Summary
Overview
Work History
Education
Skills
Certification
Career Pause
Affiliations
Accomplishments
Languages
References
Timeline
Generic

Natasha Barncastle

Charlotte,NC

Summary

Dynamic executive with a robust background in strategic planning and operations management at Everly Health. Achievements include leading initiatives that surpassed revenue targets by 95% and boosted sales volume by 25%, showcasing adept problem-solving skills, and cross-functional leadership. Proficient in enhancing customer experience and driving organizational development, with a commitment to fostering sustainable growth. Experienced in effectively scaling organizations for optimal performance.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Executive Vice President, Operations

Everly Health
Austin, TX
11.2023 - 09.2024
  • Managed a full range of services, including Operations, Telehealth Provider Networks (Friendly PC Model), and Customer Care for consumer and enterprise clients.
  • Enhanced management of, and service levels for provider networks by 30% through strategic budgeting, demand forecasting, talent acquisition, and performance evaluations.
  • Fostered an environment of continuous improvement, encouraging innovation and efficiency; achieved more than $2M in savings through the efficient optimization of agreements with vendors, customers, and partners, while maintaining top NPS scores at 72%.
  • Created annual department budgets based on expected revenue projections and expenses.
  • Developed customized opti-channel solutions through innovative platforms.
  • Crafted and implemented strategic roadmaps for improving customer care and experience, increasing customer retention by 40%.
  • Achieved a 10% reduction in providers' administrative burden through workflow optimization.

General Manager

Everly Health
Austin, TX
07.2022 - 11.2023
  • Directed financial oversight of $80M P&L to ensure profitability within Everly Health's enterprise division.
  • Secured 45% profitability through standardized contract workflows.
  • Minimized cash burn by $4M, enhancing financial efficiency.
  • Rationalized headcount and reduced COGS by appointing new vendors, revising SLAs, enhancing processes, and revising pricing.
  • Increased sales volume by 25% through implementation of new strategies and channels.
  • Led efforts in redefining strategies for sustainable business development post-COVID-19.
  • Reduced organization size by 40% and led the organization through two major RIFs while still delivering on budget, in scope, and on time.
  • Elevated customer satisfaction reflected by an NPS of 67 against the industry norm of 38.
  • Drove flawless program delivery through new operational initiatives.
  • Ensured consistent return rates of 95% by excelling in member interaction and relationship management.
  • Achieved +7pp improvement in gap closure rate by implementing an omni-channel engagement strategy.
  • Served as the designated 30(b)(6) witness for PWN Health LLC in arbitration proceedings against a multinational holding company, providing critical testimony that contributed to upwards of $1B (pending).
  • Launched groundbreaking at-home kidney health test for diabetic patients, increasing revenue opportunity by $4M.
  • Spearheaded initiatives to position potential 50% growth through reimbursement implementation.

Chief of Staff to the Founder and CEO

Everly Health
Austin, TX
07.2021 - 07.2022
  • Acted as key advisor to CEO post-merger of PWNHealth, LLC and Everly Well to enhance organizational effectiveness.
  • Spearheaded initiatives that aligned with organizational goals.
  • Facilitated cross-functional collaboration and communication for the C-Suite.
  • Led strategic workforce optimization initiative with a 14% reduction in force, achieving 20% increase in operational efficiency.
  • Facilitated strategic communication among CEO, Board of Directors, investors, and key partners.
  • Coordinated diverse interest groups, achieving a 30% rise in stakeholder satisfaction scores.
  • Implemented company-wide OKR framework to boost goal attainment by 35%.
  • Led the strategic hiring and onboarding of three C-suite executives and five senior leaders, enhancing the leadership team.

Vice President, Operations

PWN Health
New York, NY
03.2019 - 07.2021
  • Augmented operational infrastructure for unexpected growth, exceeding annual revenue goals by 95%.
  • Expanded operational capacity to accommodate a projected 115% growth in core business.
  • Increased workforce by around 50% in one year to support COVID-19 testing market segment.
  • Facilitated a 70% increase in life sciences and a 115% growth in payer business through comprehensive interdepartmental assessments.
  • Enhanced efficiency of Infectious Disease Reporting Department to handle daily delivery of 70,000 COVID-19 results.
  • Created and launched a reporting system supporting additional revenue generation.
  • Conducted strategic evaluations of emerging enterprise and consumer market segments, identifying opportunities for growth.
  • Established and developed new departments aligned with the strategic roadmap.
  • Led the due diligence and acquisition of HAHC (Home Access Health Corporation).
  • Facilitated merger efforts aligning PWNHealth, Home Access, and EverlyWell into the $3 billion parent organization.
  • Spearheaded formation and development of Enterprise Risk Management department.
  • Achieved HITRUST certification submission within 16 months to enhance security measures.
  • Secured leadership positions by appointing CISO, CPO, Director of Quality, and Compliance Officer.
  • Achieved 90% customer retention through the establishment of the Account Management Department.
  • Guided a $3M expansion strategy in Canada addressing new opportunities within the genetics sector.
  • Conducted KPI analysis to identify process improvement opportunities.
  • Exit to Everlywell 3/2021

