Nadi Epina
San Francisco,CA
Summary
Results-driven Product Manager with 7+ years in developing SaaS, fintech, and telecom solutions across global markets. Expertise in user behavior analysis, conversion optimization, and product-market fit strategies, resulting in a 30% increase in organic traffic and enhanced user experiences. Committed to delivering intuitive, meaningful products through a blend of research, design, and collaboration.
Overview
9
9
years of professional experience
Work History
Product Manager
Embily
01.2021 - Current
- Accelerated hypothesis validation by conducting 4,000+ user interviews and usability tests.
- Increased organic traffic by 30%+ through effective SEO and content strategy implementation.
- Ensured successful international product launches with cross-functional teams of 15+ members.
- Improved registration conversion by 25% through UX-optimized landing page design.
- Utilized UX/UI methodologies to enhance product positioning and overall user experience.
Marketing, Product Manager
Effebot (Unicorn)
01.2017 - 01.2021
- Achieved nationwide standard for voice automation in banking systems.
- Reduced customer acquisition costs by 90% through optimized funnels and CTAs.
- Increased average contract value to $3,100 via onboarding and UX improvements.
- Expanded customer base threefold through successful market entries in Europe and USA.
- Trained over 50 sales representatives, creating effective scripts and playbooks.
- Developed product roadmaps aligning with business objectives and market trends.
Education
Bachelor of Science - Accounting And Finance
Perm State National Research University
01.2014
UX/UI Design Boot Camp - undefined
UC Berkeley
01.2024
Global Leadership Program (GLO) - undefined
UC Berkeley
01.2021
Skills
- Design & Prototyping: Figma, Sketch, Adobe XD, Illustrator, Photoshop
- User Research: Interviews, Usability Testing, A/B Testing, Funnel Analysis, Customer Development
- Product Management: Roadmaps, API design, documentation, hypothesis testing
- Marketing & Growth: SEO, Content Strategy, International Go-to-Market, Sales Enablement
- Frontend Awareness: HTML, CSS, JavaScript, GitHub (for collaboration with devs)
- AI: Claude, Notion AI, Figma AI, Jira AI, Midjourne, Nano Banana
Timeline
Product Manager
Embily
01.2021 - Current
Marketing, Product Manager
Effebot (Unicorn)
01.2017 - 01.2021
UX/UI Design Boot Camp - undefined
UC Berkeley
Global Leadership Program (GLO) - undefined
UC Berkeley
Bachelor of Science - Accounting And Finance
Perm State National Research University