Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Nayeli M. Ramirez

Brownsville,TX

Summary

Marketing professional with extensive experience in event planning, promotional strategy, and multimedia content creation. Holds a Bachelor’s degree in Mass Communication with a focus on PR and Advertising, complemented by minors in Marketing and Professional Writing, known for designing and executing marketing campaigns that boosted student engagement by30% and for managing social media platforms to increase brand visibility effectively. Currently pursuing a Master’s in Communication, with an emphasis on practical, data-driven strategies to create campaigns that achieve measurable results and connect with target audiences.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Shift Lead & Sales Advisor

Best Buy
10.2019 - Current
  • Created promotional materials for employee-focused events, fostering a positive workplace culture and boosting team engagement
  • Collaborated with management to develop in-store marketing strategies that effectively highlighted promotions, driving increased customer interest and sales
  • Conducted interviews, reviewed applications, and selected candidates to build a high-performing team
  • Trained new hires on store operations, customer service protocols, and company policies
  • Supported senior management with scheduling, team coordination, and ensuring compliance with company policies
  • Managed back-office operations, including reconciling daily store earnings and maintaining secure financial records

Graduate Supervisor for Marketing and Events

Student Activities, UTRGV
08.2023 - 09.2024
  • Oversaw the marketing and execution of high-profile campus events, including The Stomp, Madness, and Distinguished Speaker Series
  • Created marketing campaigns that increased student participation by30%
  • Supervised student marketing team, ensuring efficient workflows and creative output aligned with department goals
  • Tracked the performance of campaigns, presenting analytics and recommendations to leadership

Multimedia Intern

Student Activities, UTRGV
05.2022 - 05.2023
  • Developed graphics, videos, and content calendars for campus events, increasing visibility on social media by25%
  • Provided creative direction to fellow interns, ensuring cohesive branding and messaging
  • Supported event coverage through photography and videography, producing shareable media content

VP of Marketing

Campus Activities Board, UTRGV
06.2021 - 05.2022
  • Spearheaded promotional strategies for campus-wide events, doubling engagement across social media platforms
  • Collaborated with student organizations to amplify outreach efforts
  • Designed high-impact marketing materials, boosting event attendance by40%

Education

Master of Arts - Communication

University of Texas-Rio Grande Valley
12.2025

Bachelor of Arts - Mass Communication

University of Texas-Rio Grande Valley
05.2019

Skills

  • Marketing Strategy Development
  • Social Media Management & Analytics
  • Event Planning & Coordination
  • Graphic Design (Adobe Creative Suite)
  • Content Creation (Video, Photography)
  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
  • Social Media Tools (Instagram, Facebook, TikTok, Hootsuite)
  • Analytics Platforms (Google Analytics, Salesforce)
  • Email Marketing (Mailchimp, Constant Contact)

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.
  • Collaborated with team of 17 in the development of AppleCare+ attachment rate.
  • Supervised team of 60+ staff members.
  • Achieved 45% on follower growth via Instagram.

Certification

  • Google Certifications: AI and Marketing (in progress)
  • Student Leader Recognition
  • Leadership Excellence Award

Languages

English
Native or Bilingual
Spanish
Professional Working

Timeline

Graduate Supervisor for Marketing and Events

Student Activities, UTRGV
08.2023 - 09.2024

Multimedia Intern

Student Activities, UTRGV
05.2022 - 05.2023

VP of Marketing

Campus Activities Board, UTRGV
06.2021 - 05.2022

Shift Lead & Sales Advisor

Best Buy
10.2019 - Current

Bachelor of Arts - Mass Communication

University of Texas-Rio Grande Valley

Master of Arts - Communication

University of Texas-Rio Grande Valley
Nayeli M. Ramirez