Kelly Kim
San Jose,CA
Summary
Results-driven marketing professional with over 4 years of experience in campaign execution, digital strategy, and product marketing within the life sciences sector. Recently promoted to Marketing Communications Associate at Sony Biotechnology, leading cross-functional creative development and high-impact campaigns across digital, print, video, and tradeshows/events. Proven track record of driving demand generation, streamlining marketing operations, and developing content that bridges scientific concepts with compelling brand storytelling.
Overview
3
3
years of professional experience
Work History
Marketing Communications Associate
Sony Biotechnology
San Jose, CA
07.2025 - Current
- Lead creative development and execution of integrated campaigns across digital, print, video, and events to support global product launches and commercial strategy.
- Manage relationships with external agencies, and oversee the monthly paid ad calendar.
- Provide creative direction to agencies, contractors, and internal teams to ensure high-quality, brand-aligned deliverables.
- Partner cross-functionally with Product Marketing, Sales, and Global Scientific Affairs to translate complex concepts into engaging, customer-facing content and sales tools.
- Manage $2.7M of departmental budget and vendor contracts to maximize ROI and resource efficiency.
Digital Marketing Specialist
Sony Biotechnology
San Jose, CA
03.2023 - 07.2025
- Expanded Marketo database by +164% (1,002 → 2,643 contacts) through gated content, email campaigns, event landing pages, and webinars.
- Implemented lead scoring model in Marketo to strengthen Sales-Marketing alignment and MQL routing.
- Managed 10+ third-party webinars, generating 600+ new opt-ins and 190+ MQLs.
- Supported FP7000 product launch at AAI and CYTO 2024, leading digital campaign execution and onsite event support.
- Grew LinkedIn following by 2,000+ and drove engagement with consistent, campaign-driven posting.
Global Marketing Assistant
KOTRA Silicon Valley
San Jose, CA
09.2022 - 03.2023
- Promoted annual technology conference through digital campaigns, generating leads and optimizing content across email and LinkedIn.
- Increased email database from 520 to 671 via LinkedIn automation, surpassing target goals.
- Improved email performance (CTR 6% → 11%, OR 18% → 26%) with redesigned templates and A/B testing.
Education
B.S. - Marketing
Santa Clara University – Leavey School of Business
Santa Clara, CASkills
- Marketo
- Salesforce
- HubSpot
- Paid Ads
- Google Analytics
- Hootsuite
- Adobe Creative Cloud
Timeline
Marketing Communications Associate
Sony Biotechnology
07.2025 - Current
Digital Marketing Specialist
Sony Biotechnology
03.2023 - 07.2025
Global Marketing Assistant
KOTRA Silicon Valley
09.2022 - 03.2023
B.S. - Marketing
Santa Clara University – Leavey School of Business