Morgan Renouf
Acworth,GA
Summary
Passionate leader with 5+ years experience in Inside Business Development, skilled in strategic prospecting, building trusting relationships with potential clients, and innovating new ways to reach customers. Competitive nature, with excellent communication skills and a remarkable history of exceeding sales quotas. Recognized for my ability to positively impact team and company culture, and eager to contribute to the success of ABC Fitness Solutions.
Overview
10
10
years of professional experience
1
1
Certification
Work History
General Manager
HOTWORX Fitness Studio
07.2023 - Current
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Cultivated and nurtured business-to-business relationships, leading to a lead referral increase of 10%.
- Established a strategic cold calling approach resulting in a 30% boost in prospect conversion rates.
- Drove lead generation initiatives by using data-driven insights to enhance advertising and elevate organic marketing, contributing to a 20% increase in qualified leads in the first quarter.
- Increased overall sales by 55% year-over-year by implementing innovative strategies to engage qualified leads and elevate the end-to-end sales process.
Assistant Fitness Director
Onelife Fitness
02.2022 - 07.2023
- Scheduled and conducted new member orientations, pre-exercise biometrics and goal evaluations for an average of 50 new leads per week.
- Mentored new trainers, fostering a team-oriented culture that prioritized ongoing professional development and increased client retention by 15%.
- Generated an average of 30 qualified leads per month through effective prospecting methods such as cold calling and personalized follow-ups.
- Created and implemented region-wide marketing and promotional campaigns, contributing to a 10% increase in personal training sales across the Atlanta region.
- Exceeded personal performance goals each month by selling over $4k in new recurring personal training programs.
- Maintained an average closing percentage of 58% or higher by building trusting relationships with potential clients and delivering compelling and personalized new member orientations.
Department Manager
Lifetime Fitness
05.2017 - 02.2022
- Drove departmental performance to exceed revenue goals, operational excellence, and high-quality service.
- Oversaw the department budget, and overall management of financials.
- Trained and managed a team of 30 or more employees to service and engage over 600 junior members on a weekly basis.
- Executed weekly 1:1s to mentor and grow the Assistant Manager.
- Partnered with the membership sales team to proactively engage with all new members in the club, resulting in 75% of junior members connected to Kids programs.
- Improved customer satisfaction rates by 20% through attentive service, prompt issue resolution, and continuous process improvements.
- Strategically implemented call campaigns to increase junior membership count, increasing junior memberships by 30% and total department revenue by $4.5k.
Assistant Teacher
Primrose Schools
08.2014 - 01.2017
- Oversaw students in classroom and common areas to monitor, enforce rules, and support lead teacher.
- Supported student physical, mental, and social development using classroom games and activities.
- Worked with teachers to design lesson plans and coordinate activities for classes.
- Kept students on-task with proactive behavior modification and positive reinforcement strategies.
- Established positive relationships with parents through effective communication, fostering parental involvement in their children's education.
- Participated in professional development opportunities, staying informed of best practices for teaching strategies and educational technologies.
Education
Kennesaw State University
Kennesaw, GA2017
University of North Georgia
Dahlonega, GA2016
Skills
- Lead Generation
- Sales Presentations
- Dependable and Responsible
- Objection Handling Strategies
- Consultative Selling
- Prospecting and Lead Generation
- Adaptability to New Technologies
- Prospect Follow-Up
- Understanding Customer Needs
- Effective Communication
- Active Listening and Questioning
- Coaching and Mentoring
- Business Development
- Fitness Instruction
- Relationship Building
Certification
- NASM Certified Behavior Change Specialist | Earned in 2024
- NASM Certified Personal Trainer | Earned in 2022
- NASM/AFAA CPR/AED Certification | Earned in 2022
- LTU Leadership Certification | Earned in 2021
Timeline
General Manager
HOTWORX Fitness Studio
07.2023 - Current
Assistant Fitness Director
Onelife Fitness
02.2022 - 07.2023
Department Manager
Lifetime Fitness
05.2017 - 02.2022
Assistant Teacher
Primrose Schools
08.2014 - 01.2017
Kennesaw State University
University of North Georgia
- NASM Certified Behavior Change Specialist | Earned in 2024
- NASM Certified Personal Trainer | Earned in 2022
- NASM/AFAA CPR/AED Certification | Earned in 2022
- LTU Leadership Certification | Earned in 2021
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