NATALIE JOSEF
Summary
Experienced writer with a passion for storytelling, adept at crafting compelling narratives that resonate with audiences. Proven ability to connect products and services to real-life experiences, enhancing customer engagement and brand loyalty. Skilled in creating content that drives sales and fosters meaningful connections between companies and consumers.
Overview
2027
2027
years of professional experience
Work History
Senior Marketing Manager
Surgical Review Corporation
2024 - Current
- Develop audience-focused messaging and content for surgeons, healthcare facilities, and hospital executives worldwide
- Developed comprehensive marketing strategies for surgical accreditation programs, aligning initiatives with organizational goals
- Manage digital marketing campaigns across various platforms and channels
- Wrote and edited marketing materials, campaigns, email communications, and creative content across channels to enhance brand visibility
- Guide creative projects and collaborate with subject-matter experts and stakeholders to ensure clear, consistent messaging
- Collaborate with sales teams and account managers to develop effective lead generation programs and tactics
- Designed customer segmentation models to target specific audiences with tailored messaging
- Conducted competitive analysis to identify growth opportunities in the sector, informing strategic marketing decisions
- Managed a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives
Freelance Content Writer & Manager
Self Employed
2010 - 2025
- Developed and managed content strategies, editorial programs, and campaigns to drive engagement for clients in technology, e-commerce, robotics, automotive, and professional services
- Translated complex products and technical concepts into clear, engaging content tailored for specific audiences
- Researched industry trends to produce engaging content that resonates with diverse audiences
- Created blog posts that enhanced site visibility and increased reader engagement
- Collaborated with clients to define content needs and preferences, enhancing targeted communication
- Applied strong writing, editing, and proofreading skills to deliver high-quality content consistently
Lead Marketing Copywriter
Extensiv
2022 - 2022
- Developed B2B thought leadership editorial content and marketing copy that positioned SaaS company as an authority in 3PL supply chain and eCommerce sectors
- Created engaging content that established credibility with entrepreneurs and decision-makers, enhancing brand trust and industry perception
- Collaborated with subject-matter experts and marketing teams to create audience-focused content across multiple channels
- Researched industry trends to inform copywriting strategies and enhance messaging effectiveness
- Conducted audience research to inform messaging strategies, ensuring alignment with target user needs and preferences
Lead Technical Writer
Shop-Ware
2018 - 2018
- Developed comprehensive documentation for software features and updates, enhancing user understanding of an enterprise SaaS platform
- Collaborated with product and engineering teams to ensure accuracy and consistency in documentation
- Created user manuals and online help content, improving user experience and accessibility for end-users
- Translated technical information into clear, accessible documentation for automotive repair businesses
- Produced how-to guides and instruction manuals, facilitating efficient material usage and understanding
- Gathered product specifications from engineering teams to enhance documentation quality
Content Writer
RepairPal
2009 - 2011
- Crafted compelling copy and maintained website for a SaaS car repair startup
- Researched automotive topics to produce engaging content
- Developed SEO-friendly material to boost online visibility and rankings
- Engaged readers via comments and social media interactions
- Investigated industry trends for relevant informative content
- Wrote high-quality SEO content based on editor-identified keyword gaps
- Collaborated with mechanics and subject matter experts
Education
BA - English
James Madison University
Harrisonburg, VASkills
- Content strategy and marketing
- Audience segmentation and engagement
- Customer journey mapping
- Digital marketing analytics
- Data analysis and market research
- Brand messaging development
- Team leadership and collaboration
- Content creation and grammar expertise
- HubSpot and WordPress proficiency
- Adobe Creative Suite and Canva skills
Accomplishments
- Winner of the 2022 Supply Chain Brief MVP Blog Award: Five Immediate Impacts of the Ocean Shipping Reform Act of 2022
Timeline
Senior Marketing Manager
Surgical Review Corporation
2024 - Current
Freelance Content Writer & Manager
Self Employed
2010 - 2025
Lead Marketing Copywriter
Extensiv
2022 - 2022
Lead Technical Writer
Shop-Ware
2018 - 2018
Content Writer
RepairPal
2009 - 2011
BA - English
James Madison University