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Oversaw social media presence and aligned posts to include branding and trending ideas for 3 clients.
- Created engaging content across social media platforms including TikTok, Instagram, Facebook, and LinkedIn.
Venture Creative StudioSt. George, UT
Social Media Specialist
06.2022 - 10.2022
Job overview
- Wrote succinct, accurate, intelligent, and creative copy to drive traffic to brand websites.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
St. George CitySt. George, UT
Social Media Specialist
05.2021 - 06.2022
Job overview
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Developed social media calendar, which included scheduling email blasts, social media posts, and marketing campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Generated reports to support thedevelopment and implementation of marketing plans.
Multicultural Inclusion Student AssociationSt. George, UT
Social Media Coordinator
08.2021 - 05.2022
Job overview
- Created social media content with consistent content and tone.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Collaborated with team members to develop creative campaigns for social media platforms.
Salt Lake Community CollegeTaylorsville, UT
Graphic Design Intern
08.2018 - 12.2019
Job overview
- Prepared images to coincide with social and blog posts.
- Utilized typography techniques to create compelling designs.
- Cultivated mobile-friendly designs for variety of platforms.
- Developed original designs for print media, magazines and newspapers.
- Designed graphics for websites, logos and promotions for marketing purposes.
Education
Utah Tech UniversitySt. George, UT
Bachelor of Science from Marketing
05.2022
University Overview
- Honoree of BIPOC Student of the Year
- Black Student Union Member
- Multicultural Inclusion Student Association Member
Skills
- Critical Thinking
- Channel Optimization
- Excellent Multitasking
- Content Strategy
- Content Generation
- Facebook, Instagram, LinkedIn
- Social Media Management
- Photography and Video Editing
Timeline
Freelance Social Media Manager
Self Employed Web
01.2023 - Current
Social Media Specialist
Venture Creative Studio
06.2022 - 10.2022
Social Media Coordinator
Multicultural Inclusion Student Association
08.2021 - 05.2022
Social Media Specialist
St. George City
05.2021 - 06.2022
Graphic Design Intern
Salt Lake Community College
08.2018 - 12.2019
Utah Tech University
Bachelor of Science from Marketing