Morgan Martel
Lake Charles,LA
Summary
Dynamic Marketing Communications Specialist skilled in aligning communications strategies with the goals of the financial industry. Proficient in providing clerical and secretarial support, with a robust background encompassing 8 years of relevant experience and 3 years specifically in marketing.
Overview
10
10
years of professional experience
Work History
Marketing Communications Specialist
CSE Federal Credit Union
Lake Charles, LA
07.2021 - Current
- Execute precision marketing campaigns to present products, services, campaigns, and events to specific audiences.
- Maintain accurate records of all marketing activity including budgeting and expense reports.
- Lead the coordination of the credit union's Annual Meeting.
- Actively participate in marketing events, conferences, and vendor meetings to foster community relationships.
- Create and oversee a variety of marketing materials, including print materials, newsletters, emails, public relations, blog posts, and digital ads, ensuring alignment with the credit union's brand messaging and identity to optimize conversion rates.
- Manage the creation and curation of content for the credit union's social media channels using various applications, engage with followers/Members, and monitor metrics.
- Conduct thorough analysis of industry trends to pinpoint marketing opportunities, securing the credit union's competitive advantage.
- Collaborate with diverse, cross-departmental teams to verify consistent messaging and branding.
- Stay updated on marketing trends through ongoing training and learning initiatives.
- Ensure compliance with applicable laws when developing promotional materials.
Graphic Designer
Outfitters Ink
Lake Charles, LA
10.2019 - 07.2021
- Managed customer payments through QuickBooks system.
- Maintained filing systems for documents.
- Provided administrative support to staff.
- Ordered supplies as needed; tracked inventory levels and placed orders with vendors when necessary.
- Collaborated with clients to showcase mockups and gathered feedback.
- Utilized expertise in Adobe InDesign, Photoshop, and Illustrator to craft t-shirt designs.
- Researched competitive products and services to identify opportunities to improve customer experience through design changes.
- Contributed ideas to brainstorming sessions regarding new products or features.
- Selected colors and themes while enhancing functionality to develop innovative designs.
- Led advertising, banner, and signage projects from initial concept to final delivery.
Waitress
Walk On’s Bistreaux & Bar
Lake Charles, LA
07.2015 - 09.2019
- Welcomed customers, offering recommendations to enhance revenue.
- Coordinated with kitchen staff to ensure information on item availability and minimize wait times.
- Proactively addressed customer concerns.
- Utilized POS system to calculate meal costs for billing.
- Prepared checks accurately and processed payments.
- Solicited feedback from guests and accommodated additional requests.
- Contributed to kitchen operations by preparing food.
- Managed table setup, including rolling silverware, arranging food stations, and preparing dining areas.
- Maintained cleanliness by collecting used dishes.
- Maintained cleanliness by collecting used dishes.
Waitress
Casa Mañana
Lake Charles, LA
11.2014 - 06.2015
- Same as above job description at Walk On’s Bistreaux & Sports Bar
Tax Preparation Assistant
Patin Pettaway & Pettaway
Lake Charles, LA
12.2013 - 04.2014
- Upheld a pristine working environment to optimize organizational efficiency.
- Greeted visitors, clients and guests in a professional manner.
- Handled incoming phone calls proficiently while concurrently managing tasks.
- Executed the preparation and filing of tax returns containing sensitive client information.
- Demonstrated proficiency in Microsoft Word, facilitating effective documentation.
Education
Bachelor of Arts - Graphic Design
McNeese State University
Lake Charles, LA12.2019
Skills
- Strong Communication Skills
- Analytical Thinking
- File Management
- Paperwork Processing
- Multitasking
- Excel & Microsoft Word Skills
- Customer Relations
- Invoicing
- Time Management
- Organizational Skills
- Collaborative Problem Solving
- Budgeting
- Sales Engagement Tools
- Customer Demographics
- Media Relations
- Market Trends
- Strategic Planning
- Marketing Campaign Management
- Digital Marketing
- InDesign, Photoshop, and Illustrator
- Actively Position Brands
Certifications & Experience
- Certified in Digital Marketing by HubSpot Academy
- Chosen participant at the Louisiana Credit Union League Annual Convention
- Selected delegate for the Louisiana Credit Union League Governmental Affairs Conference
- Participated in the CUNA Councils Marketing & Business Development Conference
Timeline
Marketing Communications Specialist
CSE Federal Credit Union
07.2021 - Current
Graphic Designer
Outfitters Ink
10.2019 - 07.2021
Waitress
Walk On’s Bistreaux & Bar
07.2015 - 09.2019
Waitress
Casa Mañana
11.2014 - 06.2015
Tax Preparation Assistant
Patin Pettaway & Pettaway
12.2013 - 04.2014
Bachelor of Arts - Graphic Design
McNeese State University
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