MOLLIE WALKER LYSSY
Georgetown,Texas
Summary
Strategic marketing and content leader specializing in enterprise content strategy, integrated marketing, storytelling, audience intelligence, and AI-era discoverability. Executive strategy leader with 14+ years of experience spanning enterprise brand strategy, content ecosystems, customer engagement, thought leadership, and cross-functional marketing transformation. Experienced leading initiatives that connect brand, content, customer journeys, executive storytelling, and business priorities into scalable enterprise marketing systems. Known for bringing structure to ambiguity, aligning complex organizations, and helping brands build clearer, more connected narratives across rapidly evolving digital, search, and AI-mediated environments.
Overview
15
15
years of professional experience
Work History
Strategy Partner & Co-Founder
DREW ADVERTISING
- Co-founded boutique strategy consultancy focused on brand development, communications strategy, and growth planning.
- Helped emerging brands strengthen positioning, clarify messaging, and improve customer engagement strategies.
- Led integrated planning initiatives spanning brand identity, storytelling, and go-to-market strategy.
Account Planner
BROMLEY COMMUNICATIONS
- Worked across Procter & Gamble brands including Charmin, Tide, Dawn, Always, and Pepto-Bismol, as well as AstraZeneca’s Nexium.
- Supported strategic planning, audience research, and integrated communications development for nationally recognized consumer and healthcare brands.
- Built foundational expertise in audience intelligence, communications strategy, integrated marketing, and customer-centered storytelling.
Group Director, Account Strategy
THE SHIPYARD
01.2022
- Led integrated marketing, content, and brand strategy engagements for financial services and technology clients navigating digital transformation and evolving customer expectations.
- Directed audience strategy, executive storytelling, and integrated narrative development across brand and business growth initiatives.
- Guided cross-functional teams across strategy, creative, media, analytics, and digital disciplines to align customer engagement strategies with broader business objectives.
- Helped clients modernize brand storytelling and customer engagement approaches across complex digital ecosystems.
- Facilitated executive stakeholder alignment around innovation priorities, audience shifts, and emerging market opportunities.
Team Lead, Brand Strategy & Planning
CHARLES SCHWAB
Austin, Texas
01.2022 - Current
- Lead enterprise brand, content, and audience strategy initiatives across Retail, Advisor Services, and Institutional businesses.
- Lead cross-functional initiatives connecting brand, content, UX, planning, and business priorities across enterprise organizations.
- Designed and implemented enterprise content and narrative systems improving messaging consistency, discoverability, and cross-channel coherence across high-impact customer experiences.
- Led strategic initiatives focused on AI-era discoverability, SEO/AEO optimization, and content structures designed to improve visibility across evolving search and answer environments.
- Developed executive narratives, thought leadership frameworks, and audience-centered content strategies supporting enterprise positioning and customer engagement.
- Led competitive positioning and content ecosystem analysis to identify audience shifts, market opportunities, and differentiation strategies across financial services competitors.
- Partner across creative, UX/content, editorial, analytics, S/AEO, and marketing leadership teams to strengthen storytelling consistency and customer experience clarity.
- Advised senior leadership on discoverability trends, narrative consistency, and future-state brand and content opportunities.
- Facilitated alignment across highly matrixed teams navigating organizational complexity and enterprise transformation initiatives.
Lead Marketing Manager
USAA
San Antonio, Texas
01.2015 - 01.2022
- Led enterprise marketing, content strategy, and customer engagement initiatives within highly matrixed enterprise environments.
- Led large-scale marketing and customer engagement initiatives focused on personalization, digital experience modernization, and integrated communications strategy.
- Developed customer-centered storytelling strategies, messaging systems, and content frameworks supporting long-term brand trust and customer relevance.
- Designed planning frameworks, editorial playbooks, and operational workflows improving strategic alignment and execution consistency across teams.
- Partnered across analytics, marketing, creative, content, and business leadership teams to strengthen customer engagement and enterprise coordination.
- Advanced customer journey mapping and content strategy approaches to improve digital engagement, retention, and customer experience relevance.
- Supported enterprise modernization efforts helping teams adapt to changing customer behaviors, emerging technology, and evolving digital expectations.
Associate Director, Strategic Planning
CAMPBELL EWALD
San Antonio, Texas
01.2011 - 01.2015
- Led strategic planning across integrated consumer campaigns for automotive, healthcare, and retail brands.
Education
Bachelor of Arts - undefined
University of Texas at Austin
Skills
Enterprise Content Strategy
Integrated Marketing Strategy
Brand Storytelling & Narrative Development
Thought Leadership Strategy
Audience Intelligence & Behavioral Insights
AI-Era Discoverability (SEO / AEO / GEO)
Executive Storytelling & Strategic Communications
Cross-Functional Leadership & Facilitation
Content Governance & Editorial Strategy
Customer Journey & Experience Strategy
B2C, B2B & Financial Services Marketing
Enterprise Messaging & Positioning
Strategic Planning & Organizational Alignment
Timeline
Group Director, Account Strategy
THE SHIPYARD
01.2022
Team Lead, Brand Strategy & Planning
CHARLES SCHWAB
01.2022 - Current
Lead Marketing Manager
USAA
01.2015 - 01.2022
Associate Director, Strategic Planning
CAMPBELL EWALD
01.2011 - 01.2015
Bachelor of Arts - undefined
University of Texas at Austin
Account Planner
BROMLEY COMMUNICATIONS
Strategy Partner & Co-Founder
DREW ADVERTISING