Morgan Ferré
Nissan-Lez-Enserune,France
Summary
Winemaker’s son and international sales professional with 10+ years of experience in the wine and spirits industry. Proven track record of developing new markets, managing distributor networks, and driving revenue growth across Europe and the United States. Expertise in international trade compliance, strategic negotiations, and premium brand positioning.
Overview
7
7
years of professional experience
Work History
Florida Sales Manager
French Bloom
Miami, FL
09.2024 - 04.2026
- Led a successful sales team of 170 at SGWS and M.Touton by providing training and performance-based incentives.
- Increased sales revenue by developing and implementing effective sales strategies. From 0 to 180$k in 12 months.
- Managed key accounts with strategic planning and relationship building like Disney, Four Seasons, Faena, Hard Rock...
- Directed brand positioning initiatives to strengthen premium market identity.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team (HubSpot)
Export Manager
Domaine de la Colombette
Béziers, FR
11.2022 - 10.2023
- Frequent travel abroad in Europe to build relationships and negotiate contracts with leading European distributors such as Henri Bloem in the Netherlands, Jacques Wein Depot in Germany and Ciatti Europe in UK. +20% in revenue or 3M6$
- Processing customs declarations and preparing shipping documents (EAD, transport, etc.).
- Responsible for creating vintages, including blending, labelling, designing and packaging according to market trends e.g. Plume 7% or the Notorious Pink.
- Expert in non-alcoholic wines, low alcoholic wines, PIWI-resistant grape varieties.
Sales Manager
Domaine de Bannières
Montpellier, FR
09.2020 - 09.2022
- Formulated monthly and annual sales targets to enhance revenue growth.
- Assisted two students in sales by providing guidance on task assignments and conducting field observations. Supported efforts in the French market.
- Developed and implemented sales strategies based on comprehensive analysis of activity reports.
- Supported strategic market analysis and engagement with on-trade distributors in organic sectors, focusing on Biocoop and La Vie Claire.
- Analyzed market opportunities and facilitated entry into five new European and Japanese markets.
- Evaluated and sourced premium organic and biodynamic wines to meet market demand.
On-premise Sales Representative & Wineshop Manager
Vignoble Vellas
Montpellier, FR
09.2019 - 08.2020
- Executed prospecting strategies and promotion to expand customer portfolio focused on hospitality sector.
- Facilitated ongoing customer engagement by providing personalized service and maintaining regular communication.
- Managing stock levels for cellar operations. Supported event planning initiatives to enhance customer engagement. Contributed to the development of a loyalty program that increased revenue from $30k to $80k within 12 months.
- Assisted in identifying target markets for on-trade B2C sales of organic and conventional wines. Supported teams in understanding specific market needs and preferences. Collaborated with stakeholders to enhance product offerings based on market insights.
Education
Master - International Business
MBway
Montpellier01-2022
Bachelor - Marketing
Cesame SupMontpellier
Montpellier01-2020
Skills
- Staff management
- Product knowledge
- Territory Management
- Key Account Management
- Sales Reporting & KPI Tracking
Languages
English
Full Professional
Spanish
Full Professional
French
Native or Bilingual
Interests
association ‘La Cuca’, Rugby, Surf, Travel…
Timeline
Florida Sales Manager
French Bloom
09.2024 - 04.2026
Export Manager
Domaine de la Colombette
11.2022 - 10.2023
Sales Manager
Domaine de Bannières
09.2020 - 09.2022
On-premise Sales Representative & Wineshop Manager
Vignoble Vellas
09.2019 - 08.2020
Bachelor - Marketing
Cesame SupMontpellier
Master - International Business
MBway