Mona Lisa Vidal
Selden,NY
Summary
Highly dedicated team oriented individual with 20+ years of experience managing product lifecycles, driving sales and developing strategies to maximize profit. Extensive knowledge and experience in fabric, apparel, sourcing, product development, R&D, merchandising, production and sales.
Overview
25
25
years of professional experience
Work History
Senior Sales & Business Development Manager
Ghim Li Global Pte Ltd
01.2024 - Current
- Builds, develop and maintain strong relationships with key clients and industry partners
- Monitors market trends and competitor activities to identify areas of potential opportunity.
- Identifies and pursue new business opportunities to expand our customer base.
- Develops and executes a plan that aligns with the Company’s growth objectives, focusing on our specialty in cotton.
- Collaborates with Global internal teams to ensure seamless customer service and capitalize market opportunities.
- Foster a collaborative and high-performance culture, encouraging teamwork and knowledge sharing internally.
US Director of Sales
Santic
10.2021 - 12.2023
- Lead and manage all aspects of the Company’s global sales efforts with focus on US and Canada sales, including function and performance
- Manages and proactively foster growth with existing clienteles
- Accountable for delivering new business, identify, secure and grow new prospects
- Partners with Merchandising and Design teams on determining trends and working on design direction for assigned brands as well as promotional planning
- Collaborates with CEO and Global Sales to establish revenue goals and profits
- Manages trade shows and digital marketing to ensure exposure for the company
Senior Merchandiser
Marubeni Corporation
07.2006 - 10.2021
- Managed research, sourcing and develop new seasonal fabric and garment concept appropriate to the brand
- Lead design team with the customer’s price structure to position fabric and garment selections to meet target prices
- Served as a liaison between Design and sample/production team to ensure all target deadline are met on a timely manner
- Worked closely with our suppliers and factories on all developments to ensure garment samples received meet the expected fabric and color standard
- Spearheaded the negotiation and final price confirmation, greige booking, factory allocation and fabric/garment testing requirement standards
- Developed and maintain strong relationship with mill, suppliers and factories
Sales (Fabric and Garment)
Link International Co./Hudson Apparel
02.2004 - 07.2006
- Acted as the primary liaison for existing key accounts, ensuring high levels of customer satisfaction and account retention.
- Developed and execute strategies to upsell and cross-sell products to existing clients, aiming to increase sales volume and market penetration.
- Collaborated with the designer to build line plans and develop key items
- Exhibited on trade shows for promoting the line
- Researched seasonal trends for colors, prints, silhouettes and fabrications
- Negotiated terms, pricing, and promotions to secure favorable deals while ensuring profitability.
Sales Assistant
California style/Bill Blass
04.2000 - 12.2003
- Updated managers by consolidating, analyzing, and forwarding daily action summaries
- Delivered outstanding service to clients to not only maintain but to extend relationship for future business opportunities.
- Resolved order and inventory problems by investigating data and history; identifying alternate means for filling orders; notifying managers and customers
- Resolved promotional allowance and pricing discrepancies by researching promotion details and regular and special prices; forwarding resolution to managers
- Provided product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions
- Maintained showroom samples and catalog libraries for customer viewing.
Education
Bachelor of Science - Marketing
Pace University
New York, NY01.2004
Associate of Arts - Accounting
Taylor Business Institute
New York, NY01.1998
Skills
- Prospecting/lead generation
- Relationship building and management
- Business development
- Strategic market analysis
- Negotiation skills
- Team management
Timeline
Senior Sales & Business Development Manager
Ghim Li Global Pte Ltd
01.2024 - Current
US Director of Sales
Santic
10.2021 - 12.2023
Senior Merchandiser
Marubeni Corporation
07.2006 - 10.2021
Sales (Fabric and Garment)
Link International Co./Hudson Apparel
02.2004 - 07.2006
Sales Assistant
California style/Bill Blass
04.2000 - 12.2003
Bachelor of Science - Marketing
Pace University
Associate of Arts - Accounting
Taylor Business Institute
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