Morgan Baker
Raleigh,NC
Summary
Experienced leader in wellness, athletics, and guest services with over eight years of progressive experience in management, coaching, and team development. Known for motivating teams, cultivating strong community culture, and driving results through meaningful guest experiences and operational excellence. Experienced with optimizing operational workflows to improve efficiency. Utilizes strong analytical skills to identify and resolve issues promptly. Track record of leveraging communication and teamwork for successful project execution.
Overview
10
10
years of professional experience
Work History
Operations Associate
Alo Yoga
Raleigh, NC
06.2025 - Current
- Drove operational efficiency by overseeing inventory processes and coordinating logistics to meet company standards. Led onboarding and training programs to cultivate service excellence and uphold brand integrity. Partnered with store leadership to elevate team performance and optimize guest satisfaction through strategic communication and problem resolution.
Coffee Shop Manager
Joe Van Gogh
Durham, NC
12.2025 - 05.2026
- Achieved operational excellence in café management through effective oversight of scheduling, inventory, and procedural compliance, resulting in improved profitability. Elevated barista performance and guest experience through targeted training, ongoing coaching, and established hospitality protocols. Optimized staffing and cost management by leveraging sales and labor data to align resources with business objectives. Increased revenue through successful upselling strategies, local collaborations, and innovative grassroots marketing efforts. Enhanced community engagement by promptly addressing guest feedback and consistently delivering high-quality service.
Sales Lead
Fitness Connection
Raleigh, NC
06.2025 - 09.2025
- Led member acquisition and onboarding strategies by promoting memberships and services to prospective clients while cultivating a welcoming front desk environment. Oversaw scheduling of membership transactions and daily sales reporting. Drove outreach initiatives and in-club promotions to enhance community engagement and strengthen brand recognition. Leveraged extensive knowledge of fitness programs and services to communicate effectively with members.
Educator
Lululemon
Raleigh, NC
08.2024 - 06.2025
- Cultivated premium guest experiences by actively engaging with individuals to identify wellness aspirations and recommend appropriate products. Leveraged in-depth product expertise to educate guests on performance fabric functionality and fit. Upheld visual merchandising excellence through systematic replenishment and sales floor organization. Fostered team collaboration to exceed sales objectives while nurturing an energetic, community-focused culture.
Youth Program Director
XL Soccer World
Raleigh, NC
08.2024 - 04.2025
- Coordinated youth sports programs by assisting with registration tasks, supporting staff in hiring and scheduling, and facilitating smooth daily operations. Promoted community enrollment through marketing campaigns, contributing to increased participation. Created schedules, tracked budgets, monitored enrollment figures, and utilized feedback systems for program enhancement. Managed inventory and aided facility operations while guiding children ages 18 months to 6 years in suitable sports activities. Directed comprehensive youth sports programs by orchestrating registration, optimizing staff recruitment and scheduling, and ensuring flawless daily operations. Spearheaded marketing campaigns to boost enrollment and strengthen community engagement. Developed seasonal plans, supervised budget allocation, analyzed enrollment data, and implemented feedback systems to elevate program standards. Oversaw inventory control and streamlined facility management while coaching children aged 18 months to 6 years in sports activities aligned with developmental milestones. Boosted program participation through strategic registration oversight, effective staff recruitment processes, and efficient daily operations management. Enhanced community engagement and enrollment via targeted promotional campaigns and innovative marketing strategies. Created dynamic seasonal schedules, maintained budgetary discipline, analyzed enrollment trends, and executed feedback mechanisms for continuous program improvement. Optimized inventory management and facility support while delivering developmentally appropriate sports instruction to children aged 18 months to 6 years.
Summer Resident Director/Counselor
Hume Lake Camp
Hume, CA
05.2019 - 08.2024
- Assisted in developing and implementing residential programs that promoted community involvement and personal growth among students. Handled crisis response situations with professionalism and compassion while offering necessary resources and support. Coordinated with various camp departments to improve the residential experience and managed administrative tasks such as housing assignments and facility coordination.
Assistant Athletic Director
Albemarle County Public Schools
Crozet, VA
01.2023 - 05.2024
- Oversaw administrative and technical operations for an athletic department serving 750 student-athletes, managing payroll, budget preparation, grant administration, and financial reporting for a $250,000 budget. Led human resources initiatives including applicant screening, interviewing, and advising on hiring strategies. Managed transportation logistics, ticket sales, reimbursements, and bookkeeping to ensure smooth operations. Served as primary liaison for departmental communications, supervising scheduling and training of game-day staff.
Academic Mentor
University of Virginia
Charlottesville, VA
09.2022 - 05.2023
- Developed and implemented tailored academic skill-building programs for student-athletes in alignment with NCAA ACC and university compliance standards. Facilitated structured mentoring sessions to monitor academic progress and delivered reports through athletics academic affairs systems in a timely manner. Engaged with academic staff to drive compliance initiatives and foster student achievement.
Athletic Academic Advisor Intern
California Baptist University
Riverside, CA
03.2022 - 08.2022
- Achieved compliance with NCAA and Western Athletic Conference regulations through diligent management of academic eligibility records for Division I student-athletes. Improved efficiency in conducting degree audits and managing electronic compliance files for timely reporting. Developed adaptive procedures that successfully aligned with changing NCAA and institutional guidelines, promoting sustained compliance across academic programs.
Coach
Run to Win Outreach
Seattle, WA
05.2016 - 08.2018
- Oversaw youth outreach programming to foster engagement and development. Directed drills and scrimmages to promote athletic skills and teamwork. Contributed to administrative functions and community partnerships via structured sports initiatives.
Education
Master of Arts - Organizational Leadership and Business Management
California Baptist University
Riverside, CABachelor of Social Science - Anthropology
California Baptist University
Riverside, CASkills
- Administrative Support
- Calendar Management
- Budgeting & Financial Documentation
- Event & Conference Planning
- Confidential Correspondence
- Stakeholder Communication
- Microsoft Office Suite
- Google Workspace
- Operational Leadership
- Sales & Guest Experience
- Research & Reporting
- Strong Interpersonal & Organizational Skills
Timeline
Coffee Shop Manager
Joe Van Gogh
12.2025 - 05.2026
Operations Associate
Alo Yoga
06.2025 - Current
Sales Lead
Fitness Connection
06.2025 - 09.2025
Educator
Lululemon
08.2024 - 06.2025
Youth Program Director
XL Soccer World
08.2024 - 04.2025
Assistant Athletic Director
Albemarle County Public Schools
01.2023 - 05.2024
Academic Mentor
University of Virginia
09.2022 - 05.2023
Athletic Academic Advisor Intern
California Baptist University
03.2022 - 08.2022
Summer Resident Director/Counselor
Hume Lake Camp
05.2019 - 08.2024
Coach
Run to Win Outreach
05.2016 - 08.2018
Master of Arts - Organizational Leadership and Business Management
California Baptist University
Bachelor of Social Science - Anthropology
California Baptist University