Monica Martinez-Eriksen
Rialto,CA
Summary
A self-motivated, dedicated, and forward-thinking professional with a proven track record of exceeding KPIs by driving growth and sustainability of business performance while engaging in continuous process improvement. Provides ongoing value to companies by spearheading creative advertising campaigns, executing digital marketing initiatives and developing education content. Skilled in mentoring and leading diverse teams, producing high-quality deliverables, and developing strategic training models to increase market share and client retention while successfully positioning products in a competitive landscape.
Overview
11
11
years of professional experience
Work History
Regional Salon Support Team Manager
HAIRCLUB
07.2022 - Current
- Direct a high-performance team of regional leaders organizing, developing, writing multimedia materials and educational/training materials
- Consulted with product development teams to enhance products based on customer interest data.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Created and managed budgets to maximize brand reach and engagement.
- Enhanced brand awareness by developing and implementing strategic marketing plans.
- Increased market share through the execution of targeted product launches and promotional campaigns.
Regional Salon Support & National Salon Development Manager
HAIRCLUB
01.2017 - 07.2022
- Provided strategic guidance and education content while achieving consistent operational excellence and delivering a world-class client experience to increase client loyalty
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
Client Relationship Manager & New Business Sales
HAIRCLUB
05.2014 - 01.2017
- Provided unrivaled service by evaluating clients' business needs to develop and implement unique plans tailored to client requirements, resulting in increased referral-based business
National Stylist Trainer
HAIRCLUB
11.2012 - 04.2014
- Executed process improvement initiatives by presenting comprehensive stylist training programs for new hires while assessing talent and optimizing performance evaluations
Education
Cosmetology Program -
Salon Success Academy
IAT Certified Practitioner -
The Pacific Institute International Academy of Trichology
Skills
- Strategic Marketing & Sales
- Client & Vendor Relations
- Key Performance Indicators
- National Education and Artistry
- Professional Development
- Research & Data Analysis
- Project Management
- Product Development
- Brand Development
- Campaign Planning
- Marketing Strategy
- Adaptability
Leadership Competencies
- Decision Making
- Visionary Leadership
- Cross-Functional Leadership
- Strategic Thinking & Foresight
- Policy & Procedure Development
- Training, Coaching, & Mentoring
- Change Management
- Team Building
Awards
- 2014 Employee of the Year
- 2018 Excellent Employee Award
Languages
Spanish
Native or Bilingual
Timeline
Regional Salon Support Team Manager
HAIRCLUB
07.2022 - Current
Regional Salon Support & National Salon Development Manager
HAIRCLUB
01.2017 - 07.2022
Client Relationship Manager & New Business Sales
HAIRCLUB
05.2014 - 01.2017
National Stylist Trainer
HAIRCLUB
11.2012 - 04.2014
Cosmetology Program -
Salon Success Academy
IAT Certified Practitioner -
The Pacific Institute International Academy of Trichology
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