Results-driven entrepreneurial minded CEO with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
22
22
years of professional experience
Work History
Founder & CEO
Harrel Eyecare Centers
Tulsa, OK
09.2000 - 02.2021
Part of MyEyeDr in 2022
3-location group practice is known in Tulsa region for excellence in family eyecare
Additionally, specialty care niches include vision therapy, dry eye, and specialty contact lens services
President of Oklahoma Association of Optometric Physicians 2016
Enjoys teaching through doctor mentor and coaching programs as well as continuing education lectures on patient communications, practice management business marketing, ocular surface disease, and vision development/therapy.
Created organization's mission and vision statements for use by employees.
Developed key operational initiatives to drive and maintain substantial business growth.
Conducted target market research to scope out industry competition and identify advantageous trends.
Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
Investigated and addressed business development challenges to proactively mitigate problems.
Established, optimized and enforced business policies to maintain consistency and high-quality standards across industry operations.
Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
Spearheaded matrix organizational plan with clear roles and responsibilities to enhance processes, maintain quality and enforce regulatory compliance.
Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
Developed relationships and negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
Drove implementation of new market expansion to propel business forward and adapt to market changes.
Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
Developed innovative sales and marketing strategies to facilitate business expansion.
Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
Spearheaded multiple third-party contract negotiations to obtain favorable pricing on core product categories.
Furthered brand awareness through advertising in market, online, sponsorships, and public speeches.
Oversaw business-wide changes to modernize procedures and organization.
Maintained P&L and shouldered corporate fiscal responsibility, resulting in selling at a higher than average multiple of EBITDA.
Developed program to promote new managers from within, building and maintaining cohesive leadership structure.
Spearheaded change management and strategic turnaround for company during significant restructuring and downsizing post-covid.
Consultant
Doctor Transitions And Growth
Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
Supported clients with business analysis, documentation and data modeling.
Initiated success of client's organization by improving performance, hiring practices and management systems.
Educated staff on organizational mission and goals to help employees achieve success.
Implemented long-term growth initiatives by developing real estate locations and big picture strategies.
Coach clients through various stages of growth depending on their personal goals.
Adjunct Clinical Professor
Oklahoma College Of Optometry At NSU
Tahlequah, Oklahoma
08.2001 - Current
Provided immediate and constructive feedback to over 50 students individually and hundreds in group lectures.
Delivered individualized instruction on observation, assessment, decision-making and patient health teaching.
Instructed students on how to perform thorough and efficient ocular health and vision assessments on patients and how to intervene in medical eye emergencies.
Demonstrated respect, friendliness and willingness to help wherever needed.
Continuing Education Instructor
PT, OT, OD, Educators
01.2000 - Current
Conducted over 100 lectures and workshops for Educators, Occupational & Physical Therapists, on foundations of developmental vision and screening techniques, ranging from 20-500 in attendance at local, state, and regional venues
Lecture, NSU Occupational Therapy Students - annually since 2017
Externship
Optometry
Wichita, KS
01.2001 - 04.2001
Under direction of Dr. Patrick Pirotte OD., F.C.O.V.D
Extensive private practice training with emphasis on business management, vision therapy, primary care, and co-management of cataract and refractive surgery patients.
Education
Diplomate -
American Board of Optometry
Board Certified Fellow -
College of Optometrists in Vision Development
Doctor of Optometry -
The Oklahoma College of Optometry At Northeastern State University
Bachelor of Science - Premedical Sciences
Oklahoma State University
Skills
Integrity and Transparency
Leadership and People Development
Operational Leadership
Mergers and Acquisitions
Change and Growth Management
Strategic Partnership
Business Development and Planning
Effective Communicator and Public Speaker
Analytical Thinking
Management Coaching
Investment Properties
Accomplishments
State OEA meeting (3 times)
Oklahoma Occupational Therapy Association meeting (4 times)
State Nurses Association meeting
State Early Childhood Development Association
Little Lighthouse Annual Continuing Education Event for therapists
Notable Optometry Lectures:
Chief Lecturer of the Dry Eye Summit, Kansas City Missouri
Half day of lecture to the New Hampshire Optometric State Association2009-Current– At the NSU Oklahoma College of Optometry addressing 3rd & 4th year Optometry students on patient communication and practice management topics
2009 & 2011 – OAOP CE for are OD’s on updates in Vision Development07
Additional Information
AWARDS AND HONORS ,
Tulsa 40 – Top 40 Professionals Under the age of 40
Oklahoma Occupational Therapy Association’s Top Annual Award to Healthcare Providers Partnering with OT’s
Northeastern State University College of Optometry Award of Clinical Excellence, given by NSUCO Faculty Overall Outstanding Student, as voted by peers
AOA Leadership Scholarship CIBA Vision/AOSA Future Leadership Essay Award
Corning Scholarship National Award
Gold Key International Optometric Society Beta Sigma Kappa
President’s and Dean’s Honor Roll Oklahoma State University
OSU Valedictorian Scholarship
Top Twenty Freshmen – Oklahoma State University President’s and Dean’s Honor Roll
American Legion Scholarship
Timeline
Adjunct Clinical Professor
Oklahoma College Of Optometry At NSU
08.2001 - Current
Externship
Optometry
01.2001 - 04.2001
Founder & CEO
Harrel Eyecare Centers
09.2000 - 02.2021
Continuing Education Instructor
PT, OT, OD, Educators
01.2000 - Current
Consultant
Doctor Transitions And Growth
Diplomate -
American Board of Optometry
Board Certified Fellow -
College of Optometrists in Vision Development
Doctor of Optometry -
The Oklahoma College of Optometry At Northeastern State University
Bachelor of Science - Premedical Sciences
Oklahoma State University
Similar Profiles
Isabella WhiteIsabella White
Optometric Receptionist and Technician at 2020 Eyecare CentersOptometric Receptionist and Technician at 2020 Eyecare Centers