Natasha Azurdia
Covina,California
Summary
Professional visual merchandising expert with proven track record in creating impactful store displays and improving customer engagement. Known for strategic planning and keen eye for detail, ensuring merchandise presentation aligns with brand identity. Focused on teamwork and adaptability, delivering consistent results in dynamic retail environments.
Overview
2026
2026
years of professional experience
Work History
Visual Merchandising Supervisor
Victoria's Secret & PINK
01.2019 - Current
- Collaborated with store managers to identify sales opportunities and develop targeted promotional campaigns.
- Led a team of visual merchandisers, ensuring consistency across all departments and store locations.
- Conducted regular store walkthroughs to evaluate visual presentation success and areas for improvement.
- Trained new visual merchandisers in company guidelines, best practices, and industry trends.
- Enhanced customer experience by developing visually appealing and brand-consistent displays.
- Streamlined processes for updating displays on a regular basis, ensuring freshness in-store visuals at all times.
- Increased store sales through strategic product placement and effective visual merchandising techniques.
Customer Experience Team Lead
Victoria's Secret
01.2021 - Current
- Coordinated training sessions for new hires, ensuring they were equipped with the necessary skills to provide excellent customer service from day one.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
- Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
- Boosted team morale by consistently recognizing colleagues' contributions and achievements.
Freelance Packaging Designer
Obsessed Beauty
- Designed innovative package concepts for increased product appeal and customer satisfaction.
- Contributed to team brainstorming sessions, generating creative ideas that drove successful package designs.
- Developed prototypes for client presentations, showcasing the unique features of each package design.
- Explored new materials and printing techniques to enhance the visual impact of the package while maintaining affordability.
- Strengthened brand identity through consistent use of colors, typography, and imagery across all packaging elements.
- Created visuals and renderings communicating product design concepts.
Freelance Graphic Designer
Design Forward
- Developed creative design for print materials, brochures, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
- Met with customers to present mockups and collect information for adjustments.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
Education
Bachelor of Arts - Design
Fashion Institute of Design & Merchandising
Los Angeles, CA06-2018
Associate of Arts - Visual Communication
Fashion Institute of Design & Merchandising
Los Angeles, CA06-2016
Skills
- Product placement
- Lighting techniques
- Window displays
- Adobe creative suite
- Store layout
- Retail operations
- Visual design
- Creative vision
- Customer experience
- Brand consistency
- Color theory
- SketchUp proficiency
- Product display
- Space planning
- Visual merchandising
- Product expertise
- Sales expertise
- Standards development
Languages
Spanish
Native or Bilingual
Timeline
Customer Experience Team Lead
Victoria's Secret
01.2021 - Current
Visual Merchandising Supervisor
Victoria's Secret & PINK
01.2019 - Current
Freelance Packaging Designer
Obsessed Beauty
Freelance Graphic Designer
Design Forward
Bachelor of Arts - Design
Fashion Institute of Design & Merchandising
Associate of Arts - Visual Communication
Fashion Institute of Design & Merchandising
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