Nanci Taplett

• Lead company-wide content strategy across web, product, internal, and customer-facing channels
• Write and edit product documentation, customer communications, web content, and training materials
• Translate complex scientific and technical concepts into clear, accessible content
• Partner with product, engineering, and leadership teams to ensure accuracy and clarity
• Establish content standards, messaging consistency, and editorial processes across the organization
• Build structured content systems that improve usability and reduce duplication

• Created and edited content for web, blogs, newsletters, marketing campaigns, and presentations
• Led major website rewrite and consolidation, increasing organic traffic by 46%
• Developed strategic content plans that increased blog traffic by 52%
• Ensured consistency of voice, brand, and technical accuracy across all content

• Wrote product marketing content, technical collateral, and campaign materials
• Supported launches of 11 products with clear, user-focused messaging
• Improved conversion rates by 22% through optimized content and messaging
• Partnered with product teams to translate technical features into customer benefits

• Wrote press releases, articles, executive communications, and product messaging
• Developed customer stories and technical narratives for market audiences
• Managed editorial content and communications across multiple channels

• Led content creation for product marketing, web, presentations, and campaigns
• Wrote executive messaging, product content, and customer-facing materials
• Partnered with leadership and product teams to shape messaging and positioning

In Progress