Muyao (Murielle) Li
Philadelphia,PA
Overview
5
5
years of professional experience
Work History
CRM Specialist (Remote)
GTSP
Santa Clara, CA
02.2025 - Current
- Analyzed customer data to create personalized experiences for customers across all channels.
- Analyzed customer data to identify trends and develop insights into customer behavior.
- Created and maintained accurate records of customer interactions using CRM software.
- Generated reports on customer engagement levels and other key performance indicators.
- Collaborated with marketing teams to develop campaigns that drive sales through effective utilization of the CRM system.
- Developed and implemented customer relationship management strategies to improve customer retention, satisfaction, and loyalty.
- Conducted data analysis to identify trends in customer behavior and preferences.
- Developed and maintained comprehensive SOPs for CRM operations, ensuring consistency and compliance.
- Led the segmentation of customer base for more effective targeting and personalization of campaigns.
- Provided regular updates to senior management on CRM strategy effectiveness and customer insights.
- Developed and executed telemarketing strategies, increasing customer engagement rates by significant percentages.
Contract Marketing Coordinator
BY Real Estate
Philadelphia, PA
05.2024 - 02.2025
- Analyzed customer feedback to inform product improvements or new offerings.
- Assisted in developing content for websites, blogs, and social media platforms.
- Assisted in creating presentations for clients outlining proposed solutions.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Developed and implemented marketing strategies to increase customer base and revenue.
- Organized events such as conferences, trade shows, seminars, and webinars.
- Developed and implemented comprehensive marketing plans to increase brand awareness.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Conducted market research to identify consumer trends and preferences.
International Marketing Intern
WEGO Health
Weihai, Shandong
12.2021 - 05.2022
- Created promotional materials such as brochures, flyers, and videos for international campaigns.
- Worked closely with global partners to create localized versions of digital advertising campaigns.
- Developed strategies for localizing product offerings based on cultural differences between countries.
- Researched foreign markets to identify opportunities for expansion.
- Conducted data analysis of customer trends to inform marketing strategies.
- Performed keyword research related to the company's products and services across different languages.
- Developed and maintained relationships with international clients via email, phone, and in-person meetings.
Sino-America Economic and Trade Representative
Weihai Municipal Bureau of Commerce
Weihai , Shandong
07.2020 - 11.2021
- Organized promotional events such as seminars or exhibitions to promote exports of domestic products overseas.
- Created presentations outlining the benefits of trading with specific companies or countries.
- Represented clients at meetings with government officials regarding trade policies and regulations.
- Developed relationships with key contacts within relevant government departments in target countries.
- Conducted market research to identify potential customers in international markets.
- Researched industry trends, economic conditions, and political developments affecting global commerce.
- Collaborated with marketing team to develop promotional materials for products or services.
Education
Master of Science - Behavioral & Decision Sciences
University of Pennsylvania
Philadelphia, PA12-2023
Bachelor of Arts - Double Major: Psychology & Business Economics
College of Wooster
Wooster, OH05-2020
Skills
- Verbal and written proficiency
- Consumer insights
- Customer/client engagement
- Cultural awareness
- Analytical problem solving (Stata, SPSS, R)
- Strategic marketing campaigns
- Value-based selling
- Customer experience optimization
- Network development
Timeline
CRM Specialist (Remote)
GTSP
02.2025 - Current
Contract Marketing Coordinator
BY Real Estate
05.2024 - 02.2025
International Marketing Intern
WEGO Health
12.2021 - 05.2022
Sino-America Economic and Trade Representative
Weihai Municipal Bureau of Commerce
07.2020 - 11.2021
Master of Science - Behavioral & Decision Sciences
University of Pennsylvania
Bachelor of Arts - Double Major: Psychology & Business Economics
College of Wooster
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