Natalia Ibanez
Hallandale,FL
Summary
Dedicated and focused Research Director offering 7 years of experience and advanced skills in developing and delivering high-quality presentations and proposals. Team-oriented leader successful at collaborating with both technical and non-technical team members to achieve program objectives.
Overview
17
17
years of professional experience
Work History
Research Director
WSVN Channel 7 News
2019.01 - Current
- Directly report to CEO, COO, and Sales Team regarding detailed market research insights including audience composition and changing market trends for programming and sports
- Translate qualitative and quantitative research data into insights used to create client proposals which align with client criteria and goals to ensure success
- Lead in all aspects of client proposal creations from using market research to create targeted, creative, visually enticing presentations to analyzing performance post-buys to create story-driven reports
- Use research tools to find new areas of opportunity for new and existing clients to maximize their message and deliver the most awareness and viewership out of their campaign
- Provided excellent customer service and develop long lasting relationships with clients
Channel – Ad Sales Planner
A&E History
2016.05 - 2019.01
- Responsible for the preparation of sales proposals to be presented to clients
- Used Kantar Research Tools to find audience composition and affinity to align with client goals
- Lead the sales team and creative services to ensure the client's vision and message met in the completion of a project
- Implemented and planned creative strategies and campaigns and marketing initiatives to meet sales goals and budgets.
Ad Sales Operations Coordinator
Discovery Channel Communications
2008.06 - 2016.05
- Responsible for entering and maintaining orders into the traffic system
- Conducted massaging of logs to maximize inventory for added revenue
- Responsible for compliance of commercial air time regulatory laws
- Trained team members in proper data entry and contract execution within available electronic tools and platforms, demonstrating streamlined sales practices.
National Sales Assistant
WTTA Channel
2006.12 - 2008.06
- Reviewed, processed, and sent out make-good offers to clients
- Responsible for booking local and national orders into the traffic system
- Reported on sales figures as needed for managers and corporate on a daily basis
Education
Bachelor of Arts & Sciences - Telecommunications Broadcast News
University of South Florida
Tampa06.2007
Skills
- Proficient in
- Excel, PowerPoint, Word, Nielsen Toolbox, Strata, Wide Orbit, and OSI
- Market Research
- Project Management
- Qualitative Research
- Quantitative Research
- Data Analysis
Timeline
Research Director
WSVN Channel 7 News
2019.01 - Current
Channel – Ad Sales Planner
A&E History
2016.05 - 2019.01
Ad Sales Operations Coordinator
Discovery Channel Communications
2008.06 - 2016.05
National Sales Assistant
WTTA Channel
2006.12 - 2008.06
Bachelor of Arts & Sciences - Telecommunications Broadcast News
University of South Florida
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