Murphy Ellerbrock
Leipsic,United States
Summary
Dynamic marketing specialist with a proven track record at Signature Look Boutique, enhancing brand visibility and engagement through innovative social media strategies and content creation. Skilled in various channels of social media strategy and customer relations, I excel in driving online sales and audience growth. Expert in web design and adept at adapting to new trends, I significantly boost campaign outcomes.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Signature Look Boutique
Ottawa, OH
08.2021 - 08.2024
- Create online content to support marketing objectives - including, but not limited to: professional photos, video content (Tiktoks and Insta/FB reels), Canva graphics, engaging text, etc
- Direct creative photo/video shoots and professionally edit all footage using Adobe Photoshop and LightRoom
- Model products in still photo, live video and recorded content (Tiktoks, FB Lives, reels, stories, etc.)
- Developed an innovative social media strategy to align content with target audiences, based on latest algorithmic trends
- Designed CommentSold and Shopify-based websites and complete general upkeep of online products online and on the app on a weekly basis
- Identified weaknesses in marketing plans, developed new strategies based on market research, and refined content to enhance campaign performance
- Creative curator of social media content to increase engagement
- Excellent customer service skills, excelling in building strong rapport with online customers
- Demonstrated flexibility in navigating real-time changes within social platforms.
Office Administrator/Receptionist
Ottawa/Bluffton Veterinary Hospitals
Ottawa, OH
04.2019 - 05.2020
- Spearheaded the overhaul of the paper-only system by digitizing all records and organizing data appropriately
- Created an engaging website template full of beneficial information for visiting clients
- Filled social media posts with professional graphics and photos of staff members to increase algorithmic engagement
- Managed telephone communications and recorded messages for personnel
- Communicated with customers, employees and vendors to answer questions and address complaints
- Managed demand planning and maintained inventory levels efficiently throughout the beginning of the pandemic
- Provided pleasant customer service, addressing inquiries and resolving issues promptly
Education
MBA - MARKETING
Wright State University
Dayton, Ohio12.2021
BS - ANIMAL SCIENCES
The Ohio State University
Columbus, Ohio12.2018
Skills
- Creative Content Production
- Photo/Video Editing
- Social Media Strategy
- Web Design Expertise
- Proficient in Graphic Design
- Online Product Management
- Effective Brand Messaging
- Target Audience Research
- Optimizing Campaign Outcomes
- Calendar Coordination and Appointment Scheduling
- Office management
- Excellent Customer Service
- Flexible Problem Solver
- Adaptable and Eager Learner
Timeline
Marketing Specialist
Signature Look Boutique
08.2021 - 08.2024
Office Administrator/Receptionist
Ottawa/Bluffton Veterinary Hospitals
04.2019 - 05.2020
MBA - MARKETING
Wright State University
BS - ANIMAL SCIENCES
The Ohio State University
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