Natachia Laurendine
Frisco,TX
Summary
Award-winning multimedia designer and creative consultant with experience developing brand identities, motion graphics, packaging, campaigns, and presentation design across healthcare, tourism, and consumer brands. Partners with cross-functional teams from concept through final production, using Figma, Adobe Creative Suite, PowerPoint, and Keynote to deliver polished assets and consistent visual storytelling.
Overview
36
36
years of professional experience
Work History
Creative Consultant
Blankenship Change Consulting
Dallas, TX
01.2021 - 09.2026
- Guided startups, agencies, and established brands in creating and revitalizing visual identities across digital, print, presentation, and motion channels to enhance brand recognition.
- Created multimedia campaigns, packaging, websites, and social media content to improve brand visibility, support audience engagement, and deliver cohesive cross-channel experiences.
- Produced motion graphics and explainer videos that increased client reach and engagement by 20%+.
- Oversaw projects from concept development and storyboarding through presentation deck layout and final production, ensuring clarity in brand hierarchy and visual storytelling.
- Formatted high-impact presentation decks and executive proposals in PowerPoint and Keynote while keeping brand standards and visual quality consistent across all slides.
Multimedia Designer
ARGO
Richardson, TX
01.2016 - 01.2021
- Spearheaded development of corporate branding guidelines, infographics, video, and multimedia assets, unifying brand presence across internal, digital, and global communications.
- Designed and animated award-winning explainer videos, simplifying complex technical services for diverse audiences.
- Created social media graphics, motion content, and interactive multimedia that elevated digital engagement for B2B and B2C audiences across multiple platforms.
- Partnered with executives, marketers, and developers to ensure design aligned with business goals and user experience.
- Delivered high-impact visuals under tight deadlines as a recognized creative resource, maintaining quality standards.
Graphic Designer II
Blue Cross Blue Shield
01.2001 - 01.2016
- Created award-winning marketing visuals that strengthened trust and recognition among millions of members.
- Designed multi-channel healthcare campaigns (advertising, digital, internal communications) enhancing patient education and driving employee engagement.
- Produced infographics, brochures, and digital content improving patient communication and achieving a 15% increase in engagement metrics.
- Collaborated with cross-functional teams and vendors to execute large-scale campaigns across multiple states, ensuring messaging and design consistency.
- Recognized with multiple GDUSA, ADDY, and Healthcare Advertising Awards for creativity and effectiveness.
Art Director & Senior Designer
Earlier Roles
New Orleans, Louisiana
12.1990 - 07.2001
- Directed creative projects for agencies and national brands, specializing in brand identity, packaging, advertising campaigns, and promotional materials. Highlights include:
- Sazerac Liquor Developed packaging and brand visuals for high-profile product launches.
- GM+ Advertising Led development of integrated campaigns and brand visuals for regional and national clients.
- Casino Magic Designed advertising and promotional collateral to drive tourism and hospitality engagement.
- Collaborated with clients in healthcare, education, and entertainment, delivering creative solutions that increased brand visibility and market impact.
Product Demonstrator
Club Demonstrator Services
The Colony, TX
09.2026 - Current
- Supported warehouse members by demonstrating products at Club Demonstrator Services events.
- Prepared sample stations in line with food safety and sanitation guidelines.
- Explained product features and ingredients clearly to shoppers.
- Set up and stocked demonstration carts and display materials.
Education
Bachelor of Fine Arts - Graphic Design
University of New Orleans
Skills
- User experience design
- Brand identity
- Creative direction
- Content strategy
- Presentation design
- Social media content
Personal Information
Title: Multimedia Designer | Motion Graphics | Visual Storytelling
AWARDS & RECOGNITION
2020 American Graphic Design Award (Motion Graphics ARGO Connects Explainer Video) | Multiple Graphic Design USA Awards (healthcare marketing, motion graphics, branding) | ADDY Awards, Healthcare Advertising Awards, Packaging Industry Honors
Timeline
Product Demonstrator
Club Demonstrator Services
09.2026 - Current
Creative Consultant
Blankenship Change Consulting
01.2021 - 09.2026
Multimedia Designer
ARGO
01.2016 - 01.2021
Graphic Designer II
Blue Cross Blue Shield
01.2001 - 01.2016
Art Director & Senior Designer
Earlier Roles
12.1990 - 07.2001
Bachelor of Fine Arts - Graphic Design
University of New Orleans