Morgan Morrison
Charleston
Summary
Dynamic and visionary leader with over 13 years of experience as a successful entrepreneur and community advocate. Built a grassroots bakery into a thriving 7,000-square-foot business with nationwide reach, demonstrating exceptional organizational, financial, and team leadership skills. As Vice President of the Downtown Charleston Association, collaborated with city leaders and stakeholders to drive community growth, fundraising, and innovative initiatives. Passionate about connecting people, fostering meaningful relationships, and advancing the economic and social development of West Virginia. Proven ability to inspire and lead teams, manage complex operations, and deliver impactful results. Ready to bring a fresh perspective and dedicated leadership to elevate Leadership West Virginia.
Overview
11
11
years of professional experience
Work History
Vice President
Downtown Charleston Association
02.2020 - Current
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Spearheaded fundraising efforts, successfully raising thousands of dollars annually to fund free community events and initiatives.
- Organized, managed, and executed large-scale community events, enhancing local engagement and economic activity.
- Collaborated closely with city officials, business leaders, and community stakeholders to foster partnerships and advance shared goals.
- Led strategic planning and implementation of initiatives to improve downtown infrastructure, aesthetics, and business appeal.
- Oversaw budgeting, logistics, and resource allocation to ensure efficient and impactful program delivery.
- Advocated for community needs and promoted downtown development through consistent outreach and communication.
- Built and maintained strong relationships with sponsors, donors, and volunteers to sustain organizational goals and mission.
- Provided visionary leadership to a team, driving innovation and progress in community-building efforts.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Co-Owner
Rock City Cake Company
08.2013 - Current
- Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
- Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
- Optimized inventory management systems for streamlined ordering processes and reduced waste levels.
- Ensured accurate record-keeping for financial transactions, maintaining organized documentation for easy reference during audits or other inquiries.
- Mentored employees to improve work performance, promoting professional development and growth within the company.
- Enhanced business operations by implementing efficient management strategies and streamlining processes.
- Collaborated with co-owner on strategic planning initiatives for long-term business success.
- Improved customer satisfaction ratings by consistently delivering high-quality products and services.
- Developed a strong company culture, fostering teamwork and collaboration among staff members.
- Negotiated favorable contracts with suppliers, resulting in reduced costs and improved product quality.
Education
Southern WV Community And Technical College
Logan, WVHigh School Diploma -
Logan High School
Logan, WV05-2013
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Client relationship building
- Strategic planning
- Business development
- Operations management
- Budget oversight
- Corporate sponsorships
- Donor recognition
- Event planning
- Professional networking
Awards
2020 West Virginia Wonder Woman
2021 West Virginia Living Magazine Lasso of Truth Award
2021 WSAZ Hometown Hero
2021 Kanawha County Commission Proclamation as an outstanding community member and small business
We Love our Community Awards CAA
-Comeback Kid Award
-Best City Event (Holly Jolly Brawley)
Timeline
Vice President
Downtown Charleston Association
02.2020 - Current
Co-Owner
Rock City Cake Company
08.2013 - Current
Southern WV Community And Technical College
High School Diploma -
Logan High School
Similar Profiles
John-Paul OsuJohn-Paul Osu
Volunteer at St Catharines Downtown AssociationVolunteer at St Catharines Downtown Association
Sara ValenteSara Valente
Volunteer at Charleston Animal AssociationVolunteer at Charleston Animal Association
Aubrey PruggerAubrey Prugger
Engagement Coordinator at Downtown Springfield AssociationEngagement Coordinator at Downtown Springfield Association