Nelly Provencal-Dayle

• Lead admission and recruitment efforts for 20+ on-campus and online graduate programs at GW Graduate School of Education & Human Development (GSEHD), collaborating with marketing, student services, and faculty to achieve ambitious post-COVID enrollment goals.
• Manage average of 1,000+ applicants per more selective program, finalizing cohorts totaling nearly 300 students annually for entire portfolio of full-time master's programs.
• Serve as primary GSEHD liaison with university offices (e.g., International Student Services, Financial Aid, Military & Veteran Services, Alumni Association), ensuring increased student enrollment and retention.
• Drive and execute strategic initiatives in enrollment, admissions, and marketing, navigating challenges like staff turnover and organizational changes.

• Led training of 3 large teams of Chinese local consultants across Shanghai, Beijing, and Shenzhen offices to exceed previous performance benchmarks, enhancing student admission outcomes to top undergraduate, graduate, and doctoral programs worldwide by more than 130%.
• Rapidly advanced within company as one of just three foreign education consultants of 200+ employees to become foremost authority on U.S. college admissions process, supporting consultants on hundreds of client assignments that surpassed client expectations with exceptional quality and efficiency.

• Ensured successful operation of CIEE Shanghai's writing center for use by full-time Chinese international students at range of partner schools, including Babson, Denison, Emory, Penn State, and Rutgers, and Tulane University.
• Expanded writing center’s popularity two-fold among students by offering regular office hours and designing and facilitating engaging workshops on wide range of topics catering to immediate needs of international students on bi-weekly basis.

• Planned and implemented comprehensive recruitment and retention strategy for entire China region, encompassing portfolio of 4 master's and MBA degree programs offered across 4 main global campuses in Boston, San Francisco, London, and Dubai.
• Outperformed 9 other teams globally with smaller 8-person team under my leadership in my first year alone, working closely with our China marketing team and inspiring support from campus dean, global student services, and visa teams to achieve ambitious enrollment goals.

• Championed and launched innovative enrollment initiatives and forged strategic partnerships, resulting in exceptional 150% increase in new business for EdTech start-up company's digital learning mentorship service, which assists students in securing admission to esteemed master's and Ph.D. programs in the U.S. and U.K.

• Led and mentored 4-person team of consultants and parent coordinators, successfully assisting 45+ high school students through elaborate U.S. college admissions process; achieved exceptional student outcomes, securing admission for 85% of students to top 50 schools, while maintaining 100% parent satisfaction, which contributed directly to attracting and retaining new clients.
• Proactively established and cultivated numerous new partnerships, collaborating with our sales team to generate new business opportunities from key partner schools in Beijing and Shanghai.

• Led process of and ensured quality control for hundreds of video interviews per week in peak season for final delivery to 400+ partner institutions, including universities and high schools.
• Streamlined and enhanced complex video check and delivery process, achieving a remarkable turnaround time of 3 days or less for all videos, even during periods of high demand.

• Professional development completed in Leadership Development

Ranked #16 National University, THE World University Rankings 2023

• Tsinghua University Tuition Scholarship, Scholarship Recipient
• Study Abroad: Paris, France, Sciences Po Paris School of International Affairs

Ranked #27 Top Liberal Arts College, US News Rankings

• USTA/Midwest Tennis & Education Foundation, Scholarship Recipient
• Study Abroad: Beijing, China, Peking University