Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic

Nereyda Rubio

Houston

Summary

Marketing and communications professional with cross-functional experience leading multi-channel campaigns, asset branding, and strategic communications. Adept at collaborating with internal and external stakeholders to drive portfolio performance through tactical marketing plans, vendor management, content strategy, and data-driven reporting. Ready to bring a results-oriented and client-focused mindset to a dynamic corporate marketing team.

Overview

12
12
years of professional experience

Work History

Marketing and Communications Manager

Friends For Life Animal Shelter
Houston
02.2025 - Current
  • Serve as lead marketing partner for program teams, providing strategic marketing guidance across campaigns, branding, and donor outreach.
  • Develop and execute multi-channel marketing strategies to enhance audience engagement and campaign ROI.
  • Analyze campaign and platform metrics, using data insights to refine content and performance strategy.
  • Coordinate with designers and vendors to develop branded materials for internal and external stakeholders.
  • Oversee social media strategy, email marketing, and paid advertising in alignment with organizational goals.
  • Manage marketing assets and event communications, including branding for the annual fundraising gala.

Co-Founder & Director of Operations and Marketing

Houston Rabbit Resource
Houston
06.2021 - Current
  • Lead all marketing and branding efforts, including content creation, web design, and digital advertising.
  • Manage communications for over 50 active volunteers and community partners across events, campaigns, and operations.
  • Implement marketing automation for social media and email platforms to streamline engagement.
  • Liaise with media, design partners, and vendors to produce and deploy mission-aligned messaging.
  • Oversee onboarding of new community initiatives and fundraising campaigns.

Marketing and Event Coordinator

Friends For Life Animal Shelter
Houston
08.2022 - 02.2025
  • Supported the execution of asset-specific marketing campaigns for adoption events, programs, and fundraising initiatives.
  • Built and managed event branding and promotional collateral, including email and social content.
  • Facilitated vendor and partner relationships for advertising, sponsorships, and service deliverables.
  • Maintained marketing calendars, tracked KPIs, and ensured post-event reporting for stakeholders.

High School English Teacher

Pasadena Independent School District
Pasadena
08.2018 - 05.2021
  • Led collaborative planning across departments, utilizing performance data to enhance engagement.
  • Coordinated communications with internal stakeholders and facilitated professional development initiatives.

Front Desk Receptionist

Tarantino Properties, Inc.
Houston
09.2017 - 07.2018
  • Supported property management operations and maintained accurate communications and documentation.
  • Served as first point of contact for clients and vendors.

Office Assistant

University of Houston
12.2013 - 09.2017
  • Provided administrative and event coordination support to department leadership.
  • Assisted in compiling reports and maintaining marketing and outreach materials.

Education

Bachelor of Arts - English Literature

University of Houston
Houston, TX
05.2017

Skills

  • Strategic campaign planning and execution
  • Digital marketing and social media strategy
  • Performance reporting and analytics
  • Stakeholder communication and vendor coordination
  • Content development and copywriting
  • Branding and creative oversight
  • Website management (WordPress, Squarespace)
  • Email marketing

Languages

Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Marketing and Communications Manager

Friends For Life Animal Shelter
02.2025 - Current

Marketing and Event Coordinator

Friends For Life Animal Shelter
08.2022 - 02.2025

Co-Founder & Director of Operations and Marketing

Houston Rabbit Resource
06.2021 - Current

High School English Teacher

Pasadena Independent School District
08.2018 - 05.2021

Front Desk Receptionist

Tarantino Properties, Inc.
09.2017 - 07.2018

Office Assistant

University of Houston
12.2013 - 09.2017

Bachelor of Arts - English Literature

University of Houston

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