Natasha Barncastle
Charlotte,NC
Summary
Dynamic executive with a robust background in strategic planning and operations management at Everly Health. Achievements include leading initiatives that surpassed revenue targets by 95% and boosted sales volume by 25%, showcasing adept problem-solving skills, and cross-functional leadership. Proficient in enhancing customer experience and driving organizational development, with a commitment to fostering sustainable growth. Experienced in effectively scaling organizations for optimal performance.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Executive Vice President, Operations
Everly Health
Austin, TX
11.2023 - 09.2024
- Managed a full range of services, including Operations, Telehealth Provider Networks (Friendly PC Model), and Customer Care for consumer and enterprise clients.
- Enhanced management of, and service levels for provider networks by 30% through strategic budgeting, demand forecasting, talent acquisition, and performance evaluations.
- Fostered an environment of continuous improvement, encouraging innovation and efficiency; achieved more than $2M in savings through the efficient optimization of agreements with vendors, customers, and partners, while maintaining top NPS scores at 72%.
- Created annual department budgets based on expected revenue projections and expenses.
- Developed customized opti-channel solutions through innovative platforms.
- Crafted and implemented strategic roadmaps for improving customer care and experience, increasing customer retention by 40%.
- Achieved a 10% reduction in providers' administrative burden through workflow optimization.
General Manager
Everly Health
Austin, TX
07.2022 - 11.2023
- Directed financial oversight of $80M P&L to ensure profitability within Everly Health's enterprise division.
- Secured 45% profitability through standardized contract workflows.
- Minimized cash burn by $4M, enhancing financial efficiency.
- Rationalized headcount and reduced COGS by appointing new vendors, revising SLAs, enhancing processes, and revising pricing.
- Increased sales volume by 25% through implementation of new strategies and channels.
- Led efforts in redefining strategies for sustainable business development post-COVID-19.
- Reduced organization size by 40% and led the organization through two major RIFs while still delivering on budget, in scope, and on time.
- Elevated customer satisfaction reflected by an NPS of 67 against the industry norm of 38.
- Drove flawless program delivery through new operational initiatives.
- Ensured consistent return rates of 95% by excelling in member interaction and relationship management.
- Achieved +7pp improvement in gap closure rate by implementing an omni-channel engagement strategy.
- Served as the designated 30(b)(6) witness for PWN Health LLC in arbitration proceedings against a multinational holding company, providing critical testimony that contributed to upwards of $1B (pending).
- Launched groundbreaking at-home kidney health test for diabetic patients, increasing revenue opportunity by $4M.
- Spearheaded initiatives to position potential 50% growth through reimbursement implementation.
Chief of Staff to the Founder and CEO
Everly Health
Austin, TX
07.2021 - 07.2022
- Acted as key advisor to CEO post-merger of PWNHealth, LLC and Everly Well to enhance organizational effectiveness.
- Spearheaded initiatives that aligned with organizational goals.
- Facilitated cross-functional collaboration and communication for the C-Suite.
- Led strategic workforce optimization initiative with a 14% reduction in force, achieving 20% increase in operational efficiency.
- Facilitated strategic communication among CEO, Board of Directors, investors, and key partners.
- Coordinated diverse interest groups, achieving a 30% rise in stakeholder satisfaction scores.
- Implemented company-wide OKR framework to boost goal attainment by 35%.
- Led the strategic hiring and onboarding of three C-suite executives and five senior leaders, enhancing the leadership team.
Vice President, Operations
PWN Health
New York, NY
03.2019 - 07.2021
- Augmented operational infrastructure for unexpected growth, exceeding annual revenue goals by 95%.
- Expanded operational capacity to accommodate a projected 115% growth in core business.
- Increased workforce by around 50% in one year to support COVID-19 testing market segment.
- Facilitated a 70% increase in life sciences and a 115% growth in payer business through comprehensive interdepartmental assessments.
- Enhanced efficiency of Infectious Disease Reporting Department to handle daily delivery of 70,000 COVID-19 results.
- Created and launched a reporting system supporting additional revenue generation.
- Conducted strategic evaluations of emerging enterprise and consumer market segments, identifying opportunities for growth.
- Established and developed new departments aligned with the strategic roadmap.
- Led the due diligence and acquisition of HAHC (Home Access Health Corporation).
- Facilitated merger efforts aligning PWNHealth, Home Access, and EverlyWell into the $3 billion parent organization.
- Spearheaded formation and development of Enterprise Risk Management department.
