MOLLY NEWELL
Branford,CT
Summary
Experienced marketing professional specializing in direct response television. Successful in executing national and local campaigns to achieve key performance indicators. Demonstrated expertise at analyzing campaign data, uncovering valuable insights, and implementing effective optimizations for desired results.
Overview
15
15
years of professional experience
Work History
Manager, Client Strategy
ID Media
100 West 33rd Street New York, NY 10001
05.2022 - Current
- Develop media buys for clients based on their KPIs
- Report on performance to the client while including strategic insights
- Key lead for client correspondence
- Collaborate with the buying team on timing and criteria for media buys
- Coordinate and prioritize team deliverables
- Implemented process documents for seamless team coverage
- Support the VP of Client Strategy
Director of Media Services
National Media Connection
New London, CT
08.2016 - 05.2022
- Coordinate launch of campaigns with sales, production, and media partners
- Manage campaigns to client KPIs
- Create orders, traffic instructions and issue dub requests
- Oversee call routing for all toll-free numbers used in media
Project Manager
Bluespire
West Hartford, CT
02.2016 - 07.2016
- Managed the online and offline projects to completion
- Department liaison to confirm deliverables are completed within timeline and budget
Account Manager
Bluespire
West Hartford, CT
07.2015 - 02.2016
- Operate as the lead point of contact with clients
- Forecast and track budgeting documents
Traffic Manager
Bluespire
Farmington, CT
07.2012 - 07.2015
- Lead daily status meetings across all departments
- Manage projects from start to completion within timelines
Media Coordinator
Gaskell Media Management
Guilford, CT
12.2009 - 07.2012
- Assemble media buys/schedules for client review
- Range of tasks including billing, payroll, and client correspondence
Education
Bachelor of science - Communications, Advertising, Psychology
Eastern Connecticut State University
Willimantic, CT05-2010
Skills
- Direct Response Television
- Performance Measurement
- Team Leadership
- Detail Oriented
- Time Management
- Clear Communication
- Flexible Problem Solving
- Empathic
Timeline
Manager, Client Strategy
ID Media
05.2022 - Current
Director of Media Services
National Media Connection
08.2016 - 05.2022
Project Manager
Bluespire
02.2016 - 07.2016
Account Manager
Bluespire
07.2015 - 02.2016
Traffic Manager
Bluespire
07.2012 - 07.2015
Media Coordinator
Gaskell Media Management
12.2009 - 07.2012
Bachelor of science - Communications, Advertising, Psychology
Eastern Connecticut State University
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