Monica Velarde
San Diego,CA
Summary
Award-recognized, top-performing Leasing Professional with extensive experience in luxury, high-volume lease-ups. Proven success in launching and stabilizing new communities through exceptional closing ratios, elevated customer service, and strong brand representation. Known for delivering outstanding first impressions and personalized leasing experiences. Highly proficient in Yardi, Entrata, and CRM platforms.
Overview
5
5
years of professional experience
Work History
Leasing Professional - Lease-Up
Baldwin & Sons
Otay Ranch, CA
06.2023 - Current
- Nominated - Mark of Excellence Awards, Leasing Professional of the Year
- Sales Professional Achievement Award - Q4 2024 SMC Awards (Feb 2025)
- 2024 Baldwin & Sons Core Value Winner
- Key contributor to the successful lease-up of 125 luxury townhomes and 312 apartment homes
- Consistently maintained the highest closing ratio on-site, driving rapid occupancy growth
- Delivered concierge-level service aligned with a high-end lifestyle brand
- Presented model homes and amenities to create impactful first impressions
- Generated leases, prepared move-in files, and ensured HUD compliance
- Conducted market analysis and competitor secret shopping to support pricing strategy
- Maintained pristine condition of models, tour paths, and vacant units
- Negotiated lease terms while protecting asset value
- Supported marketing audits, advertising efforts, and lease-up strategies
- Resolved resident concerns with professionalism, discretion, and urgency
Leasing Professional
Greystar
Mission Valley & Downtown San Diego, CA
08.2021 - 06.2023
- Delivered premium leasing experiences at Class A and urban communities
- Maintained strong occupancy through proactive leasing and follow-up
- Conducted competitive market surveys to support revenue goals
- Generated leases and prepared accurate move-in documentation
- Collaborated with on-site teams to ensure consistent brand standards
Leasing Professional (Temporary)
Carrier Strategies
Mission Valley, CA
05.2021 - 08.2021
- Supported lease-up and stabilized communities during high-demand periods
- Assisted with prospect tours, lease generation, and marketing audits
- Ensured models and vacant units met presentation standards
Education
High School Diploma -
Madison High School
San Diego, CA01.2019
Skills
- Luxury Leasing & Sales Expertise
- Luxury Lease-Up & Community Stabilization
- High-End Customer Experience & Brand Representation
- 90% Closing Ratio
- Prospect Conversion & Strategic Follow-Up
- Tour Presentation & Model Merchandising
- Lease Negotiation & Application Processing
- Market Analysis & Competitive Positioning
- Resident Retention & Relationship Management
- HUD & Compliance File Processing
- Yardi
- Entrata
- Entrata Facilities
- CRM Systems
Timeline
Leasing Professional - Lease-Up
Baldwin & Sons
06.2023 - Current
Leasing Professional
Greystar
08.2021 - 06.2023
Leasing Professional (Temporary)
Carrier Strategies
05.2021 - 08.2021
High School Diploma -
Madison High School