Dynamic leader in public affairs and communications with over 20 years of experience driving enterprise-focused initiatives within highly regulated healthcare and financial services sectors. Expertise in aligning enterprise priorities across diverse brands and stakeholders to create cohesive strategies, disciplined portfolio management, and impactful brand storytelling. Proven track record in managing enterprise-level charitable portfolios and strategic sponsorships through a data-driven approach that enhances brand equity, promotes workforce development, and supports health equity. Recognized for fostering collaboration among Corporate Communications, Brand Strategy, and senior leadership to execute integrated initiatives that deliver measurable results while maintaining regulatory integrity.
Overview
24
24
years of professional experience
Work History
Senior Manager, Community Affairs (Enterprise & Cross-Brand Focus)
AETNA, a CVS Health Company
Plantation
11.2023 - Current
• Provide strategic oversight for 100+ enterprise-aligned community, CSR, and cross-brand initiatives annually across multiple lines of business throughout Florida, ensuring cohesive messaging, brand integrity, and regulatory alignment.
• Manage a $250K annual market budget, leveraging cross-segment funding and enterprise support to activate high-impact CSR, community, and sponsorship initiatives aligned to Medicare, Medicaid, and enterprise priorities.
• Lead cross-functional collaboration with Brand Strategy, Product Marketing, Corporate Communications, Go-to-Market, Compliance, and Operations, aligning community, marketing, and communications strategies across diverse stakeholders.
• Translate enterprise, Medicare, and Medicaid objectives into scalable activation strategies supporting membership growth, retention, market stability, and brand credibility across priority markets.
• Operate within agile pod models, guiding campaign execution while maintaining alignment to overarching enterprise strategy, governance standards, and performance expectations.
• Contribute to annual planning, intake briefs, messaging frameworks, and executive-ready narratives, supporting enterprise initiatives and market-level decision-making.
• Manage senior-level stakeholder communications with internal leaders, nonprofit executives, municipalities, healthcare providers, and community organizations, strengthening partnerships and market trust.
• Evaluate initiative performance using data, engagement metrics, and market insights, delivering actionable recommendations that inform continuous improvement and leadership decisions.
• Champion consumer-centric, equity-driven strategies grounded in community insight while balancing enterprise objectives, regulatory requirements, and reputational considerations.
Vice President, External Affairs Market Manager
COMERICA BANK
REMOTE
09.2018 - 11.2023
Set and executed market-level external affairs, community investment, and CRA strategies across Florida markets within a federally regulated banking environment.
Managed cross-functional initiatives spanning Retail, Business Banking, Mortgage, Public Affairs, and Compliance to ensure regulatory integrity, brand alignment, and reputational strength.
Oversaw philanthropic investments, sponsorships, and CRA-aligned programs, designing and delivering 100+ initiatives serving low- and moderate-income communities.
Developed executive-level messaging, performance context, and regulatory materials supporting CRA exams, audits, and leadership reporting.
Served as senior external representative and subject matter expert to regulators, municipalities, nonprofit executives, and civic leaders.
Coordinated with internal teams and external agencies to execute market-wide initiatives, events, and partnerships in a complex regulatory environment.
Led strategic initiatives to enhance customer engagement and retention across banking services.
Developed and implemented risk management frameworks to ensure regulatory compliance and operational integrity.
Oversaw performance metrics to drive continuous improvement in financial operations and service delivery.
Fostered partnerships with key stakeholders to optimize business development strategies and market positioning.
Analyzed market trends to inform executive decision-making and identify growth opportunities for product offerings.
Streamlined processes to increase efficiency, reduce costs, and improve overall organizational effectiveness in banking operations.
Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Collaborated with senior management to develop strategic initiatives and long term goals.
Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
Director of Development
HANDLING RISKY BUSINESS (HRB)
Plantation
01.2007 - Current
Lead enterprise-style philanthropic planning, grant strategy, and stakeholder engagement across multi-program initiatives serving 20,000+ individuals and families.
Oversee partnerships, funding strategies, and impact reporting, aligning mission delivery with funder, partner, and community priorities.
Develop integrated communications and storytelling strategies that elevate organizational visibility, donor confidence, and community trust.
Led strategic fundraising initiatives to enhance revenue generation and donor engagement.
Developed comprehensive development plans aligning with organizational goals and community needs.
Fostered partnerships with stakeholders to advance mission-driven projects and initiatives.
Oversaw grant proposal processes, ensuring alignment with funding requirements and deadlines.
Evaluated program effectiveness, implementing improvements to optimize donor satisfaction and retention.
Coordinated major events that increased visibility and support for organizational objectives.
Analyzed market trends to identify new opportunities for funding and resource acquisition.
Vice President, Multiple Leadership Roles
BANK OF AMERICA
Fort Lauderdale
01.2002 - 01.2018
• Held progressive leadership roles supporting enterprise operations, community engagement, and regulatory-aligned outreach across multiple markets within a federally regulated banking environment.
• Led and developed teams of 30+ associates, driving operational excellence, performance accountability, and regulatory compliance across lending and customer-facing functions.
• Held underwriting approval authority up to $1.5M across Conventional and FHA loan products, ensuring adherence to credit policy, risk controls, and regulatory standards.
• Managed a portfolio pipeline exceeding 300+ active loans, overseeing workflow, prioritization, and throughput to support business growth and service-level commitments.
• Partnered with community organizations, government entities, and nonprofit partners to deliver financial empowerment, housing, and economic development initiatives aligned with CRA and enterprise business objectives.
• Supported enterprise marketing and communications initiatives through operational leadership, staff development, and cross-functional collaboration, contributing to consistent brand and service delivery across markets.
Education
Master of Science - Marketing
Florida International University
Miami, FL
08.2022
Bachelor of Arts - Interdisciplinary Studies
Florida International University
Miami, FL
11.2019
Certificate - Community Reinvestment Act
ABA
ONLINE
03.2018
Certified Financial Educator -
NFEC
ONLINE
01.2006
Skills
Enterprise & Cross-Brand Strategy
Community Impact & Philanthropic Portfolio Management
Senior Brand & Community Affairs Manager at Mammoth Holdings (rebranding to MOJO)Senior Brand & Community Affairs Manager at Mammoth Holdings (rebranding to MOJO)