Santiago Herrera
Pembroke Pines,FL
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Social media marketing position. Ready to help team achieve company goals.
Overview
4
4
years of professional experience
Work History
Freelance Social Media Manager
Big Days Marketing
12.2021 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Analyzed and reported social media and online marketing campaign results.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Suggested and implemented new features to develop brand awareness.
- Conducted research to determine current benchmark trends and audience preferences.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed and promoted corporate brand, images and identity to media and public.
- Cultivated strong corporate image and identity with clear branding.
Server
Piola Restaurant
09.2019 - 10.2021
- Served food and beverages promptly with focused attention to customer needs.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Cultivated warm relationships with regular customers.
- Maintained clean and organized dining areas to uphold restaurant hygiene standards.
- Set positive tone for entire dining experience as first point of contact for incoming guests.
- Bussed and reset tables to keep dining room and work areas clean.
- Resolved customer complaints promptly and professionally to maintain positive reputation.
- Used slow periods to restock supplies, ice, trays, and delivery bags.
- Utilized communication practices with kitchen staff to deliver customer meals in timely manner.
- Arranged and prepared tables for customers to offer memorable experiences to guests and foster repeat business.
- Seated customers in timely manner by managing reservations and waitlists skillfully.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
Education
Associate of Science - New Media Communication
Broward College
Fort Lauderdale, FL05.2025
High School Diploma -
Somerset Academy Charter High School Miramar Campus
Miramar, FL06.2019
Skills
- Strategic Networking
- Event Management
- Review Monitoring
- Search Engine Optimization Expertise
- Facebook, Instagram, LinkedIn
- Progress Monitoring
- Social Media Management
- Audience Segmentation
- Fan Interactions
- Strategic Planning
- Trend Monitoring
- Teamwork and Collaboration
- Personnel Development
- Visual Storytelling
- Sales
- Interpersonal Skills
- Digital Content Development
- Content Strategy
- Audience Engagement
- Producing Videos
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Freelance Social Media Manager
Big Days Marketing
12.2021 - Current
Server
Piola Restaurant
09.2019 - 10.2021
Associate of Science - New Media Communication
Broward College
High School Diploma -
Somerset Academy Charter High School Miramar Campus
Similar Profiles
Haley Grace SawyerHaley Grace Sawyer
Accounting Associate at Big Marketing and CommunicationsAccounting Associate at Big Marketing and Communications
Jesica Jumao-asJesica Jumao-as
Outbound-Retention Specialist at Big Brain Digital MarketingOutbound-Retention Specialist at Big Brain Digital Marketing
Tatiana GavilanesTatiana Gavilanes
Paid Media Manager at Big Rush MarketingPaid Media Manager at Big Rush Marketing
Hadi MooneyHadi Mooney
Volunteer at Islamic Jaffari AssociationVolunteer at Islamic Jaffari Association
Joshua SequeiraJoshua Sequeira
BARISTA at StarbucksBARISTA at Starbucks