MONICA MANER

Business Leadership: Helped grow a healthcare startup into a successful business, overseeing operations, staffing, marketing, and sales.

Marketing Strategy: Directed multi-channel campaigns across Google, Meta, YouTube, TikTok, TV, radio, direct mail, and events.

Advertising ROI: Managed advertising budgets, consistently generating 5X–10X return on ad spend (ROAS).

Digital Marketing: Led SEO, website management, email marketing, automation, brand development, and lead generation.

Revenue Growth: Increased departmental budget attainment from 46% to 130% in six months, maintaining 100%+ throughout tenure.

Marketing Strategy: Developed and executed integrated campaigns across paid search, social, SEO, OTT, YouTube, television, and sponsorships, enhancing brand visibility and engagement.

Team Leadership: Led a team of seven sales professionals, coaching and training on evolving digital products to improve sales effectiveness and achieve targets.

Budget Management: Managed departmental revenue, individual budgets, payroll, and financial reporting, ensuring fiscal accountability and alignment with regional goals.

Territory Management: Managed 100+ healthcare accounts across Arkansas, consistently meeting or exceeding quarterly sales targets.

Business Development: Cultivated client relationships with Physicians and identified growth opportunities, enhancing territory sales performance.

Product Training: Delivered product demonstrations and customer education, facilitating adoption and driving sales growth.

Marketing Strategy: Developed targeted, multi-channel advertising campaigns combining digital marketing, audience targeting, website solutions, and television advertising.

Sales Performance: Generated $500K+ in annual sales, achieved 120% of budget, and consistently ranked among the top 10 of approximately 300 sales representatives throughout tenure.

Campaign Management: Coordinated digital advertising campaigns across web, email, newsletters, social media, and programmatic platforms.

Ad Operations: Managed ad placements, tracking tags, campaign organization, ad copy, and performance reporting to support campaign execution and optimization.