Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nancy Byrne

Hingham,MA

Summary

Senior marketing and communications leader with 30 years of experience guiding brand evolution across diverse organizations, from emerging start-ups to established global brands. Demonstrated success in building international partnerships and delivering integrated marketing programs that strengthen market presence and fuel business growth. Brings broad marcom expertise across advertising, events, digital marketing, social media, PR, media relations, and content development, paired with a balanced creative and analytical approach to marketing operations and demand generation. Widely recognized for modernizing legacy systems and building scalable, results-driven marketing infrastructures.

Overview

35
35
years of professional experience

Work History

VP Marketing, Executive Team

Keypoint Intelligence
Massachusetts
12.2022 - 07.2026
  • Developed global marketing communications strategy to enhance brand engagement for market research and consulting firm.
  • Advanced brand awareness and demand generation through integrated campaigns across media channels.
  • Maintained consistency in global brand identity messaging across diverse platforms.
  • Cultivated relationships with key stakeholders through strategic partnerships for paid and earned programs.
  • Designed data-driven marketing campaigns, including a new website, measuring success via HubSpot.

Global Head of Communications

AMCS Group
Boston, MA
01.2022 - 12.2022
  • Established and led inaugural global corporate communications function at AMCS Group, positioning company as industry leader.
  • Developed and executed comprehensive global communications strategy to drive brand awareness and generate new leads.
  • Managed corporate communications across PR, analyst relations, media relations, advertising, sponsorships, speaking engagements, customer stories, and social media.
  • Built relationships with stakeholders including journalists, industry analysts, investors, and officials for positive media representation.

Director of Marketing, North America

AMCS Group
Boston, MA
09.2016 - 01.2022
  • Managed marketing and communications across North America, leading a team focused on demand generation.
  • Executed integrated marketing strategies that supported sales initiatives, consistently generating qualified leads.
  • Aligned demand generation efforts with corporate marketing for product content and branding consistency.
  • Oversaw integration of North America acquisitions into overall marketing strategy, ensuring seamless alignment.
  • Increased brand awareness through targeted field marketing initiatives throughout the region.
  • Sourced impactful articles and customer stories to elevate brand positioning within the industry.

Marketing and Communications Executive

Consulting
Hingham, MA
10.2013 - 12.2016
  • Launched comprehensive marketing and communication programs, encompassing social media, content development, advertising (print/digital), email, and media relations.
  • Secured media placements in top publications on Forbes.com and live on Fox 5 San Diego.
  • Consulted for early-stage startups and SMBs from launch to growth, providing full-service B2C and B2B marketing and communications strategies.

Director Corporate Communications

Lavastorm Analytics
Boston, MA
11.2012 - 06.2013
  • Oversaw global communications, managing PR media relations and engagement with executives, employees, and partners.
  • Led successful branding and rebranding initiatives that repositioned Lavastorm in big data and analytics sector.
  • Collaborated with partners and customers to develop key case studies and testimonials for enhanced messaging.
  • Integrated impactful case studies into existing communication plans to strengthen brand narrative.

Senior Marketing and Communications Manager

Lavastorm Analytics
Boston, MA
10.2011 - 11.2012
  • Managed Lavastorm's PR and AR programs, coordinating agency efforts for consistent outbound announcements and media interviews.
  • Developed integrated marketing and communication initiatives, including advertising, online promotions, email campaigns, social media, and trade shows.
  • Established and expanded an analytics LinkedIn group from zero to nearly 6,000 members, increasing website traffic.
  • Oversaw daily operations of PR and AR programs, ensuring robust thought leadership coverage and effective agency management.

Marketing Manager

Lavastorm Analytics
Boston, MA
02.2011 - 09.2011
  • Launched Lavastorm Desktop, a new business model targeting analytic users, which evolved into a key part of the go-to-market strategy.
  • Created Inside Sales Hub with two team members, enhancing collaboration and streamlining sales processes.
  • Conducted market research to define desktop targets and expand segment outreach: healthcare, financial, insurance, utilities and retail.
  • Built database marketing capabilities, segmented targets, and implemented marketing programs, tracking results to optimize outreach.
  • Generated and obtained content for web, email, advertising, case studies, social media, sales tools and ongoing communication efforts.
  • Created the Inside Sales Hub, along with two other team members - Inside Sales Manager and Sales Engineer.
  • Managed daily PR activities and adjusted messaging for the desktop product.

