Natalie O'Hayon

• Directed commercial strategy and business development initiatives across a territory generating approximately $55M-$75M annual revenue.
• Led a commercial organization consisting of 12 direct reports and 8 indirect reports across 52 states and territories.
• Ensured revenue growth, expanded strategic accounts, and optimized commercial performance through accurate forecasting.
• Managed an annual operating budget of $13M and influenced investment decisions supporting growth priorities.
• Increased regional revenue by 10%, generating approximately $75M in annual sales.
• Secured enterprise contracts totaling $50M with major health systems and institutional healthcare providers.
• Built strategic relationships with executive stakeholders, including C-suite leaders, pharmacy executives, and clinical decision-makers.
• Cultivated strategic relationships with executive stakeholders, including C-suite leaders and pharmacy executives, to drive business opportunities.
• Improved forecast accuracy from 0% to 89% through disciplined pipeline management and commercial analytics.
• Managed capital equipment opportunities valued between $55M and $75M using consultative and value-based selling methodologies to align solutions with client needs.

· Led strategic market intelligence initiatives supporting a global business valued at approximately $130M.

· Influenced commercial strategy and investment decisions by analyzing customer insights, competitive intelligence, and market opportunities.

· Developed market-sizing analyses that identified growth opportunities worth $45M-$65M in potential revenue.

· Developed market-sizing analyses identifying growth opportunities of $45M-$65M in potential revenue.

· Delivered executive recommendations that guided product commercialization, portfolio strategy, and market prioritization.

· Partnered with business unit leadership, product management, and regional commercial teams to support strategic planning and growth initiatives.

· Identified strategic growth opportunities expected to generate $25M in incremental revenue.

Key Achievements

· Generated approximately $300M in new business revenue, contributing to 59% year-over-year growth.

· Developed and executed national growth strategies, enhancing market share across retail pharmacy, long-term care, institutional healthcare, and government sectors.

· Negotiated strategic partnerships with healthcare organizations and government agencies resulting in $200M in annual revenue.

· Led pricing and contracting strategies that increased profitability and market penetration while improving customer retention.

· Directed inside sales team of 15, driving retail pharmacy and long-term care growth initiatives.

· Collaborated with federal and provincial stakeholders to accelerate adoption of diagnostic technologies.

· Built a qualified pipeline exceeding $21M while improving close rates by 89%.

Commercial Scope

• Owned national institutional healthcare growth strategy across acute care, long-term care, and home care sectors.
• Managed annual commercial budgets exceeding $30M.
• Led a team of 12 Diabetes Care Consultants supporting nationwide growth initiatives.

• Generated more than $7M in incremental revenue through strategic account planning and healthcare system partnerships.
• Established executive relationships with 8 major healthcare systems, securing enterprise agreements valued at approximately $5M.
• Developed national diabetes management initiatives impacting 32 hospitals and care facilities.
• Designed and implemented Salesforce opportunity management framework, boosting pipeline visibility and forecast reliability.
• Collaborated with sales, marketing, clinical, and operational functions to strengthen integrated business planning.

• Developed national distributor strategy across alternate site care, including pharmacy, home care, EMS, and institutional healthcare markets.
• Managed distributor relationships to drive $120M-$150M in annual sales.
• Oversaw strategic pricing decisions, contract negotiations, and profitability management to enhance financial performance.
• Managed RFP responses, commercial negotiations, rebate structures, and partnership programs.
• Key Achievements
• Generated approximately $50M in incremental revenue through distributor partnerships and market expansion initiatives.
• Negotiated national agreements with top healthcare distributors and pharmacy organizations to expand market reach.
• Led multiple national healthcare campaigns aligned with Ministry of Health initiatives and regulatory changes.

• Managed strategic accounts, driving revenue growth for Rexall, Shoppers Home Health Care, Shoppers Drug Mart, and Pharmacie Jean Coutu.
• Developed account growth strategies and contract proposals that aligned with national revenue objectives.
• Cultivated relationships with over 50 supplier partners to enhance collaboration and support sales initiatives.
• Collaborated closely with operations, distribution, finance, and customer care teams to maximize customer satisfaction and revenue growthowthowth.

• Accelerated adoption of advanced wound care solutions in Greater Toronto Area healthcare markets.
• Cultivated strategic partnerships with hospitals, community care organizations, clinicians, and distributors to enhance referral networks.
• Facilitated customer education programs and clinical workshops to increase product knowledge and drive usage.
• Collaborated with R&D teams to gather customer insights and support product initiatives.