Nathalie Gaviria
Philadelphia,PA
Summary
Results-driven Media Professional experienced in media planning, client service, and executing full-funnel media campaigns across multiple channels. Developed and optimized digital media strategies to drive ROI and maximize brand visibility while leading global marketing initiatives for consumer goods companies undergoing marketing transformations. Focused on driving strategic projects, optimizing marketing spending, and fostering cross-functional collaboration to improve brand impact.
Overview
1
1
Language
15
15
years of professional experience
Work History
Strategic Client Partner
MediaRadar
08.2025 - Current
- Drove 25% upsell growth across assigned accounts within six months by identifying whitespace opportunities, A
- Managed and expanded relationships across two major holding companies, navigating complex organizational structures to enhance enterprise-wide adoption and multi-brand engagement.
- Developed and executed account growth plans that increased product penetration, expanded data subscriptions, and bolstered long-term renewal positioning.
- Collaborated with Product, Customer Success, and Commercial teams to translate client feedback into actionable solutions, resulting in improved retention and expansion outcomes.
- Led executive-level presentations and QBRs, positioning insights as strategic business drivers and elevating relationships from transactional users to trusted advisory partnerships.
Global Marketing Manager
Grupo Bimbo
Philadelphia, PA
01.2024 - 08.2025
- Led the creation and launch of Grupo Bimbo's first global marketing spend dashboard, collaborating with external vendors to deliver comprehensive data analysis and reporting.
- Standardized key marketing spend categories, enhancing clarity and alignment among global teams.
- Directed cross-functional teams, including media and digital teams, in the development of a global learning agenda to drive media innovation and optimize digital marketing spend.
- Created and launched Grupo Bimbo's first global marketing spend dashboard, partnering with external vendors to provide comprehensive data analysis and reporting.
- Developed and implemented a global marketing policy defining and differentiating marketing expenses, ensuring regional clarity and compliance across multiple markets.
- Spearheaded Global Learning Labs pilot program, conducting agile testing across Latin America and EMEA to optimize digital media performance.
- Collaborated with corporate accounting and controllership to streamline account naming conventions, eliminating redundancies and optimizing account structures.
Team Lead, Digital and Media, VMS
Reckitt Benckiser
Parsippany, NJ
05.2022 - 12.2023
- Managed a team of in-house media managers and digital buying specialists to drive media performance and growth.
- Led the execution of digital media strategies across channels, ensuring performance targets were met by continuously optimizing campaigns based on real-time data and KPIs.
- Managed a team of in-house media managers and digital buying specialists to enhance media performance and achieve growth objectives.
- Developed and executed media tests and learning scenarios to improve performance and scale acquisition efforts for brands.
- Collaborated with internal stakeholders, including brand, CRM, eCommerce, and commercial teams, to align digital strategy and optimize the impact of media buys.
- Integrated a performance measurement roadmap for media campaigns, ensuring transparency into campaign ROI and effectiveness.
Director, Client Solutions
Nielsen
New York, NY
01.2021 - 04.2022
- Managed a portfolio of eight media planning tools across 60+ ad agencies and media owners in the US, driving $1.8MM in revenue growth for the business.
- Advised clients with insights and recommendations to enhance media strategies and improve campaign effectiveness.
- Collaborated closely with product teams, client service, and internal stakeholders to create tailored solutions for clients, ensuring alignment with their business objectives.
- Delivered strategic presentations to clients, showcasing value of Nielsen's media tools and supporting growth initiatives.
- Facilitated client workshops and training sessions, optimizing use of Nielsen tools and driving adoption across client teams.
Director, Product Specialist
Nielsen
New York, NY
05.2016 - 12.2020
- Supported 60+ ad agencies across North America, providing expert guidance on Nielsen's media planning and measurement tools, and driving client retention rates up to 91%.
- Cultivated relationships with key media professionals, creating growth opportunities and generating revenue.
- Developed and maintained strong relationships with key media professionals, driving growth opportunities and revenue for the business.
- Collaborated with internal stakeholders to enhance Nielsen's product offerings, aligning them with client needs and maximizing campaign success.
- Delivered presentations and product demos, boosting client engagement and adoption of Nielsen's media tools.
Manager, Portfolio Management
Universal McCann
New York, NY
02.2015 - 05.2016
- Managed media planning and budgeting for a global oil lubricant account with a $16MM media budget, overseeing all channel allocations to maximize campaign reach and ROI.
- Aligned media strategies with client business goals through effective day-to-day communication with cross-functional teams.
- Coordinated media investments, ensuring accurate billing and actualization across channels to maintain budget integrity.
- Mentored junior team members in media planning and execution, fostering professional development and enhancing team capabilities.
Supervisor
OMD Worldwide Group
New York, NY
01.2014 - 02.2015
- Developed media strategies and plans for a Forbes 500 Pharma account, managing over $200MM in media spend across multiple channels.
- Collaborated with brand managers and media teams to align strategies with client goals, enhancing media performance across channels.
- Managed media planning budgets, implementing cost-effective strategies to achieve client objectives and maximize return on investment.
- Utilized third-party research to refine media campaigns, driving improved return on investment through data-driven insights.
Senior Associate
Red Fuse/Wavemaker
New York, NY
02.2013 - 01.2014
- Managed CPG brand, overseeing six brand variants to ensure cohesive marketing efforts
- Analyzed current market trends to make best media recommendations
- Gathered and analyzed research on consumer insights to make strategic changes in media plan
- Implemented respective brand’s communication strategy across various mediums
- Delegated work with Associate, while training them to use all necessary media applications
- Attended weekly client meetings to review progress and implementation
- Optimized media vendor relationships to enhance cost efficiency of media buys while aligning with client goals
Media Planner
360i
New York, NY
08.2011 - 02.2013
- Developed media recommendations and managed campaigns for CPG brand, ensuring alignment with client goals.
- Collaborated with media vendors to secure cost-effective media buys and facilitate successful campaign execution.
- Analyzed market trends and consumer insights to shape media strategies and enhance campaign relevance.
Education
Master of Arts - International Marketing
Queen Mary, University of London
United Kingdom12.2007
Bachelor of Arts - Marketing
New York University
NYC05.2005
Skills
- Performance-driven media strategy
- Execution of marketing campaigns
- Media optimization platforms
- Data analytics
- Team leadership
- Marketing budgeting
- Client onboarding
- Client relationship management
- Performance measurement
- Account management
- Revenue forecasting
- Budget management
- Performance enhancement
- Social marketing
- Marketing planning
- Marketing strategy
Languages
Spanish
Native or Bilingual
Timeline
Strategic Client Partner
MediaRadar
08.2025 - Current
Global Marketing Manager
Grupo Bimbo
01.2024 - 08.2025
Team Lead, Digital and Media, VMS
Reckitt Benckiser
05.2022 - 12.2023
Director, Client Solutions
Nielsen
01.2021 - 04.2022
Director, Product Specialist
Nielsen
05.2016 - 12.2020
Manager, Portfolio Management
Universal McCann
02.2015 - 05.2016
Supervisor
OMD Worldwide Group
01.2014 - 02.2015
Senior Associate
Red Fuse/Wavemaker
02.2013 - 01.2014
Media Planner
360i
08.2011 - 02.2013
Master of Arts - International Marketing
Queen Mary, University of London
Bachelor of Arts - Marketing
New York University