Results-oriented marketing professional, specializing in digital and content marketing. Proven in end-to-end project management with third party vendors. Proficient and effective in cross collaboration, internal and external communication, and transforming data into actionable insights.
Overview
4
4
years of professional experience
Work History
Marketing Communications Associate
Champion Energy Services
03.2024 - 05.2024
Produced compelling marketing copy and promotional content for email campaigns and internal communications to drive customer renewal and retention, maintaining consistent brand messaging for Champion Energy
Utilized SSMS and SFTP software in cross-functional collaboration to fully automate email communications for diverse customer segments, boosting efficiency and engagement
Administered social media pages, created content calendars, and responded promptly to customer inquiries, enhancing brand visibility and reputation online
Collaborated with third-party vendors to elevate email creative, delivering enhanced value-added services to customers and boost key metrics.
Marketing and Community Outreach Specialist
Hope and Healing Center & Institute | Gateway to Hope
01.2023 - 01.2024
Revamped web presence after identifying performance gaps against internal KPIs, conducted surveys among key users within faith communities, schools, and workplaces leading to a newly designed website that increased user and stakeholder engagement
Improved monthly and quarterly analysis and reported on social media presence, email engagement, and web interaction
Developed fresh content and promotional materials for email campaigns, blogs, social media, online and in-person events, website, and app weekly
Leveraged analytics for optimal performance and adeptly oversaw third-party vendors and budgets
Managed paid advertising campaigns across multiple platforms such as Meta Ads Manager, Eventbrite Ads, and Google Ads
Improved outreach engagement resulting in improved brand awareness and increased community training.
Marketing and Community Outreach Intern
Hope and Healing Center & Institute | Gateway to Hope
02.2022 - 01.2023
Assisted the marketing team in the development and execution of marketing campaigns to promote training and events
Created and curated content for social media platforms, newsletters, and blogs to engage the community and drive brand awareness
Created print marketing collateral such as flyers, posters, infographics, and brochures to distribute at trainings and events.
Front End Associate
Costco
03.2020 - 01.2023
Provided customer service to enhance the customer's shopping experience
Merchandised products in store to align with marketing objectives
Offered customers information about upcoming promotions and available items.
Education
Bachelor of Business Administration - Marketing
University of Houston-Downtown
05.2023
Skills
Time Management
CRM Management
Data Interpretation
Digital Marketing
Teamwork and Collaboration
Project Management
Timeline
Marketing Communications Associate
Champion Energy Services
03.2024 - 05.2024
Marketing and Community Outreach Specialist
Hope and Healing Center & Institute | Gateway to Hope
01.2023 - 01.2024
Marketing and Community Outreach Intern
Hope and Healing Center & Institute | Gateway to Hope