Summary
Overview
Work History
Education
Skills
Community Service
EXPERTISE
ACHIEVEMENTS
Timeline
Generic

NATHANIEL KENNEDY

Gilbert,Arizona

Summary

Transformational business leader with over 25 years of proven track record in driving business growth, innovation, efficiency, scalability, and exceptional customer experiences in global, direct-to-consumer businesses. Experienced in leading strategic vision, orchestrating multi-year business roadmaps, and optimizing operational delivery through data-driven decision-making, cross-functional collaboration, and executive communication. Results-driven professional with a reputation for growing startups, navigating complex organizational dynamics, and demonstrating strong financial acumen and expertise in digital transformation and marketing leadership. Passionate about building high-performing teams, driving continuous improvements, and spearheading large-scale initiatives to propel the organization's profitability, increase market share, and foster operations and service excellence.

Overview

28
28
years of professional experience

Work History

VP Brand and Customer Experience

Horizon Hobby.com
04.2023 - Current
  • Spearhead a customer-centric approach, driving significant increment in Net Promoter Score (NPS) and establishing Horizon Hobby as a leader in customer satisfaction.
  • Facilitate groundbreaking partnership with NASCAR, resulting in the launch of a highly successful product line.
  • Develop and execute data-driven marketing strategies that improve Return on Ad Spend (ROAS) and drive significant revenue growth.
  • Elevate the Horizon Hobby brand through innovative marketing initiatives, enhancing brand recognition, loyalty, and customer engagement and solidifying the company's position as a market leader.

VP of Global E-Commerce and Customer Experience

Horizon Hobby.com
07.2019 - 03.2023
  • Led a high-performing team to achieve remarkable revenue growth, fostering a culture of innovation, collaboration, and customer-centricity and driving business success through strategic leadership and vision.
  • Spearheaded the selection and management of key 3rd party partnerships, including high-profile marketplaces and digital partners like Amazon, to drive business growth and expansion.
  • Improved direct-to-consumer business performance through effective profit and loss (P&L) management, delivered consistent growth with increased bottom-line profits, and drove revenue growth from $50M to over $100M (2019-2022).
  • Identified and leveraged business opportunities to enhance customer experiences and engagement through personalization, customer journeys, and consumer loyalty initiatives, driving business performance and growth.
  • Drove innovative solutions and technology-driven projects, including transitioning consumer sites to Salesforce Commerce Cloud, Marketing Cloud, and Service Cloud, enhancing performance and efficiency.

Executive Vice President

SelectBlinds.com
01.2018 - 01.2019
  • Directed organization-wide operations, drove revenue growth to $100M and profits to $33M, enhanced bottom-line business performance, and assumed full P&L accountability.
  • Oversaw and aligned cross-functional department managers to achieve performance goals, prioritized and managed projects from inception through completion, and provided strategic guidance to facilitate collaborations and results.
  • Coordinated supplier relationships, negotiations, procurement, and logistics while ensuring alignment with sales and operational needs and fostering strong shipper relationships and agreements.
  • Leveraged Google Analytics to inform business decisions, drive data-driven insights, optimize business performance, and deliver expert monthly reporting and analysis.
  • Capitalized on the transition of ownership to drive next-level growth and performance, exploring new opportunities and strategic initiatives to propel the organization forward and achieve career growth.

Vice President of Operations

SelectBlinds.com
01.2003 - 01.2017
  • Co-launched the business as a minority shareholder, propelled business growth to a multi-million dollar sales and profit producer, and earned a prestigious reward and recognition in 2010 for contributions to company success.
  • Spearheaded innovative supplier management initiatives, initiated commitment accountability and shipping programs that improved efficiency, quality, and reliability, and fostered strong supplier relationships.
  • Established and implemented a volume rebates program, from a few thousand dollars to over $1.5M in annual revenue, contributing to the company's profitability and success.
  • Piloted the company's transition to exclusively selling products with cordless lifts, promoting child and pet safety and demonstrating a commitment to responsible business practices and customer well-being.
  • Collaborated on negotiating business agreements with major accounts and clients while facilitating revenue growth, expanding market share, and building strategic partnerships.

