Morgan "MoMo" Ward

Nike, Coach
Santana Row, San Jose, CA
03/2025 – Present
$2.9M annual volume

• Coach and develop 15 athletes, strengthening performance and team culture
• Lead SOLE strategy execution across athlete teams, leadership, and visual merchandising
• Analyze KPIs including traffic, conversion, and membership to drive performance improvements
• Act as liaison between leadership and athlete teams to align business priorities
• Planned and executed a women’s wellness community event series, with the second activation hosting 30 attendees and generating $3.1K in sales, a 26 percent increase from the initial event, achieving a 63 percent conversion rate and $159 ADPT, a 27 percent increase, leading to continued community partnerships

25M+ Annual Volume

• Increased linking percentage from mid 60s to high 70s in one quarter through structured cash wrap expectations and coaching strategies, enhancing attachment behaviors and making membership sign-ups more engaging and effective
• Facilitated Nike Membership growth through in-store engagement and relationship building, strengthening consumer loyalty and increasing repeat traffic

• Elevated consumer experiences through personalized service and product knowledge, enhancing connection and driving conversion
• Facilitated Nike Membership growth via in-store sign-ups and digital engagement initiatives

• Performed in a three-month theater production run across various venues in San Francisco
• Taught drama and theater skills to elementary school-aged children, fostering creativity and communication through engaging lessons