Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Natalie Falls

Henrico,VA

Summary

Highly accomplished leader in healthcare operations and project management. Expert in leveraging data-driven decision-making to optimize operational efficiencies and elevate the customer experience. A dedicated mentor and communicator committed to high-integrity leadership, cross-functional teamwork, and precise execution of solutions for complex problems.

Focused Project Manager adept at planning, directing and maintaining continuous operations in various departments. Applies a creative and analytical approach to operations for continuous process improvement.

Overview

20
20
years of professional experience

Work History

Office & Project Manager

Virginia Women’s Center
05.2022 - Current
  • Strategic Project Management: Serving as Lead Project Manager for the construction of the practice’s new office building (45,000 sq. ft. facility). Facilitate high-level building meetings to approve change orders, manage timelines, and authorize architectural modifications.
  • Budgeting & Procurement: Researching and negotiating pricing with vendors for all capital equipment and office inventory; tracking all expenditures to ensure strict adherence to project budgets.
  • Logistics & Operations: Developing and executing comprehensive transition plans for 50+ staff members and external movers to ensure a seamless, safe relocation and opening.
  • Operational Leadership: Directing daily operations for large clinical staff while prioritizing project goals, such as contract negotiations, invoice approval, and service agreement management.
  • Established effective communication among team members for enhanced collaboration and successful project completion.
  • Monitored project performance to identify areas of improvement and make adjustments.

Office & Subspecialty Services Manager

Virginia Women’s Center
11.2020 - 05.2022
  • Departmental Oversight: Managed the West End clinical office and subspecialty of Uro-Gynecology Department staff, overseeing roughly 45 personnel.
  • Personnel Management: Directed staffing schedules, timecard approvals, and professional development/training timelines.
  • Change Management: Acted as the primary liaison between physicians and staff to implement new clinical workflows and practice-wide policy updates.
  • Mentored junior employees, fostering a positive team dynamic that encouraged knowledge sharing and skill development.
  • Coordinated cross-departmental efforts to address complex customer issues, facilitating better communication and collaboration between teams.
  • Streamlined scheduling procedures, optimizing technician deployment to maximize productivity and minimize client wait times.
  • Resolved customer complaints in professional and timely manner.

Imaging Services Manager

Virginia Women’s Center
01.2015 - 11.2020
  • Service Line Expansion: Successfully scaled three specialized imaging services (Mammography, Ultrasound, and DEXA) across five locations.
  • Systems Integration: Led the transition of critical electronic health records (EHR) and imaging platforms, including the migration from Centricity to Athena, alongside Penrad and Trice integration.
  • Capital Acquisition: Orchestrated the research and negotiation of long-term equipment contracts for ultrasound and mammography technology exceeding $3-5 million in value.
  • Compliance & Quality: Maintained 100% compliance with MQSA, FDA, AIUM, and state regulatory standards.
  • Data Analysis: Created all scheduling templates and routinely analyzed patient volume data to optimize resource allocation and maximize facility access.

Education

Bachelor of Arts - English, Journalism, Biology

Randolph-Macon College
Ashland, VA

Master of Business Administration - Data Analytics, Financial Accounting, Business Economics, Informatics

Longwood University
Farmville, VA
05-2026

Skills

  • Strategic & Operational: Data Literacy & Analysis, Strategic Budgeting, Change Management, Vendor Relations & Negotiation, Regulatory Compliance, Interpersonal Leadership
  • Software & Systems: Microsoft Office Suite (Advanced Excel), Salesforce & Athenahealth, Penrad, Viewpoint & Sectra, Multiple Vendor Software, EHR Migration & Integration, Project Management Software, Paycom
  • Project planning and development
  • Business analysis
  • Logistics management
  • Contract management
  • Cross-functional collaboration
  • Data analysis
  • Productivity improvement
  • Conflict management
  • Project recovery
  • Performance improvements

Accomplishments

  • Completed the Autumn Creek Project on time and under budget.
  • Designed and launched the new service line of diagnostic mammography, resulting in a 75% revenue increase for the company since its rollout in 2016.
  • Supervised teams of 40-50 staff members since 2015.
  • Achieved greater customer satisfaction by completing integration of our new EHR and clinical applications to improve delivery of customer results and manage expectations through more clear communication.

Timeline

Office & Project Manager

Virginia Women’s Center
05.2022 - Current

Office & Subspecialty Services Manager

Virginia Women’s Center
11.2020 - 05.2022

Imaging Services Manager

Virginia Women’s Center
01.2015 - 11.2020

Master of Business Administration - Data Analytics, Financial Accounting, Business Economics, Informatics

Longwood University

Bachelor of Arts - English, Journalism, Biology

Randolph-Macon College
Natalie Falls