Summary
Overview
Work History
Education
Skills
Certification
Timeline
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MATTHEW GONZALEZ

Brooklyn,NY

Summary

I bring a unique blend of experience in corporate sponsorship strategy, business analytics, and project management. Armed with a Master's Degree in sports management, I've had the opportunity to oversee the day-to-day operations of partnerships, with a specific focus on Hublot and Aimé Leon Dore. I'm looking to leverage my comprehensive skill set to make a significant impact and drive exceptional results.

Overview

3
3
years of professional experience
1
1
Certification

Work History

People + Culture Assistant

Wieden + Kennedy NY
Manhattan, NY
09.2022 - Current
  • Manage the TEMP process for 60+ employees.
  • Processed onboarding paperwork for 30+ Full time hires, rehires, and transfers.
  • Gained valuable exposure to Workday, effectively navigating the platform to perform essential tasks and streamline HR processes with efficiency and accuracy.
  • Crafted visually captivating and impactful PowerPoint presentations to effectively communicate complex ideas with clarity and professionalism.
  • Successfully managed and coordinated the relocation process for employees(Internationally & domestically), demonstrating expertise in logistical planning.

Marketing Assistant

Innerdrive Marketing
Bronx, NY
06.2022 - 12.2022
  • Orchestrated and managed key partnership marketing initiatives, fostering collaborative relationships with Hublot, Aimé Leon Dore, and NYC small businesse's ensuring successful campaigns.
  • Conducted comprehensive research on current events, skillfully collecting and information to prepare highly informative and tailored documents for clients. (Sean Johnson; USMNT).
  • Created new images, marketing copy and graphics to support successful marketing efforts.
  • Revised and maintained master calendar to coordinate meetings across multiple time zones.
  • Oversaw event logistics, venue scheduling and accommodations.

Capstone Intern

Octagon
Brooklyn, NY
07.2021 - 08.2021
  • Developed a high- level creative campaign to support the investment that includes consumer insights/ sponsorship strategy.
  • Translated consumer insights into meaningful, on-brand creative copy solutions.
  • Presented data management updates during customer and company meetings.
  • Brainstormed creative methods to relate content to target demographics.

Education

Masters of Sport Management -

St. John’s University
Queens
05.2023

Bachelor of Business Administration -

College of Mount Saint Vincent
01.2022

Skills

  • Partnership Account Management
  • Sponsorship Development
  • Organizational Skills
  • Microsoft Office
  • Time Management
  • Team Collaboration

Certification

  • Photography / Sketching
  • Passionate reader of marketing literature, consistently staying abreast of the latest industry trends, innovative strategies, and consumer behavior insights to consistently enhance marketing knowledge and drive impactful campaigns.

Timeline

People + Culture Assistant

Wieden + Kennedy NY
09.2022 - Current

Marketing Assistant

Innerdrive Marketing
06.2022 - 12.2022

Capstone Intern

Octagon
07.2021 - 08.2021

Masters of Sport Management -

St. John’s University

Bachelor of Business Administration -

College of Mount Saint Vincent

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MATTHEW GONZALEZ