Vice President of Operations

LowestMortgage.com
01.1999 - 01.2003

Account Executive

Daymon Associates
01.1998 - 01.1999

Education

High School Diploma -

Logan High School
Logan, UT
05-1993

Skills

  • Growth-focused innovation management
  • Data-driven performance analysis
  • Effective communicator with strong interpersonal skills
  • Operational performance enhancement
  • Resourceful project management in fast-paced environments
  • Team leadership
  • Relationship building
  • Decision-making
  • Critical thinking
  • Business development
  • Negotiation and persuasion
  • Staff development
  • Budget oversight

Community Service

Feed My Starving Children, Volunteer

EXPERTISE

  • Strategic Planning and Execution
  • Operations Management
  • Business Development and Growth
  • Marketing and Sales Management
  • Market Analysis and Competitive Strategy
  • Data Analytics and Business Intelligence
  • Innovation and Entrepreneurship
  • Profit and Loss Management
  • Process Improvement and Optimization
  • Supply Chain Management and Logistics
  • Digital Transformation
  • E-commerce and Online Marketplace
  • Strategic Partnership Development
  • Customer Experience Optimization
  • Digital Marketing and Customer Engagement
  • Sponsorship Strategy and Brand Management
  • Customer Relations
  • Financial Planning and Management
  • Budgeting, Forecasting, and Reporting
  • Cost Control and Resource Management
  • Human Resources and Talent Management
  • Cross-Functional Communication and Collaboration
  • Vendor/Stakeholder Management
  • Project and Performance Management

ACHIEVEMENTS

  • VP of Global eCommerce (Horizon Hobby.com):
  • Revenue Growth and Expansion: Spearheaded a 100% increase in revenue driven by owned eCommerce properties in 3 years through strategic leadership and vision.
  • Marketplace Growth and Optimization: Successfully managed 3rd party marketplaces, including Amazon 1P and 3P businesses, driving a 300% growth of Amazon 1P business from $5M to $20M in 3 years.
  • Digital Transformation and Loyalty Program Growth: Designed and executed a new loyalty club, resulting in a 500% increase in membership over 3 years, and successfully re-platformed and migrated all sales, eCommerce, marketing, and service platforms to the Salesforce infrastructure.
  • VP Brand and Customer Experience (Horizon Hobby.com):
  • Customer Experience and Loyalty: Achieved a 60% improvement in Net Promoter Score (NPS) while driving customer satisfaction, loyalty, and advocacy through strategic direction and leadership.
  • Brand Development and Partnerships: Fostered a strategic partnership between NASCAR and Horizon Hobby and was pivotal in developing and launching the NASCAR product, generating over $10M in 2 years.
  • Revenue Growth and Marketing Optimization: Delivered consistent annual growth through direct-to-consumer (D2C) channels and boosted return on ad spend (ROAS) by 25% over the last 2 years.
  • SelectBlinds.com:
  • Entrepreneurial Leadership and Growth: Spearheaded the launch and growth of a start-up to over $100M in annual revenue, accelerating revenue, business success, and operational excellence over 16 years.
  • Strategic Partnership Development: Successfully negotiated high-profile agreements with prominent DIY television shows, including Extreme Makeover: Home Edition and Tiny House Nation, driving brand visibility, revenue growth, and business expansion.

Timeline

VP Brand and Customer Experience

Horizon Hobby.com
04.2023 - Current

VP of Global E-Commerce and Customer Experience

Horizon Hobby.com
07.2019 - 03.2023

Executive Vice President

SelectBlinds.com
01.2018 - 01.2019

Vice President of Operations

SelectBlinds.com
01.2003 - 01.2017

Vice President of Operations

LowestMortgage.com
01.1999 - 01.2003

Account Executive

Daymon Associates
01.1998 - 01.1999

High School Diploma -

Logan High School