Monique Ritter
Bend,Oregon
Summary
GTM leader blending leadership and strong IC execution across complex, multi-stakeholder enterprise sales. Builds deep customer relationships and partners with business, product, and engineering teams to turn AI capabilities into workflows that get used. Known for bringing structure to ambiguity, building pipeline from zero, and leading high-value deals that drive adoption and growth.
Overview
2027
2027
years of professional experience
Work History
Founding GTM Lead, Enterprise AI
Lica World
05.2025 - Current
- Own enterprise GTM for AI infrastructure powering brand-specific generative models across design, content, and media
- Translate model behavior and system constraints into production-ready workflows (ads, PDP, lifecycle)
- Drive expansion from initial use case to multi-team enterprise adoption
- Structure POCs and deals to balance GPU cost, model performance, and ROI
- Generate $1M+ pipeline in an early-stage environment
Regional VP, Global Enterprise Sales
Alida
10.2023 - 01.2025
- Led and scaled a global team of enterprise AEs (NA + EMEA); exceeded quota by 22% for three consecutive quarters
- Built and maintained ~3–4x pipeline coverage; improved forecast accuracy, win rates, and deal rigor
- Directly supported complex six-figure enterprise deals across CX, product, and research teams
- Led enterprise-wide adoption of generative AI across 26 business units via Amazon Bedrock, enabling scalable LLM deployment outside of the core platform
- Translated model performance (e.g., 4–6x topic accuracy) into executive-level business impact, driving ~30% higher ACV at renewal
- Contributed to GTM strategy for AI offerings, including packaging, messaging, and enterprise adoption
Senior Account Executive, Founding GTM
Webflow
01.2020 - 01.2023
- Founding AE helping build enterprise sales motion from the ground up
- Closed early six-figure enterprise deals, creating repeatable sales playbooks to drive future sales success
- Developed pricing and packaging strategy for enterprise segment, aligning offerings with market needs
- Exceeded quota by ~40% in high-growth environment, demonstrating ability to scale sales efforts effectively
Head of Strategic Partnerships & Enterprise Sales
SketchDeck
01.2018 - 01.2020
- Built and closed enterprise partnerships with Fortune 500 brands including Colgate, Instacart, and ADP
- Increased customer retention by 56% through targeted account development strategies
- Defined enterprise positioning and refined product-market fit to align with market demands
Senior Strategic Account Director
Attentive
2025 - 2025
- Owned and expanded 16+ enterprise accounts across SMS, email, and AI product suite
- Drove $5.5M in expansion revenue through new channel adoption and AI-driven product upsell
- Led AI product pilots tied to conversion, revenue lift, and customer engagement metrics
- Sold into complex stakeholder groups across marketing, lifecycle, and performance teams
- Positioned AI as a revenue driver, not a feature, by linking outputs directly to business KPIs
Education
BA - Communication
University of California, Santa Barbara
French Media Program
UC Paris
Thought Leadership
Host, Creative Got Me (podcast), Active voice in AI, GTM strategy, and creative technology
Timeline
Founding GTM Lead, Enterprise AI
Lica World
05.2025 - Current
Regional VP, Global Enterprise Sales
Alida
10.2023 - 01.2025
Senior Account Executive, Founding GTM
Webflow
01.2020 - 01.2023
Head of Strategic Partnerships & Enterprise Sales
SketchDeck
01.2018 - 01.2020
Senior Strategic Account Director
Attentive
2025 - 2025
BA - Communication
University of California, Santa Barbara
French Media Program
UC Paris