Overview
Work History
Education
Skills
Timeline
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Muyao (Murielle) Li

Philadelphia,PA

Overview

5
5
years of professional experience

Work History

CRM Specialist (Remote)

GTSP
Santa Clara, CA
02.2025 - Current
  • Analyzed customer data to create personalized experiences for customers across all channels.
  • Analyzed customer data to identify trends and develop insights into customer behavior.
  • Created and maintained accurate records of customer interactions using CRM software.
  • Generated reports on customer engagement levels and other key performance indicators.
  • Collaborated with marketing teams to develop campaigns that drive sales through effective utilization of the CRM system.
  • Developed and implemented customer relationship management strategies to improve customer retention, satisfaction, and loyalty.
  • Conducted data analysis to identify trends in customer behavior and preferences.
  • Developed and maintained comprehensive SOPs for CRM operations, ensuring consistency and compliance.
  • Led the segmentation of customer base for more effective targeting and personalization of campaigns.
  • Provided regular updates to senior management on CRM strategy effectiveness and customer insights.
  • Developed and executed telemarketing strategies, increasing customer engagement rates by significant percentages.

Contract Marketing Coordinator

BY Real Estate
Philadelphia, PA
05.2024 - 02.2025
  • Analyzed customer feedback to inform product improvements or new offerings.
  • Assisted in developing content for websites, blogs, and social media platforms.
  • Assisted in creating presentations for clients outlining proposed solutions.
  • Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
  • Developed and implemented marketing strategies to increase customer base and revenue.
  • Organized events such as conferences, trade shows, seminars, and webinars.
  • Developed and implemented comprehensive marketing plans to increase brand awareness.
  • Provided support in the planning, coordination, and execution of promotional campaigns.
  • Conducted market research to identify consumer trends and preferences.

International Marketing Intern

WEGO Health
Weihai, Shandong
12.2021 - 05.2022
  • Created promotional materials such as brochures, flyers, and videos for international campaigns.
  • Worked closely with global partners to create localized versions of digital advertising campaigns.
  • Developed strategies for localizing product offerings based on cultural differences between countries.
  • Researched foreign markets to identify opportunities for expansion.
  • Conducted data analysis of customer trends to inform marketing strategies.
  • Performed keyword research related to the company's products and services across different languages.
  • Developed and maintained relationships with international clients via email, phone, and in-person meetings.

Sino-America Economic and Trade Representative

Weihai Municipal Bureau of Commerce
Weihai , Shandong
07.2020 - 11.2021
  • Organized promotional events such as seminars or exhibitions to promote exports of domestic products overseas.
  • Created presentations outlining the benefits of trading with specific companies or countries.
  • Represented clients at meetings with government officials regarding trade policies and regulations.
  • Developed relationships with key contacts within relevant government departments in target countries.
  • Conducted market research to identify potential customers in international markets.
  • Researched industry trends, economic conditions, and political developments affecting global commerce.
  • Collaborated with marketing team to develop promotional materials for products or services.

Education

Master of Science - Behavioral & Decision Sciences

University of Pennsylvania
Philadelphia, PA
12-2023

Bachelor of Arts - Double Major: Psychology & Business Economics

College of Wooster
Wooster, OH
05-2020

Skills

  • Verbal and written proficiency
  • Consumer insights
  • Customer/client engagement
  • Cultural awareness
  • Analytical problem solving (Stata, SPSS, R)
  • Strategic marketing campaigns
  • Value-based selling
  • Customer experience optimization
  • Network development

Timeline

CRM Specialist (Remote)

GTSP
02.2025 - Current

Contract Marketing Coordinator

BY Real Estate
05.2024 - 02.2025

International Marketing Intern

WEGO Health
12.2021 - 05.2022

Sino-America Economic and Trade Representative

Weihai Municipal Bureau of Commerce
07.2020 - 11.2021

Master of Science - Behavioral & Decision Sciences

University of Pennsylvania

Bachelor of Arts - Double Major: Psychology & Business Economics

College of Wooster

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Muyao (Murielle) Li