NATHANIEL KENNEDY

Transformational business leader with over 25 years of proven track record in driving business growth, innovation, efficiency, scalability, and exceptional customer experiences in global, direct-to-consumer businesses. Experienced in leading strategic vision, orchestrating multi-year business roadmaps, and optimizing operational delivery through data-driven decision-making, cross-functional collaboration, and executive communication. Results-driven professional with a reputation for growing startups, navigating complex organizational dynamics, and demonstrating strong financial acumen and expertise in digital transformation and marketing leadership. Passionate about building high-performing teams, driving continuous improvements, and spearheading large-scale initiatives to propel the organization's profitability, increase market share, and foster operations and service excellence.

• Strategic Planning and Execution
• Operations Management
• Business Development and Growth
• Marketing and Sales Management
• Market Analysis and Competitive Strategy
• Data Analytics and Business Intelligence
• Innovation and Entrepreneurship
• Profit and Loss Management
• Process Improvement and Optimization
• Supply Chain Management and Logistics
• Digital Transformation
• E-commerce and Online Marketplace
• Strategic Partnership Development
• Customer Experience Optimization
• Digital Marketing and Customer Engagement
• Sponsorship Strategy and Brand Management
• Customer Relations
• Financial Planning and Management
• Budgeting, Forecasting, and Reporting
• Cost Control and Resource Management
• Human Resources and Talent Management
• Cross-Functional Communication and Collaboration
• Vendor/Stakeholder Management
• Project and Performance Management

• VP of Global eCommerce (Horizon Hobby.com):
• Revenue Growth and Expansion: Spearheaded a 100% increase in revenue driven by owned eCommerce properties in 3 years through strategic leadership and vision.
• Marketplace Growth and Optimization: Successfully managed 3rd party marketplaces, including Amazon 1P and 3P businesses, driving a 300% growth of Amazon 1P business from $5M to $20M in 3 years.
• Digital Transformation and Loyalty Program Growth: Designed and executed a new loyalty club, resulting in a 500% increase in membership over 3 years, and successfully re-platformed and migrated all sales, eCommerce, marketing, and service platforms to the Salesforce infrastructure.
• VP Brand and Customer Experience (Horizon Hobby.com):
• Customer Experience and Loyalty: Achieved a 60% improvement in Net Promoter Score (NPS) while driving customer satisfaction, loyalty, and advocacy through strategic direction and leadership.
• Brand Development and Partnerships: Fostered a strategic partnership between NASCAR and Horizon Hobby and was pivotal in developing and launching the NASCAR product, generating over $10M in 2 years.
• Revenue Growth and Marketing Optimization: Delivered consistent annual growth through direct-to-consumer (D2C) channels and boosted return on ad spend (ROAS) by 25% over the last 2 years.
• SelectBlinds.com:
• Entrepreneurial Leadership and Growth: Spearheaded the launch and growth of a start-up to over $100M in annual revenue, accelerating revenue, business success, and operational excellence over 16 years.
• Strategic Partnership Development: Successfully negotiated high-profile agreements with prominent DIY television shows, including Extreme Makeover: Home Edition and Tiny House Nation, driving brand visibility, revenue growth, and business expansion.