- Achieved HITRUST certification submission within 16 months to enhance security measures.
- Secured leadership positions by appointing CISO, CPO, Director of Quality, and Compliance Officer.
- Achieved 90% customer retention through the establishment of the Account Management Department.
- Guided a $3M expansion strategy in Canada addressing new opportunities within the genetics sector.
- Conducted KPI analysis to identify process improvement opportunities.
- Exit to Everlywell 3/2021
Vice President, International Business
Physicians Interactive
Frankfurt, Germany
02.2014 - 05.2015
- Led global expansion strategy, architecting and implementing a robust operational infrastructure for Physicians Interactive's international division.
- Engineered and executed a transformative integration strategy for PI (US-based) and Univadis (European-based) client delivery platforms post-MGHIF acquisition, resulting in a 40% increase in operational efficiency and a 25% reduction in redundancies.
- Pioneered an innovative international Go-To-Market (GTM) model, accelerating revenue growth, and expanding market share in key European markets within 18 months.
- Reduced project delivery times by 28% through the implementation of an intercultural leadership program.
- Achieved 45% resource allocation enhancement through strategic decision modeling.
Senior Vice President, Client Delivery Operations
Physicians Interactive
Libertyville, IL
11.2009 - 02.2014
- Led an international team of approximately 200 people across Creative, Customer Service, Editorial, PMO, and Technology sectors at PI.
- Ensured flawless execution and delivery as revenue management quadrupled from $15M to $100M during tenure.
- Monitored financial performance to meet year-over-year revenue objectives.
- Managed delivery of approximately 150 innovative marketing solutions highlighted with industry accolades.
- Led international acquisition efforts through comprehensive IMO responsibilities and change management frameworks.
- Integrated multiple companies into a cohesive, high-performing organization committed to excellence.
- Exit to MGHIF 8/2013
Vice President, Interactive
Grey Healthcare Group Inc.
New York, NY
03.2008 - 10.2009
Senior Director Client and Creative Services
WebMD
New York, NY
09.2006 - 05.2007
Client Services Vice President
Medsite
New York, NY
04.2003 - 09.2006
- Exit to WebMD 9/2026
Clinical Assistant
Memorial Sloan-Kettering Cancer Center
New York, NY
01.1999 - 03.2000
Education
MASTER OF ARTS (MA) - Biotechnology
COLUMBIA UNIVERSITY
NYBACHELOR OF ARTS (BA) - Interdisciplinary Studies, Minors in Biology & Chemistry
SWEET BRIAR COLLEGE
VASkills
- Strategic planning and execution
- Operations Management
- General management and administration
- Client Success
- Customer experience
- Complex problem-solving mastery
- Cross-functional leadership
- Organizational development
Certification
Digital Strategies for Business, Emeritus, in collaboration with Columbia Business School Executive Education, 2019
Career Pause
Address family needs, 2016-2018
Affiliations
- Leukemia & Lymphoma Society Volunteer, 2006 - present
- Co-Chair DEI Committee, PWN Health 2019 - 2021
- Renegade network 2022 - 2024
Accomplishments
- Founding Board President, Healthcare Businesswomen's Association Charlotte NC Chapter, 2019 - 2021
- 2021 Woman of the Year Nominee, Leukemia & Lymphoma Society, 2006 -2021
Languages
Urdu
Native/ Bilingual
References
References available upon request.
Timeline
Executive Vice President, Operations
Everly Health
11.2023 - 09.2024
General Manager
Everly Health
07.2022 - 11.2023
Chief of Staff to the Founder and CEO
Everly Health
07.2021 - 07.2022
Vice President, Operations
PWN Health
03.2019 - 07.2021
Vice President, International Business
Physicians Interactive
02.2014 - 05.2015
Senior Vice President, Client Delivery Operations
Physicians Interactive
11.2009 - 02.2014
Vice President, Interactive
Grey Healthcare Group Inc.
03.2008 - 10.2009
Senior Director Client and Creative Services
WebMD
09.2006 - 05.2007
Client Services Vice President
Medsite
04.2003 - 09.2006
Clinical Assistant
Memorial Sloan-Kettering Cancer Center
01.1999 - 03.2000
MASTER OF ARTS (MA) - Biotechnology
COLUMBIA UNIVERSITY
BACHELOR OF ARTS (BA) - Interdisciplinary Studies, Minors in Biology & Chemistry
SWEET BRIAR COLLEGE