Marketing Programs Manager

PeerApp
Boston, MA
12.2007 - 01.2009
  • Created, project managed and tracked global marketing programs: direct mail, email, webinar, events and telemarketing.
  • Identified and negotiated regional events, sponsorships, and advertising opportunities to enhance brand visibility.
  • Monitored web trends, Google Analytics, and campaign results to inform strategy and optimize marketing effectiveness.
  • Performed ongoing market research and demographic profiling and utilized data for targeting efforts.
  • Managed salesforce.com, customized platform features, provided training, and developed sales tools to improve overall processes.

Direct Marketing Manager

Clean Harbors
Norwell, MA
05.2006 - 12.2007
  • Implemented direct marketing processes (campaign briefs, schedules, scripts, training, budget, tracking, ROI models) to streamline campaign execution.
  • Defined audience and segmented direct marketing lists and project managed all list hygiene and campaign execution.
  • Collaborated with marketing team and business lines to develop compelling messaging, offers, promotional codes, and creative pieces, enhancing campaign effectiveness.
  • Managed high-volume targeted direct marketing campaigns in North America, tailoring messaging to specific industries to improve audience engagement.
  • Rolled out programs with sales teams and reported on overall results and effectiveness.

Marketing Database Project Manager

HP (Hewlett Packard)
Littleton, MA
02.2005 - 04.2006
  • Developed and led database marketing initiatives, focusing on data quality improvements for internal clients.
  • Suggested targeted campaigns aimed at increasing response rates and refining data collection strategies.
  • Oversaw monitoring of customer data quality, recommending process enhancements for better targeting.
  • Worked with SAS analysts and response teams to evaluate effectiveness and conduct gap analyses.
  • Engaged with marketing project managers to promote behaviors that support successful campaigns.

Direct Marketing/Marcom Manager

iBasis
Burlington, MA
11.1999 - 10.2001

Senior Marketing Data Account Executive

Hill Holliday
Framingham, Massachusetts
05.1998 - 10.1999

Marketing Associate

Internet Business Advantages
Burlington, MA
02.1997 - 01.1998

Marketing Specialist/RF Engineering Coord.

Nextel Communications
Lexington, MA
08.1994 - 01.1997
  • Add

Meeting Planning/Office Coordinator

Meeting Management Resources
Boston, MA
07.1991 - 02.1993

Education

Associate's Degree -

Cape Cod Community College
West Barnstable, MA

Some College (No Degree) - Meeting Management Certificate

Bentley University
Waltham, MA

Skills

  • Brand Management
  • Marketing Strategy
  • Multi-Channel Campaigns
  • Digital Marketing
  • Advertising strategy
  • Demand Generation
  • Event Management
  • Content Strategy
  • Social Media
  • Website Management
  • CRM Management
  • Global Communications
  • PR & Media Relations
  • Partner Management

Timeline

VP Marketing, Executive Team

Keypoint Intelligence
12.2022 - 07.2026

Global Head of Communications

AMCS Group
01.2022 - 12.2022

Director of Marketing, North America

AMCS Group
09.2016 - 01.2022

Marketing and Communications Executive

Consulting
10.2013 - 12.2016

Director Corporate Communications

Lavastorm Analytics
11.2012 - 06.2013

Senior Marketing and Communications Manager

Lavastorm Analytics
10.2011 - 11.2012

Marketing Manager

Lavastorm Analytics
02.2011 - 09.2011

Marketing Programs Manager

PeerApp
12.2007 - 01.2009

Direct Marketing Manager

Clean Harbors
05.2006 - 12.2007

Marketing Database Project Manager

HP (Hewlett Packard)
02.2005 - 04.2006

Direct Marketing/Marcom Manager

iBasis
11.1999 - 10.2001

Senior Marketing Data Account Executive

Hill Holliday
05.1998 - 10.1999

Marketing Associate

Internet Business Advantages
02.1997 - 01.1998

Marketing Specialist/RF Engineering Coord.

Nextel Communications
08.1994 - 01.1997

Meeting Planning/Office Coordinator

Meeting Management Resources
07.1991 - 02.1993

Associate's Degree -

Cape Cod Community College

Some College (No Degree) - Meeting Management Certificate

Bentley University

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Nancy Byrne