Morgan Thompson
Los Angeles
Summary
Strategic marketing professional with over 5 years of experience in integrated marketing and digital campaigns. Develops and executes multi-platform campaigns that enhance brand partnerships and engage consumers across digital and social channels. Expertise in translating brand goals into effective marketing solutions that drive engagement and foster long-term partnerships.
Overview
9
9
years of professional experience
Work History
Integrated Marketing Manager
Warner Bros Discovery
10.2023 - Current
- Contribute to campaigns driving $100M+ in revenue, developing data-driven, custom brand solutions in partnership with sales and strategy teams
- Manage 50+ integrated, multi-platform marketing campaigns annually across digital, social, and premium entertainment properties, supporting tentpole activations including NCAA March Madness, NBA All-Star Weekend, NBA Playoffs, and the French Open
- Lead cross-functional execution across 5+ teams (Ad Ops, Planning, Yield, Creative), ensuring seamless delivery and high-impact brand integrations across TNT, Bleacher Report, and HBO Max
- Optimize campaign performance and pacing across platforms, improving engagement by 15–25% through data-driven strategies
- Translate campaign performance into client-facing insights and wrap reports (20+ annually), driving renewals and long-term partnerships
- Support media planning, audience targeting, and go-to-market strategy, while streamlining workflows to improve efficiency and reduce turnaround times by ~20%
Marketing Coordinator
Warner Bros Discovery
Los Angeles
10.2021 - 09.2023
- Directed campaign launches, optimized campaign performances towards client KPIs throughout multiple digit platforms and resulted in 75% more annual returning business.
- Developed digital media plans aligned with advertiser goals and revenue targets.
- Leveraged campaign data and client feedback to identify optimization opportunities.
- Monitored campaign performance and addressed delivery issues to ensure optimal outcomes.
- Coordinated communication between sales planning and operations stakeholders to enhance execution effectiveness.
- Contributed to client reporting and assisted in the development of performance recap decks.
- Organized and led meetings, calls, and demos for west-coast clients to boost engagement.
UCLA Summer Discovery Digital Marketing Intern
UCLA
Los Angeles
05.2021 - 08.2021
- Developed digital marketing content and course materials to enhance student learning
- Supported instruction on brand positioning and emerging media strategies to equip students with relevant skills
- Facilitated classroom discussions and projects on social media marketing, content strategy, and digital campaign development to foster student engagement and practical application
- Examined digital campaigns and media trends to enhance marketing strategies and effectiveness
- Helped translate key concepts into practical applications for student-led marketing projects
Brand Marketing Consulting Intern
PricewaterhouseCoopers
Shanghai
06.2017 - 08.2017
- Contributed to go-to-market strategy and brand positioning initiatives for Fortune 500 clients, aligning marketing solutions with business objectives and market opportunities
- Performed market research, competitive analysis, and audience segmentation to inform data-driven marketing strategies and enhance campaign effectiveness
- Developed client-facing presentations and strategic recommendations, translating insights into actionable plans for brand growth and engagement
- Evaluated campaign performance and consumer trends to refine messaging, targeting, and overall marketing strategy
Education
Bachelor of Science - Busienss Administration, Media Studies
Pitzer College
Claremont, CA05-2021
Skills
- Go-to-Market Strategy
- Campaign Performance Optimization & Strategic Brand Solutions
- Brand storytelling
- Influencer Brand Partnerships & Sponsorships
- Campaign optimization
- Marketing Analytics & Reporting
- Google Analytics
- Ad Serving & Measurement Platforms (DCM, Innovid, Flashtalking)
- Salesforce
- Microsoft Suite
- Cross-Functional Leadership
- Strong 4A Agency & Client Relationships
Timeline
Integrated Marketing Manager
Warner Bros Discovery
10.2023 - Current
Marketing Coordinator
Warner Bros Discovery
10.2021 - 09.2023
UCLA Summer Discovery Digital Marketing Intern
UCLA
05.2021 - 08.2021
Brand Marketing Consulting Intern
PricewaterhouseCoopers
06.2017 - 08.2017
Bachelor of Science - Busienss Administration, Media Studies
Pitzer College