Vice President, International Business

Physicians Interactive
Frankfurt, Germany
02.2014 - 05.2015
  • Led global expansion strategy, architecting and implementing a robust operational infrastructure for Physicians Interactive's international division.
  • Engineered and executed a transformative integration strategy for PI (US-based) and Univadis (European-based) client delivery platforms post-MGHIF acquisition, resulting in a 40% increase in operational efficiency and a 25% reduction in redundancies.
  • Pioneered an innovative international Go-To-Market (GTM) model, accelerating revenue growth, and expanding market share in key European markets within 18 months.
  • Reduced project delivery times by 28% through the implementation of an intercultural leadership program.
  • Achieved 45% resource allocation enhancement through strategic decision modeling.

Senior Vice President, Client Delivery Operations

Physicians Interactive
Libertyville, IL
11.2009 - 02.2014
  • Led an international team of approximately 200 people across Creative, Customer Service, Editorial, PMO, and Technology sectors at PI.
  • Ensured flawless execution and delivery as revenue management quadrupled from $15M to $100M during tenure.
  • Monitored financial performance to meet year-over-year revenue objectives.
  • Managed delivery of approximately 150 innovative marketing solutions highlighted with industry accolades.
  • Led international acquisition efforts through comprehensive IMO responsibilities and change management frameworks.
  • Integrated multiple companies into a cohesive, high-performing organization committed to excellence.
  • Exit to MGHIF 8/2013

Vice President, Interactive

Grey Healthcare Group Inc.
New York, NY
03.2008 - 10.2009

Senior Director Client and Creative Services

WebMD
New York, NY
09.2006 - 05.2007

Client Services Vice President

Medsite
New York, NY
04.2003 - 09.2006
  • Exit to WebMD 9/2026

Clinical Assistant

Memorial Sloan-Kettering Cancer Center
New York, NY
01.1999 - 03.2000

Education

MASTER OF ARTS (MA) - Biotechnology

COLUMBIA UNIVERSITY
NY

BACHELOR OF ARTS (BA) - Interdisciplinary Studies, Minors in Biology & Chemistry

SWEET BRIAR COLLEGE
VA

Skills

  • Strategic planning and execution
  • Operations Management
  • General management and administration
  • Client Success
  • Customer experience
  • Complex problem-solving mastery
  • Cross-functional leadership
  • Organizational development

Certification

Digital Strategies for Business, Emeritus, in collaboration with Columbia Business School Executive Education, 2019

Career Pause

Address family needs, 2016-2018

Affiliations

  • Leukemia & Lymphoma Society Volunteer, 2006 - present
  • Co-Chair DEI Committee, PWN Health 2019 - 2021
  • Renegade network 2022 - 2024

Accomplishments

  • Founding Board President, Healthcare Businesswomen's Association Charlotte NC Chapter, 2019 - 2021
  • 2021 Woman of the Year Nominee, Leukemia & Lymphoma Society, 2006 -2021

Languages

Urdu
Native/ Bilingual

References

References available upon request.

Timeline

Executive Vice President, Operations

Everly Health
11.2023 - 09.2024

General Manager

Everly Health
07.2022 - 11.2023

Chief of Staff to the Founder and CEO

Everly Health
07.2021 - 07.2022

Vice President, Operations

PWN Health
03.2019 - 07.2021

Vice President, International Business

Physicians Interactive
02.2014 - 05.2015

Senior Vice President, Client Delivery Operations

Physicians Interactive
11.2009 - 02.2014

Vice President, Interactive

Grey Healthcare Group Inc.
03.2008 - 10.2009

Senior Director Client and Creative Services

WebMD
09.2006 - 05.2007

Client Services Vice President

Medsite
04.2003 - 09.2006

Clinical Assistant

Memorial Sloan-Kettering Cancer Center
01.1999 - 03.2000

MASTER OF ARTS (MA) - Biotechnology

COLUMBIA UNIVERSITY

BACHELOR OF ARTS (BA) - Interdisciplinary Studies, Minors in Biology & Chemistry

SWEET BRIAR COLLEGE
Natasha Barncastle