Mohammed Makahleh

Results-driven marketing senior with hands-on experience in sales and business development. Conducted international projects in Jordan to identify business opportunities and managed fast-paced retail environments in Chicago. Leveraged data and CRM tools like Salesforce to develop client solutions and foster business growth. Committed to building strong professional relationships and achieving ambitious targets.

• Honors & Awards: Dean’s list Fall 2025, Spring 2025, Winter 2026

• MKT 378 Sales strategy and technology, Depaul University

Managed a CRM pipeline simulator by prospecting, qualifying, and closing a deal for 500 laptops, each bundled with a

3-year warranty plan, totaling $1.2M in projected revenue.

Developed and presented a buyer dossier that connected organizational needs to a full hardware-and-warranty solution,

increasing deal value and long-term service revenue.

Used company and buyer research to move the opportunity through the sales funnel, demonstrating how bundled

warranty plans improve reliability, retention, and lifetime customer value

• MKT 321 Social Media Marketing, Depaul University

Developed a full-funnel social media strategy for Fleet Feet Chicago, aligning awareness, engagement, and conversion

goals with a clear path-to-purchase driving in-store 3D Foot Scan bookings.

Conducted competitive social listening analysis using Sprout Social to extract data-driven insights on engagement trends,

channel performance, and content effectiveness, translating findings into strategic recommendations.

Built a month-long campaign (“Made For You”) supported by content pillars, influencer partnerships, and an organic

editorial calendar tied to race weekends, community events, and user-generated content.

Defined measurable KPIs and benchmarks across Instagram and TikTok, including engagement rate, impressions, UGC

volume, and conversion tracking through unique influencer codes and booking links.

• MKT 321 Social Media Marketing, Depaul University

Analyzed social media performance weekly, tracking KPIs to optimize engagement, conversions, and overall effectiveness.

Strategically matched influencers to audience personas most loyal to the brand, increasing reach and affinity.

Managed and executed paid, owned, and earned media campaigns across Instagram, TikTok, Facebook, and Pinterest.

Developed a weekly content calendar showcasing product use cases, lifestyle appeal, and influencer partnerships to drive

ROI and brand awareness.

• Qualtrics Project NBA (MKT 315), DePaul University, Chicago, IL, Academic Project (Market Research)
• Qualtrics Project United Airlines (MKT 305), DePaul University, Chicago, IL, Academic Project (Market Research).
• The R Project for Statistical Computing Walgreens Customer Segmentation (MKT 305), DePaul University, Chicago, IL, Academic Project (Market Research)

• CRM - PIPELINE simulation
• Sales and technology Management - PIPELINE simulation
• LinkedIn certifications: “Digital Strategy” by Anil Gupta|Getting Started in User Experience” by Chris Nodder| “Mobile Marketing Strategy” by Keitha Macie| Generative AI: Introduction to Large Language Models by Frederick Nwanganga| Programmatic Advertising Foundations by Matt Bailey.