MYRICIA COLLIER
Holly Springs,NC
Summary
Motivated business professional bringing twelve years of experience in the non-profit sector along with seven years of entrepreneurial experience. Dedicated and personable with an extensive background in managing administrative and sales operations and personnel. Well-versed in training, educating, motivating and supporting staff members.
Overview
18
18
years of professional experience
Work History
Business Owner
Classiq Company Events
Holly Springs, NC
10.2017 - Current
- Conducted initial consultation with clients to discuss wedding details, venue options and other logistics to understand vision and budget.
- Studied market to determine optimal pricing of services and to capitalize on opportunities,
- Reconciled daily sales and financial reports in QuickBooks.
- Used print strategies such as magazine ads, social media, and marketing brochures to bring in and capture new leads/business.
- Remained up-to-date on current trends and attended industry trade shows, markets, and conferences.
- Consulted with customers to assess needs and propose optimal solutions.
- Executed over 50+ Weddings and Events since 2017. (5-10 weddings executed annually)
- Increased sales by 50% in 2021
- Created tailor-made wedding plans to maximize client budget, ensure client satisfaction and cultivate referrals.
Sales and Events Manager
Paramount Event Venue
Morrisville, NC
01.2021 - 07.2021
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
- Responsible for touring with potential clients, scheduling and staffing events for venue. (Corporate events, weddings, and social events.)
- Implemented new pricing guide to remain competitive in Raleigh, NC market
- Established new partnerships and vendors to improve client experience
- Assisted in recruiting, hiring and training of team members.
- Cultivated and strengthened lasting client relationships through sales and dynamic communication skills.
- Cold called 30-40 leads monthly to convert into sales. (Increased sales by 25%)
- Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients.
- Enhanced profitability by developing and streamlining pipelines utilizing marketing and sales strategies.
Sales and Event Manager
The Hall and Gardens at Landmark
GARNER, NC
11.2019 - 01.2021
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits in wedding industry.
- Achieved sales goals and service targets by cultivating and securing new customer and vendor relationships.
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Identified opportunities and cultivated new business through 10-15 new cold calls per week.
- Monitored sales team performance, analyzed sales data and reported information to office manager and venue owners.
- Coordinated staff sales meetings to discuss strategies, best practices and process improvements to help increase revenue
- Executed 20+ Weddings, Corporate and Social Events annually.
- Hired, cross-trained, and evaluated staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
Youth / Senior Youth Director
KRAFT FAMILY YMCA, APEX
, NC
04.2008 - 05.2019
- Directly supervised four full time youth directors and served as their support and leadership.
- Collaborated with each youth director on their professional growth and development using 30/60/90 training program.
- Designed strategies to grow our youth department and youth programs in our service area and acquired two new Wake County Schools and charter school to service during tenure.
- Created strong partnerships with key stakeholders and Principals in Wake County
- Kept accurate records on participants' activity attendance, disciplinary actions and medication usage to improve camper documentation.
- Planned and conducted community activities such as food drives, summer programs, and adult fitness programs.
- Trained staff members on conducting events, following safety procedures, and parent communication.
Senior Membership Engagement Director
Downtown Durham YMCA
Durham, NC
01.2016 - 09.2016
- Provided professional high-quality communication and administration to YMCA Members by building relationships.
- Identified, hired and trained highly qualified staff by teaching best practices, procedures and sales strategies to gain and maintain memberships.
- Reduced in house expenses by $2,000+ effectively negotiating contractor prices, terms and service agreements for facility.
- Developed innovative marketing campaigns to increase member engagement within our target demographic and drive brand exposure.
- Handled 10+ calls per day to address customer account inquiries and concerns
- Supervised 20+ staff and organized staff trainings, onboarding, and ensured certifications were current
- Increased branch memberships by 10% and maintained membership levels.
Education
Bachelor of Business Administration -
Shaw University
2022
Certified Wedding and Event Planner -
The Bridal Society
Atlanta, GA2017
Skills
- Employee Motivation and Performance
- Organizational Development
- New Hire Onboarding
- Verbal and Written Communication
- Administrative and Office Support
- Proficiency in Microsoft Office and G Suite
- Excellent Attention to Detail
- Project Management
Timeline
Sales and Events Manager
Paramount Event Venue
01.2021 - 07.2021
Sales and Event Manager
The Hall and Gardens at Landmark
11.2019 - 01.2021
Business Owner
Classiq Company Events
10.2017 - Current
Senior Membership Engagement Director
Downtown Durham YMCA
01.2016 - 09.2016
Youth / Senior Youth Director
KRAFT FAMILY YMCA, APEX
04.2008 - 05.2019
Bachelor of Business Administration -
Shaw University
Certified Wedding and Event Planner -
The Bridal Society
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