Mollie Cappel
Summary
Self-motivated professional and problem-solver dedicated to streamlining operations and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success with more than 20 years of experience. Successful in seizing viable opportunities for expansion and innovation in business. Experienced in leading and supervising operational, marketing, and sales teams. Highly effective and comfortable working with people at all levels in organization.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Owner/Consultant
Cappel Consulting
10.2019 - Current
- Work with clients to determine scope of projects
- Execute and manage to scope, maintaining high level of communication on progress
- Consulted with customers to assess needs and propose optimal solutions.
- Establish and implement foundational processes for business operations.
- Optimized and enforced business processes to maintain consistency across businesses.
- Introduced new methods, practices, and systems to develop best in class operations
- Trained new employees on proper protocols.
Sr. Manager, Demand Generation
Sumo Logic
05.2019 - 10.2019
- Primary focus on Sales and Marketing alignment
- Identify process gaps and design and implement new processes to ensure scalability
- Help produce and manage integrated campaigns
- ABM program strategy
- Monitor changes and make data based improvements where needed.
Marketing Programs
InsideView Technologies, Inc.
02.2018 - 05.2019
- Develop and execute multi-channel campaigns with full dashboard visibility
- Work on development of new campaign process to fully utilize CRM capabilities
- Assist Sales VP with creating new fully integrated sales process in CRM
- Marketing Automation migration/implementation
- Manage substantial portion of marketing budget
- Event design, selection, organization, and execution
- Ongoing system and process improvement
- Vendor management.
Independent Contractor
Ecuity Edge - Federal Reserve Bank
07.2017 - 10.2017
- Confidential onsite project for multiple Federal Reserve Bank locations.
Head of Demand Generation
CDK Global
07.2016 - 10.2017
- Plan, design and execute demand generation campaigns
- Manage and develop a team of 10 Demand Generation Specialists
- Lead development and management process improvement
- Strategically cultivate and sustain relationships between Demand Gen and all Inside and Outside Sales VP’s, DOS’s, and Management and their staff
- Collaborate with Sales Operations on campaigns and projects
- Create overall vision for future of Demand Generation team
- Cultivate and sustain relationships with all Marketing and group Product Managers
- Hire, train, and develop new and existing employees
- Utilize Demand Generation as a bridge to fix the gap between Sales and Marketing
- Develop training program for Demand Generation Team
- Assist Marketing Directors and Managers with set up guidance, company utilization and enhancement of marketing automation tools
- Proposal development of company wide lead incentive program
- Involvement in multiple “Fueling for Growth” initiative projects.
- Aligned with sales to optimize outreach strategies, conversion and workflow.
Marketing Manager
GoIWx Hosting Services
05.2015 - 07.2016
- Served as customer advisor and manager
- Project manage customer onboarding and customer issues
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Handle all marketing automation
- CRM administrator and manager
- Oversee inbound lead management
- Coordinate tradeshows and events
- Company wide rebranding and brand management
- Vendor management
- Partner and customer development.
Demand Generation Manager
Cincom Systems
09.2011 - 10.2014
- Managed a team of 11 to maintain sales leads for 3 different product groups
- Hired and trained new and existing employees on processes and programs
- Collaborated with sales and marketing directors to design campaigns
- Executed campaigns utilizing marketing automation
- Analyzed campaign results and managed accordingly
- Managed the maintenance of company data and database
- Maintained relationships with outside vendors
- Managed trade show and events for peers
- Conducted product presentations for prospects
- Generated product interest at shows, events
- Worked with a team to evaluate and restructure the sales and marketing process.
Assistant Retail Business Manager
Cricket Communications
05.2006 - 04.2011
- Oversaw daily store operations and compliance
- Sustained inventory management
- Led new hire and ongoing training of associates
- Handled escalated customer issues
- Planned and executed store and community events.
Education
Studied Communication Design -
University of Cincinnati
Studied Marketing Management -
Cincinnati State Community College
High School Diploma -
Colerain High School
Skills
- CRM (SFDC & MS Dynamics)
- Demand Generation
- Project Management
- Process Development & Implementation
- Sales & Marketing Process, Operations & Enablement
- Strategic Thinking
- Campaign Strategy
- Account Based Marketing
- Collaboration
- Organization & Intuition
- Out-of-the-Box Thinking
- Goal Management
- Tactical Partnerships
- Training
Certification
- DemandBase ABM Advanced Certification
- DemandBase ABM Foundations Certification
- DemandBase Solutions Certification
- Drift Conversational Marketing Certification
- Drift Conversational Sales Certification
- Pursuing Project + and PMP Certification
- Six Sigma White Belt Certification
- MECLABS - Value Proposition Development
- MECLABS - Lead Management
- Microsoft - Dynamics CR Sales Specialist
Boards
Cincinnati Youth Choir Board Member and Alumn
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
Owner/Consultant
Cappel Consulting
10.2019 - Current
Sr. Manager, Demand Generation
Sumo Logic
05.2019 - 10.2019
Marketing Programs
InsideView Technologies, Inc.
02.2018 - 05.2019
Independent Contractor
Ecuity Edge - Federal Reserve Bank
07.2017 - 10.2017
Head of Demand Generation
CDK Global
07.2016 - 10.2017
Marketing Manager
GoIWx Hosting Services
05.2015 - 07.2016
Demand Generation Manager
Cincom Systems
09.2011 - 10.2014
Assistant Retail Business Manager
Cricket Communications
05.2006 - 04.2011
Studied Communication Design -
University of Cincinnati
Studied Marketing Management -
Cincinnati State Community College
High School Diploma -
Colerain High School
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