Murad Bhuiyan
Summary
Strategic and driven sales and marketing leader with over 20 years of experience across healthcare, finance, insurance, and banking sectors. Known for building high-performing teams, driving revenue growth, and cultivating strong community and client relationships. Proven ability to execute market expansion initiatives, lead large-scale enrollment campaigns, and develop go-to-market strategies in diverse markets, including the U.S. and South Asia.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Supervisor, Revenue Cycle – Patient Access & Accounts
Northwell Health
New York, NY
08.2019 - Current
- Led a team of revenue cycle professionals, enhancing workflows to improve patient acquisition and service delivery.
- Conducted market analysis and implemented access initiatives that improved service volume and customer satisfaction.
- Developed cross-functional engagement strategies, strengthening interdepartmental collaboration and operational efficiency.
- Delivered training and performance management programs to ensure excellence in patient experience and front-end revenue outcomes.
Client Liaison | Senior Financial Counselor
Optum360 – UnitedHealth Group
New York, NY
03.2017 - 07.2019
- Acted as client-facing lead and cultural liaison, managing healthcare marketing initiatives and internal communications.
- Spearheaded talent development and employee engagement programs aligned with corporate marketing and branding goals.
- Guided patients through Medicaid enrollment and financial options, improving access and retention for healthcare services.
Marketplace Facilitated Enroller (ESR I & II)
MetroPlus Health Plan
New York, NY
05.2014 - 02.2017
- Delivered culturally tailored marketing and enrollment campaigns for the South Asian community, expanding brand visibility and enrollment.
- Partnered with community leaders, businesses, and nonprofits to drive outreach efforts and qualify leads.
- Ranked as top regional performer and MVP during multiple enrollment periods.
Assistant/Associate Relationship Manager – SME Banking
Eastern Bank Limited
, Bangladesh
01.2009 - 02.2014
- Built and managed a high-value SME client portfolio, contributing to double-digit annual sales growth.
- Designed tailored marketing proposals and financial plans to meet the unique needs of small and medium-sized businesses.
- Championed cross-selling and deepened customer relationships, significantly expanding market share.
Various Roles – Sales & Marketing
DBH | Standard Chartered | BRAC | Bangladesh
01.2003 - 01.2009
- Managed direct marketing, lead generation, and cross-functional sales efforts across multiple financial products.
- Played a key role in product launches, customer engagement campaigns, and achieving territory sales targets.
Education
Master of Commerce (M.Com) - Management
National University
BangladeshSkills
- Strategic sales and channel development
- B2B marketing
- Community and partner engagement
- Revenue growth and market penetration
- Healthcare and financial services
- Team leadership and development
- Customer experience optimization
- Multilingual outreach and marketing
- Performance management and coaching
Certification
- NY State Marketplace Navigator Certification (Annual Recertified)
- Culture Ambassador – UnitedHealth Group
- Sales & Service Quality Excellence – Standard Chartered
- Credit Risk & Anti-Money Laundering – IFC/Eastern Bank
- Presentation, Writing, and Communication – MetroPlus Health Plan
Accomplishments
- Employee of the Month – Optum360
- Top Regional Performer – MetroPlus Health Plan (Multiple Awards, 2015)
- Outstanding Performer – Eastern Bank Limited
- Town Hall & Half-Yearly Sales Awards – Eastern Bank
- Wealth Management Contributor Award – Standard Chartered Bank
Languages
- English
- Bengali
- Hindi
- Urdu
Timeline
Supervisor, Revenue Cycle – Patient Access & Accounts
Northwell Health
08.2019 - Current
Client Liaison | Senior Financial Counselor
Optum360 – UnitedHealth Group
03.2017 - 07.2019
Marketplace Facilitated Enroller (ESR I & II)
MetroPlus Health Plan
05.2014 - 02.2017
Assistant/Associate Relationship Manager – SME Banking
Eastern Bank Limited
01.2009 - 02.2014
Various Roles – Sales & Marketing
DBH | Standard Chartered | BRAC | Bangladesh
01.2003 - 01.2009
Master of Commerce (M.Com) - Management
National University
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