NATALIE SUAREZ
Plano,TX
Summary
Sales executive with 25+ years building and scaling revenue organizations in the franchise automotive space. Proven track record of growing teams from the ground up, developing sales infrastructure, KPIs, and go-to-market strategies that drive exponential revenue growth. Equally comfortable at the dealer desk and the boardroom with deep credibility earned through hands-on F&I experience, national dealer group relationships, and a history of building programs and divisions that didn't exist before. Known for seeing market trends early, taking decisive action, and delivering results at scale.
Overview
23
23
years of professional experience
Work History
Director of National Sales
Acrisure Protection Group
Irvine, CA
02.2023 - Current
- Led national sales strategy across 300+ franchise dealership rooftops with a team of 30+ Regional Managers in multiple states directly analogous to the scale and structure this role requires.
- Built and manage a 30+ person Regional Manager team across 8+ states, providing strategic direction, field coaching, and performance accountability to drive consistent revenue growth.
- Oversee 191 Lithia Motors dealerships; one of the largest U.S. dealer groups serving as the primary executive relationship owner at the corporate and store level.
- Designed and implemented sales processes, performance dashboards, and KPI frameworks that aligned field execution with national revenue goals.
- Serve as executive liaison between corporate leadership (COO, EVP, President) and dealer group partners, translating strategy into field-level action.
- Conduct on-site dealership visits nationwide, building trusted relationships with GMs, F&I Directors, and dealer principals to drive product adoption and penetration.
- Leveraged data analysis and market insights to identify growth opportunities, improve product penetration, and increase profitability across diverse markets.
Vice President, Sales & Business Development
Royal Administration Services
Boston, MA
09.2018 - 02.2023
- Executive sales leader responsible for national expansion of F&I product portfolio into franchise dealer networks building the strategy, the team, and the infrastructure from the ground up.
- Spearheaded development and national launch of competitive F&I programs, expanding market presence across franchise dealer groups and growing revenue year-over-year.
- Recruited, trained, and led General Agents and sales representatives to build a high-performing national sales force selling directly into franchise dealerships.
- Secured partnerships with major national dealer groups as executive sponsor and front-line relationship builder closing high-value, multi-rooftop accounts.
- Directed pricing strategy, product distribution, and sales model across multiple channels, aligning with market demand and revenue targets.
- Co-created the 'Missed Opportunity Program' a proactive initiative that recovered lost revenue and increased service contract conversion rates.
- Led financial forecasting, budget management, and performance tracking ensuring revenue goals were consistently met or exceeded.
- Represented the company at national industry summits, managing the brand strategy, speaking engagements, and brand development.
National Business Development Director | NIADA CPO Program Director
Warrantech, An AmTrust Financial Company
Bedford, TX
01.2012 - 09.2018
- Transitioned from top retail F&I producer to national administrator building programs, teams, and partnerships that generated significant new revenue streams across the franchise and independent dealer space.
- Created and directed the NIADA Certified Pre-Owned (CPO) program from scratch; a program that remains active today, demonstrating the lasting impact of enterprise-level program development.
- Developed OEM F&I training programs and led over 100 agents nationwide, building a scalable sales and education infrastructure across the country.
- Led major RFPs and secured OEM partnerships with General Motors, Mazda, and Aston Martin demonstrating the ability to compete and win at the highest levels of the automotive ecosystem.
- Built and launched powersports, RV, and financial institution programs expanding revenue well beyond traditional dealer channels.
- Drove corporate direct initiative with Pep Boys, generating 50,000+ parts warranty sales per month proving the ability to identify and close non-traditional high-volume revenue opportunities.
- Managed multi-million-dollar cooperative budgets, delivered quarterly business reviews, and created ongoing referral programs across multiple automotive sectors.
Finance Director
Van Tuyl Automotive Group
Dallas, TX
01.2007 - 01.2012
- Recruited by the CEO of one of the largest privately held dealer groups in the U.S. after proactively identifying a market opportunity and relocating the family to Texas. Built a reputation as a top-5 producer across the entire group.
- Ranked top-5 F&I producer across a 95-store dealer group, year over year earning the trust of corporate leadership and a path toward managing partner.
- Directed F&I operations for stores producing 500+ units per month, overseeing a team of 6 finance producers plus support staff.
- Trained and developed finance teams in product sales psychology, closing techniques, and maximizing dealer PVR delivering consistent results above group benchmarks.
- Reported directly to the General Managing Partner and National Corporate Vice Presidents, developing deep corporate-level dealer group experience.
- Demonstrated the proactive leadership instinct that defines the career: identified a shrinking Ohio market in 2007, flew to Florida on personal time with a resume, and landed a role that led to relocation all before being asked.
Finance Director
Jack Matia Honda & Chevrolet
Elyria, OH
01.2003 - 01.2007
- Built the foundational F&I skills that underpin 25+ years of success product sales, customer psychology, cash-to-finance conversion, and dealership profitability.
- Developed the dealer-side perspective that differentiates a vendor who has sat in the chair from one who has only sold to it.
Skills
- Sales Team Scaling (30-40 Reps)
- OEM & RFP Program Development
- Franchise Dealer Group Relationships
- Territory Design & Sales Infrastructure
- F&I Product Sales & Program Development
- C-Suite & Executive Relationship Building
- Sales Strategy & KPI Architecture
- Coaching, Training & Team Development
- Revenue Growth ($200M Scale)
- CRM / Salesforce & Pipeline Management
- National Account Management
- Cross-Functional Leadership
Timeline
Director of National Sales
Acrisure Protection Group
02.2023 - Current
Vice President, Sales & Business Development
Royal Administration Services
09.2018 - 02.2023
National Business Development Director | NIADA CPO Program Director
Warrantech, An AmTrust Financial Company
01.2012 - 09.2018
Finance Director
Van Tuyl Automotive Group
01.2007 - 01.2012
Finance Director
Jack Matia Honda & Chevrolet
01.2003 - 01.2007