Summary
Overview
Work History
Education
Skills
Timeline
Generic
MOLLY NEWELL

MOLLY NEWELL

Branford,CT

Summary

Experienced marketing professional specializing in direct response television. Successful in executing national and local campaigns to achieve key performance indicators. Demonstrated expertise at analyzing campaign data, uncovering valuable insights, and implementing effective optimizations for desired results.

Overview

15
15
years of professional experience

Work History

Manager, Client Strategy

ID Media
05.2022 - Current
  • Develop media buys for clients based on their KPIs
  • Report on performance to the client while including strategic insights
  • Key lead for client correspondence
  • Collaborate with the buying team on timing and criteria for media buys
  • Coordinate and prioritize team deliverables
  • Implemented process documents for seamless team coverage
  • Support the VP of Client Strategy

Director of Media Services

National Media Connection
08.2016 - 05.2022
  • Coordinate launch of campaigns with sales, production, and media partners
  • Manage campaigns to client KPIs
  • Create orders, traffic instructions and issue dub requests
  • Oversee call routing for all toll-free numbers used in media

Project Manager

Bluespire
02.2016 - 07.2016
  • Managed the online and offline projects to completion
  • Department liaison to confirm deliverables are completed within timeline and budget

Account Manager

Bluespire
07.2015 - 02.2016
  • Operate as the lead point of contact with clients
  • Forecast and track budgeting documents

Traffic Manager

Bluespire
07.2012 - 07.2015
  • Lead daily status meetings across all departments
  • Manage projects from start to completion within timelines

Media Coordinator

Gaskell Media Management
12.2009 - 07.2012
  • Assemble media buys/schedules for client review
  • Range of tasks including billing, payroll, and client correspondence

Education

Bachelor of science - Communications, Advertising, Psychology

Eastern Connecticut State University
Willimantic, CT
05-2010

Skills

  • Direct Response Television
  • Performance Measurement
  • Team Leadership
  • Detail Oriented
  • Time Management
  • Clear Communication
  • Flexible Problem Solving
  • Empathic

Timeline

Manager, Client Strategy

ID Media
05.2022 - Current

Director of Media Services

National Media Connection
08.2016 - 05.2022

Project Manager

Bluespire
02.2016 - 07.2016

Account Manager

Bluespire
07.2015 - 02.2016

Traffic Manager

Bluespire
07.2012 - 07.2015

Media Coordinator

Gaskell Media Management
12.2009 - 07.2012

Bachelor of science - Communications, Advertising, Psychology

Eastern Connecticut State University
MOLLY NEWELL