Transformational business leader with over 25 years of proven track record in driving business growth, innovation, efficiency, scalability, and exceptional customer experiences in global, direct-to-consumer businesses. Experienced in leading strategic vision, orchestrating multi-year business roadmaps, and optimizing operational delivery through data-driven decision-making, cross-functional collaboration, and executive communication. Results-driven professional with a reputation for growing startups, navigating complex organizational dynamics, and demonstrating strong financial acumen and expertise in digital transformation and marketing leadership. Passionate about building high-performing teams, driving continuous improvements, and spearheading large-scale initiatives to propel the organization's profitability, increase market share, and foster operations and service excellence.