Naien Wu
San Francisco, CA,CA
Summary
Results-driven management professional with several years of experience in operations, production management, organizational development and team building within diverse industries. Highly adept in planning, coordinating and executing successful production strategies.
Overview
9
9
years of professional experience
Work History
Operations Manager
LA Weekly Asia
Los Angeles, CA
12.2021 - Current
- Managed digital content operations, optimizing SEO strategy to increase website traffic from 100K to 200K monthly visits.
- Oversaw multi-platform growth, boosting social media following by 20K–30K annually.
- Led multiple advertising accounts, optimizing engagement rates and revenue impact.
- Collaborated cross-functionally on business operations, sales transactions, and data analysis.
Marketing & Public Relations Manger
Icon Biotechnology
Hsinchu, Taiwan
04.2021 - 02.2023
- Led major annual marketing campaigns, including Singles' Day (11.11), Mother's Day, and Valentine's Day, successfully generating over $600K USD (NT$20M) in additional revenue.
- Wrote press releases, media stories, and research reports, effectively pitching ideas to top-tier media outlets to maximize brand exposure.
- Established and maintained strong relationships with key media representatives across major news outlets, ensuring continuous press coverage and positive brand visibility.
- Designed and implemented effective communication plans to support Marketing & PR campaigns, driving organic traffic to the company's website and increasing overall engagement.
Senior Marketing & Communications Manager
Paktor (M17 Entertainment)
Taipei, TW
09.2015 - 12.2019
- Spearheaded marketing strategies, increasing active users by 300% and revenue by 500%.
- Managed B2B partnerships and optimized customer experience through data-driven strategies.
- Executed high-impact campaigns, securing 20K+ organic app installs per month.
- Led PR events, industry exhibitions, and business engagement programs.
Education
Bachelor of Arts - Fashion Design
Fu Jen Catholic University
Taiwan06-2011
Skills
- Business Operations
- Marketing Strategy & Brand Growth
- Customer Engagement and Account Management
- Digital & Social Media Growth
- Data Analysis & Performance Optimization
- Cross-Functional Team Collaboration
Timeline
Operations Manager
LA Weekly Asia
12.2021 - Current
Marketing & Public Relations Manger
Icon Biotechnology
04.2021 - 02.2023
Senior Marketing & Communications Manager
Paktor (M17 Entertainment)
09.2015 - 12.2019
Bachelor of Arts - Fashion Design
Fu Jen Catholic University
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